20 عنصر بازاریابی راهنمایی کامل برای استراتژی بازاریابی

{"id":3795514,"title":"20 عنصر بازاریابی راهنمایی کامل برای استراتژی بازاریابی","price":"۲۰‌,‌۰۰۰","ebook_price":"۱۰‌,‌۰۰۰","rent_3_price":"۵‌,‌۰۰۰","rent_6_price":"۶‌,‌۰۰۰","rent_12_price":"-۱","print_price":"-۱","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/1091824b43847a8c/front.jpg","large":"/storage/files/styles/large/books/1091824b43847a8c/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/1091824b43847a8c/front.jpg","medium":"/storage/files/styles/medium/books/1091824b43847a8c/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/1091824b43847a8c/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/1091824b43847a8c/back.jpg","large":"/storage/files/styles/large/books/1091824b43847a8c/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/1091824b43847a8c/back.jpg","medium":"/storage/files/styles/medium/books/1091824b43847a8c/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/1091824b43847a8c/back.jpg"},"file":null,"print_book":0,"isbn":"9789644684500","lang":"null","cover_type":"null","dimension":"null","year":"۱۳۹۳","nobat_chap":1,"description":["<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">کتاب 20 عنصر بازاریابی نوشته دیوید پیرسون، مجموعه&zwnj;ای از راهنمایی&zwnj;هایی است که به&zwnj;طور دقیق و جامع استراتژی&zwnj;های بازار را به خواننده معرفی می&zwnj;کند و روش استفاده صحیح از آن&zwnj;ها را به او می&zwnj;آموزد.</span><span dir=\"LTR\" lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\"> </span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">مک&zwnj;کارتی در سال 1960 به فرمولاسیون و شکل&zwnj;دهی به آمیزه&zwnj;های بازاریابی پرداخت و قدم بزرگی در جهت هدفمندکردن بازاریایی برداشت. اصول مهمی مانند محصول، مکان، قیمت و ارتقا کمک شایانی به بازاریابان کرد تا بتوانند همه زیرمجموعه&zwnj;های این قسمت&zwnj;ها را برنامه&zwnj;ریزی و اجرا کرده و موفقیت&zwnj;های بزرگی در این راه کسب کنند.</span>","\r","<h2 dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">عناوین اصلی کتاب 20 عنصر بازاریابی</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">کتاب 20 عنصر بازاریابی، 346 صفحه دارد و شامل دو بخش اصلی و 20 زیرعنوان </span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">است</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\"> که هر کدام از آن&zwnj;ها یک عنصر بازاریابی را معرفی می&zwnj;کنند. نویسنده، بخش اول را تحت عنوان هسته تامل نام&zwnj;گذاری کرده و بخش دوم اقدامات نام دارد. 20 عنصری که در این کتاب ذکر شده شامل محصول، قیمت، مکان، تبلیغات، بسته&zwnj;بندی، برنامه&zwnj;ریزی، تشویق، روابط عمومی، جاذبه و دافعه، جایگاه&zwnj;سازی، سود، بهره&zwnj;وری، شراکت، قدرت، ادراک، رفتارها، مثبت&zwnj;بودن، حرفه&zwnj;گرایی، اشتیاق و شخصیت می&zwnj;شود. در این کتاب به تفصیل در رابطه با هریک از این عناصر توضیح داده &zwnj;شده که خواندن آن&zwnj;ها خالی از لطف نیست.</span>","\r","<h2 dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">بخشی از سخنان مولف در رابطه با کتاب</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">&laquo;تاریخچه انسان با استفاده از ایده&zwnj;ها قابلیت شکل&zwnj;پذیری پیدا می&zwnj;کند. بشر می&zwnj;میرد، اما ایده&zwnj;هایی که ایجاد کرده است همواره زنده خواهند ماند. چهار سال پیش در رشته مدیریت اجرایی از دانشگاه وارتون مدرک خود را گرفتم و فارغ&zwnj;التحصیل شدم.&raquo;</span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">در این کتاب به اصول مختلف بازاریابی پرداخته شده است و پس از آن برخی مولفین با اصول دیگری آشنا شدند و آن&zwnj;ها را به کتاب&zwnj;های خود اضافه کردند. با این حال کتاب 20 عنصر بازاریابی از دیوید پیرسون به&zwnj;صورت نظام&zwnj;مند نگارش شده و با عصر امروزه همخوانی دارد.</span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">در عصر مدرن، دانش بازاریابان باید ارتقا یافته باشد تا بتوانند تاثیر به&zwnj;سزایی بر جوامع و سازمان&zwnj;ها بگذارند. نویسنده اعتقاد دارد که بازاریابی نیز باید شبیه به حرفه&zwnj;های سنتی باشد و از عناصر اصلی تشکیل شده باشد؛ به این شکل که افراد حرفه&zwnj;ای نیز باید به یادگیری تکنیک&zwnj;های مفید بپردازند و تحصیلات خود را افزایش دهند.</span>","\r","<h2 dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">راهنمای خرید کتاب 20 عنصر بازاریابی از مای بوکت</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">کتاب 20 عنصر بازاریابی به دو صورت الکترونیکی و چاپی قابل خریداری است و انتخاب هر یک از آن&zwnj;ها به سلیقه و راحتی شما بستگی دارد. بسیاری از افراد کتاب ملموس را ترجیح می&zwnj;دهند که پیشنهاد ما به این افراد، خرید نسخه چاپی این کتاب است؛ در حالی که برخی دیگر ترجیح می&zwnj;دهند کتابشان را همیشه به همراه داشته باشند که در این صورت، نسخه الکترونیکی مناسب&zwnj;ترین گزینه خواهد بود. لازم به ذکر است که شما می&zwnj;توانید با خریداری نسخه الکترونیکی، میزان قابل توجهی در هزینه&zwnj;های خود صرفه&zwnj;جویی کنید. با خرید نسخه چاپی از مای بوکت، در سریع&zwnj;ترین زمان ممکن کتاب خود را در منزل تحویل بگیرید. </span>",""],"pages_count":346,"keywords":null,"token":"1091824b43847a8c","created_at":"2019-08-09 14:20:12","updated_at":"2023-01-21 13:11:08","publisher_id":167,"deleted_at":null,"published_at":"2019-08-17 19:17:51","available_for_web":1,"publisher_title":"شرکت چاپ و نشر 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