تبلیغات به زبان ساده

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سوم، هزاره تحقق پیشگویی آلوین تافلر است. به راستی که این دانشمند نام آور معاصر، جایگاه تبلیغات در داد و ستد و تجارت را درست شناخته که گفته است روزی فرا رسد که یک دستگاه پیچیده صنعتی را که انگیزه اصلی در انتخاب و خرید آن، کارکرد فنی و منطق است، بدون تبلیغات نتوان فروخت.\r","اکنون در سال های اولیه این هزاره، شدت رقابت و پیچیدگی محیط کسب و کار و تعاملات آشکار و پنهان قوانین، رویه ها، پیام های تبلیغاتی، رفتار مصرف کننده و تصمیمات بازاریابی در حوزه های تبلیغات، تحقیقات، توزیع و فروش به گونه ای است که بدون یک برنامه ریزی منطبق بر تحقیقات و شناسایی رفتار مصرف کننده و نیروهای حاکم بر بازار نمی توان در حیطه تبلیغات و اطلاع رسانی، مخاطبان را به درستی در معرض دریافت پیام قرار داد و با تکیه بر یک برنامه هدفمند تبلیغاتی نسبت به معرفی و فروش محصول در بازارهای هدف اقدام نمود.\r","طراحی و تنظیم یک برنامه هدفمند تبلیغاتی کاری تخصصی است و فقط از عهده خبرگان عرصه تبلیغات و آشنایان به فنون اقتصادی بازرگانی، تبلیغات، ارتباطات، روابط عمومی، هنر و ... بر می آید.\r","برای تهیه یک برنامه هدفمند تبلیغاتی (CAMPAIGN)، مقدمات لازم است با زبانی شیوا و به دور از پیچیدگی ها برای آن گروه از اهالی این حرفه که علی رغم سابقه تحصیلی و دانشگاهی در این زمینه از تخصص لازم بهره کافی ندارند و یا متاخرین و تازه واردانی که به لطف همت خود و عنایت خداوند در این جرگه جای گرفته اند، اصول و مبانی تبلیغات به زبانی ساده بیان شود تا بر آن اساس نسبت به مرحله تکمیلی یعنی تهیه و تنظیم و اجرا و محاسبه ثمربخشی تبلیغات انجام شده اهتمام گردد."],"pages_count":104,"keywords":null,"token":"69c7861bde2eb3e2","created_at":"2019-09-16 14:43:10","updated_at":"2022-06-18 09:33:04","publisher_id":167,"deleted_at":null,"published_at":"2019-09-16 15:02:03","available_for_web":1,"publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱","meta_desc":null,"meta_title":null,"stock":-1,"cache":1,"authors":[{"id":1917905,"title":"دکتر محمد بلوریان تهرانی","meta_title":"دکتر محمد بلوریان 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"},{"page":46,"title":"22 . پیام و مخاطب "},{"page":48,"title":"23 . انتخاب و مدیریت رسانه ها"},{"page":53,"title":"24 . چهار مفهوم پایه در رسانه ها"},{"page":53,"title":"25 . هزینه ها و بودجه تبلیغاتی"},{"page":60,"title":"26.مدلهاي STEINER و AIDAS در تبلیغات "},{"page":62,"title":"27 . محاسبه اثربخشی و ثمربخشیتبلیغات انجام شده"},{"page":65,"title":"28. مدل هشت.ام"},{"page":66,"title":"29 . آمیخته تبلیغات (آمیخته پیشبرد) "},{"page":68,"title":"30 . برخی از اجزاي تبلیغات رسانه اي"},{"page":69,"title":"31 . برخی از اجزای پیشبرد فروش"},{"page":71,"title":"32. تجزیه و تحلیل ابزارهای مختلف عملیات پیشبرد فروش"},{"page":75,"title":"33 . برخی از اجزای روابط عمومی"},{"page":76,"title":"34 . برخی از اجزاي فروش شخصی یا حضوري یا حرفه ای"},{"page":77,"title":"35 . برخی از اجزاي بازاریابی