کارآفرینی برای دانشمندان و مهندسین

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محققان این گونه استدلال می کنند که تحصیلات مهندسی، پایهای منطقی برای درک مفاهیم کار آفرینی مانند بازگشت بر سرمایه، ریسک و فرصت را فراهم می آورد. مهندسان در دوران تحصیل، مهارت های لازم برای تحلیل فرآیندها را فرا می گیرند. این افراد با آموختن مفاهیم تجارت و توسعه مهارت های ارتباطی، بر خلاقیت فنی خود می افزایند و در نتیجه داوطلبانی منطقی برای کارآفرینی به شمار می آیند. مهندسان فرآیند توسعه محصول را به طور کامل درک می کنند، اما مسیر طراحی فرآیند تا بازار خطی نیست و به فناوری مورد استفاده بستگی دارد. عبور از این مسیر مستلزم گذر از دره مرگ و یا به عبارت دیگر شکاف مبهم بین توسعه محصول و محصول مقبول مورد تقاضای مشتریان است. از این رو دانشمند یا مهندسی که سعی دارد از این مسیر با استفاده از مهارت های فنی عبور نماید، غالبا موفق نمی شود. چارچوب ذهنی افراد فنی غالبا بر این اساس شکل گرفته است که آنچه تولید می کنند، مشتری خواهد پسندید؛ اما این به ندرت اتفاق می افتد. بین رشته های فنی و کارآفرینی شکاف رانشی چالش برانگیزی وجود دارد. دانشمندی که قادر به درک روش تفکر کار آفرینان نیست، نمی تواند به سادگی ابزارهای کسب و کار را جهت تجاری سازی فناوری خود به کار گیرد. این کتاب به گونه ای تدوین شده است که نگرش مناسب همراه با مهارت های موردنیاز مهندسین را به منظور پیشبرد موثر فناوری جدید و کارآفرینی از مرحله مفهوم تا بازار ایجاد سازد. هدف کتاب تبدیل دانش پژوهان به کار آفرینان نیست، بلکه کمک به آنان در توسعه تفکر اندیشمندانه و استفاده از ابزارهای موردنیاز برای شناسایی فرصت و همکاری موثر با صاحبان کسب و کار در هنگام ایجاد شرکت های جدید است.",""],"pages_count":394,"keywords":null,"token":"12ef72ede81b3159","created_at":"2019-10-01 11:13:18","updated_at":"2023-01-21 14:37:35","publisher_id":167,"deleted_at":null,"published_at":"2019-10-07 10:34:36","available_for_web":1,"publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"iran","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱","meta_desc":null,"meta_title":null,"stock":-1,"cache":1,"authors":[{"id":1917955,"title":"کاتلین آلن","meta_title":"کاتلین 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