تبلیغات به زبان ساده

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سوم، هزاره تحقق پیشگویی آلوین تافلر است. به راستی که این دانشمند نام آور معاصر، جایگاه تبلیغات در داد و ستد و تجارت را درست شناخته که گفته است روزی فرا رسد که یک دستگاه پیچیده صنعتی را که انگیزه اصلی در انتخاب و خرید آن، کارکرد فنی و منطق است، بدون تبلیغات نتوان فروخت.\r","اکنون در سال های اولیه این هزاره، شدت رقابت و پیچیدگی محیط کسب و کار و تعاملات آشکار و پنهان قوانین، رویه ها، پیام های تبلیغاتی، رفتار مصرف کننده و تصمیمات بازاریابی در حوزه های تبلیغات، تحقیقات، توزیع و فروش به گونه ای است که بدون یک برنامه ریزی منطبق بر تحقیقات و شناسایی رفتار مصرف کننده و نیروهای حاکم بر بازار نمی توان در حیطه تبلیغات و اطلاع رسانی، مخاطبان را به درستی در معرض دریافت پیام قرار داد و با تکیه بر یک برنامه هدفمند تبلیغاتی نسبت به معرفی و فروش محصول در بازارهای هدف اقدام نمود.\r","طراحی و تنظیم یک برنامه هدفمند تبلیغاتی کاری تخصصی است و فقط از عهده خبرگان عرصه تبلیغات و آشنایان به فنون اقتصادی بازرگانی، تبلیغات، ارتباطات، روابط عمومی، هنر و ... بر می آید.\r","برای تهیه یک برنامه هدفمند تبلیغاتی (CAMPAIGN)، مقدمات لازم است با زبانی شیوا و به دور از پیچیدگی ها برای آن گروه از اهالی این حرفه که علی رغم سابقه تحصیلی و دانشگاهی در این زمینه از تخصص لازم بهره کافی ندارند و یا متاخرین و تازه واردانی که به لطف همت خود و عنایت خداوند در این جرگه جای گرفته اند، اصول و مبانی تبلیغات به زبانی ساده بیان شود تا بر آن اساس نسبت به مرحله تکمیلی یعنی تهیه و تنظیم و اجرا و محاسبه ثمربخشی تبلیغات انجام شده اهتمام گردد."],"pages_count":104,"keywords":null,"token":"69c7861bde2eb3e2","created_at":"2019-09-16 14:43:10","updated_at":"2022-06-18 09:33:04","publisher_id":167,"deleted_at":null,"published_at":"2019-09-16 15:02:03","available_for_web":1,"publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱","meta_desc":null,"meta_title":null,"stock":-1,"cache":1,"authors":[{"id":1917905,"title":"دکتر محمد بلوریان تهرانی","meta_title":"دکتر محمد بلوریان 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