مستقیم"},{"page":80,"title":"36. نقش عناصر آمیخته تبلیغات در تغییر رفتار خریدار"},{"page":81,"title":"37 . اسپانسورشیپ یا حمایتگری"},{"page":83,"title":"38. نمایشگاه به عنوان یک ابزار 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رابطه تبلیغات و بازاریابی, 16 . گروه هاي مرجع, 17. نکات مهم در تهیه پیامهاي تبلیغاتی, 18 . جاذبه ها و تکنیک ها , 19. مراحل اساسی در برنامه ریزي تبلیغاتی, 5. مدل پنج ام در تبلیغات, 21 . هدف، ماموریت یا رسالت , 22 . پیام و مخاطب , 23 . انتخاب و مدیریت رسانه ها, 24 . چهار مفهوم پایه در رسانه ها, 25 . هزینه ها و بودجه تبلیغاتی, 26.مدلهاي STEINER و AIDAS در تبلیغات , 27 . محاسبه اثربخشی و ثمربخشیتبلیغات انجام شده, 28. مدل هشت.ام, 29 . آمیخته تبلیغات (آمیخته پیشبرد) , 30 . برخی از اجزاي تبلیغات رسانه اي, 31 . برخی از اجزای پیشبرد فروش, 32. تجزیه و تحلیل ابزارهای مختلف عملیات پیشبرد فروش, 33 . برخی از اجزای روابط عمومی, 34 . برخی از اجزاي فروش شخصی یا حضوري یا حرفه ای, 35 . برخی از اجزاي بازاریابی مستقیم, 36. نقش عناصر آمیخته تبلیغات در تغییر رفتار خریدار, 37 . اسپانسورشیپ یا حمایتگری, 38. نمایشگاه به عنوان یک ابزار تبلیغاتی, 39 . بازارپردازی, 40 . استراتژی های فشار و جذب, 41. سیستم ارتباطات یکپارچه بازاریابی, 42 . آژانس تبلیغاتی , 43 . شرح وظیفه مدیر یا مسئول تبلیغات, 44 . آشنایی با کمپین تبلیغاتی, 45 . اطلاعات مورد نیاز براي اجراي کمپین تبلیغاتی, 46 . آنچه فرا گرفته ایم, منابع و مراجع","url":"/books/69c7861bde2eb3e2/%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA-%D8%A8%D9%87-%D8%B2%D8%A8%D8%A7%D9%86-%D8%B3%D8%A7%D8%AF%D9%87","ScapedDescription":" هزاره سوم، هزاره تحقق پیشگویی آلوین تافلر است. به راستی که این دانشمند نام آور معاصر، جایگاه تبلیغات در داد و ستد و تجارت را درست شناخته که گفته است روزی فرا رسد که یک دستگاه پیچیده صنعتی را که انگیزه اصلی در انتخاب و خرید آن، کارکرد فنی و منطق است، بدون تبلیغات نتوان فروخت.\r اکنون در سال های اولیه این هزاره، شدت رقابت و پیچیدگی محیط کسب و کار و تعاملات آشکار و پنهان قوانین، رویه ها، پیام های تبلیغاتی، رفتار مصرف کننده و تصمیمات بازاریابی در حوزه های تبلیغات، تحقیقات، توزیع و فروش به گونه ای است که بدون یک برنامه ریزی منطبق بر تحقیقات و شناسایی رفتار مصرف کننده و نیروهای حاکم بر بازار نمی توان در حیطه تبلیغات و اطلاع رسانی، مخاطبان را به درستی در معرض دریافت پیام قرار داد و با تکیه بر یک برنامه هدفمند تبلیغاتی نسبت به معرفی و فروش محصول در بازارهای هدف اقدام نمود.\r طراحی و تنظیم یک برنامه هدفمند تبلیغاتی کاری تخصصی است و فقط از عهده خبرگان عرصه تبلیغات و آشنایان به فنون اقتصادی بازرگانی، تبلیغات، ارتباطات، روابط عمومی، هنر و ... بر می آید.\r برای تهیه یک برنامه هدفمند تبلیغاتی (CAMPAIGN)، مقدمات لازم است با زبانی شیوا و به دور از پیچیدگی ها برای آن گروه از اهالی این حرفه که علی رغم سابقه تحصیلی و دانشگاهی در این زمینه از تخصص لازم بهره کافی ندارند و یا متاخرین و تازه واردانی که به لطف همت خود و عنایت خداوند در این جرگه جای گرفته اند، اصول و مبانی تبلیغات به زبانی ساده بیان شود تا بر آن اساس نسبت به مرحله تکمیلی یعنی تهیه و تنظیم و اجرا و محاسبه ثمربخشی تبلیغات انجام شده اهتمام گردد.","faq":[{"question":" نحوه کرایه ایبوک 6 ماهه کتاب تبلیغات به زبان ساده به چه صورت است ؟ ","answer":" شما می توانید کتاب تبلیغات به زبان ساده را با قیمت ۴‌,‌۲۰۰ تومان از طریق بوکت کرایه کنید"},{"question":" نحوه کرایه ایبوک 3 ماهه کتاب تبلیغات به زبان ساده به چه صورت است ؟ ","answer":" شما می توانید کتاب تبلیغات به زبان ساده را با قیمت ۳‌,‌۰۰۰ تومان از طریق بوکت کرایه کنید"},{"question":" نحوه خرید ایبوک کتاب تبلیغات به زبان ساده به چه صورت است ؟ ","answer":" شما می توانید کتاب تبلیغات به زبان ساده را با قیمت ۶‌,‌۰۰۰ تومان از طریق بوکت خرید کنید"},{"question":" نسخه چاپی کتاب تبلیغات به زبان ساده چه قیمتی دارد ؟ ","answer":" نسخه چاپی موجود نمی باشد "},{"question":" نویسندگان کتاب تبلیغات به زبان ساده ؟ ","answer":" دکتر محمد بلوریان تهرانی "},{"question":" درباره کتاب تبلیغات به زبان ساده ؟ ","answer":" هزاره سوم، هزاره تحقق پیشگویی آلوین تافلر است. به راستی که این دانشمند نام آور معاصر، جایگاه تبلیغات در داد و ستد و تجارت را درست شناخته که گفته است روزی فرا رسد که یک دستگاه پیچیده صنعتی را که انگیزه اصلی در انتخاب و خرید آن، کارکرد فنی و منطق است، بدون تبلیغات نتوان فروخت.\r اکنون در سال های اولیه این هزاره، شدت رقابت و پیچیدگی محیط کسب و کار و تعاملات آشکار و پنهان قوانین، رویه ها، پیام های تبلیغاتی، رفتار مصرف کننده و تصمیمات بازاریابی در حوزه های تبلیغات، تحقیقات، توزیع و فروش به گونه ای است که بدون یک برنامه ریزی منطبق بر تحقیقات و شناسایی رفتار مصرف کننده و نیروهای حاکم بر بازار نمی توان در حیطه تبلیغات و اطلاع رسانی، مخاطبان را به درستی در معرض دریافت پیام قرار داد و با تکیه بر یک برنامه هدفمند تبلیغاتی نسبت به معرفی و فروش محصول در بازارهای هدف اقدام نمود.\r طراحی و تنظیم یک برنامه هدفمند تبلیغاتی کاری تخصصی است و فقط از عهده خبرگان عرصه تبلیغات و آشنایان به فنون اقتصادی بازرگانی، تبلیغات، ارتباطات، روابط عمومی، هنر و ... بر می آید.\r برای تهیه یک برنامه هدفمند تبلیغاتی (CAMPAIGN)، مقدمات لازم است با زبانی شیوا و به دور از پیچیدگی ها برای آن گروه از اهالی این حرفه که علی رغم سابقه تحصیلی و دانشگاهی در این زمینه از تخصص لازم بهره کافی ندارند و یا متاخرین و تازه واردانی که به لطف همت خود و عنایت خداوند در این جرگه جای گرفته اند، اصول و مبانی تبلیغات به زبانی ساده بیان شود تا بر آن اساس نسبت به مرحله تکمیلی یعنی تهیه و تنظیم و اجرا و محاسبه ثمربخشی تبلیغات انجام شده اهتمام گردد."},{"question":" کتاب تبلیغات به زبان ساده در چه سالی چاپ شده است ؟ ","answer":"۱۳۹۱"},{"question":" ناشر کتاب تبلیغات به زبان ساده چه کسی است ؟ ","answer":"شرکت چاپ و نشر بازرگانی"},{"question":" کتاب تبلیغات به زبان ساده در چه پلتفرم هایی قابل مطالعه است ؟ ","answer":"قابل مطالعه فقط در پلتفرم‌های بوکت"},{"question":" شابک کتاب تبلیغات به زبان ساده چیست ؟ ","answer":"9789644682957"}]}