برندآفرینی مقصد برندآفرینی مقصد

توضیحات

کتاب برندآفرینی مقصد کتابی تخصصی برای درک بهتر برند، نحوه برندسازی و آشنایی با روش‌های مختلف افزایش مخاطب است. در این کتاب به توضیح دقیق و کاملی درباره برند پرداخته شده است. برندآفرینی مقصد برای افزایش مخاطب، شناخت سریع افراد، جذب بهتر و بیشتر اشخاص و... توضیحات دقیقی را بیان کرده است. این کتاب در سال 1394 توسط انتشارات شرکت چاپ و نشر بازرگانی به انتشار رسیده و از همکاری میان شرکت چاپ و نشر بازرگانی و مترجمان، احمد روستا و فرانک صالحی متولد شده است., ,

با مای بوکت در دنیای برندآفرینی مقصد شناور شوید و دریچه‌ای جدید را در ذهن خود به روی بازاریابی نوین باز کنید., ,

جزییات و مشخصات کتاب برند آفرینی مقصد

,

کتاب برندآفرینی مقصد از دو بخش تشکیل شده است. در بخش ابتدایی، کتاب به کلیاتی در خصوص برند یا شناسه می‌پردازد و به برندآفرینی مقصد اشاره می‌کند. در این بخش از کتاب، نویسنده از نظرات افراد سرشناس و متخصص برای درک بهتر مطلب و آموزش مطالب استفاده کرده است؛ برای مثال جهت آموزش نحوه مدیریت و ساختاردهی فرآیند برندآفرینی یک کشور، از سخنان برنارد ال.سیمونین و جورج دی وینسنت بهره برده است. , ,

در بخش دوم کتاب به نمونه­های مختلف خارجی برای فهم بهتر مخاطب از برندآفرینی مقصد و مکان اشاره شده است. کمار سینگ، نویسنده کتاب، تمامی مطالب را در 288 صفحه جمع­آوری کرده است. احمد روستا و فرانک صالحی مترجمین این اثر هستند که با قلمی روان و خوش‌خوان، این کتاب را به زبان فارسی برگردانده­اند., ,

مخاطبان کتاب برندآفرینی مقصد چه کسانی هستند؟

,

کتاب برندآفرینی مقصد مناسب دانشجویان رشته­های مختلفی است؛ این کتاب علاوه بر آنکه برای دانشجویان مدیریت کسب و کار گرایش بازاریابی کاربردی به حساب می­آید، برای گرایش­های مختلف مدیریت بازرگانی مانند مدیریت استراتژیک، بازرگانی داخلی، تجارت الکترونیکی، کارآفرینی و بازاریابی نیز مفید است. همچنین دانش‌آموزان رشته‌های انسانی هم می‌توانند برای آشنایی بیشتر با رشته‌های تحصیلی مرتبط با برند و بازاریابی، از این کتاب استفاده کرده و آینده شغلی خود را بهتر انتخاب کنند., ,

اگر به برندآفرینی برای کسب‌وکار خود علاقه‌مند هستید و قصد دارید بیشتر با آن آشنا شوید، مطالعه این کتاب را از دست ندهید., ,

نحوه خرید کتاب برندآفرینی مقصد از مای بوکت

,

بیان رسا و اطلاعات کامل کتاب برندآفرینی مقصد، آن را به منبعی ارزشمند و مفید برای علاقه‌مندان تبدیل کرده است. مای بوکت کتاب برندآفرینی مقصد را به دو صورت چاپی و الکترونیکی ارایه می‌کند. شما می‌توانید با کمترین قیمت و بالاترین کیفیت، هر دو نسخه کتاب را در وبسایت مای بوکت را تهیه کنید. , ,

مای بوکت جهت تسهیل فرایند دسترسی به کتب تخصصی، روش‌های مختلفی از خرید کتاب را برای همراهان خود در نظر گرفته است. شما می‌توانید علاوه بر خرید ایبوک، نسخه الکترونیکی کتاب را با هزینه‌‌ای مقرون به صرفه، برای 3 ماه یا 6 ماه کرایه کنید., ,

همچنین بد نیست بدانید، درصورتی خرید نسخه فیزیکی کتاب برندآفرینی مقصد از مای بوکت، ایبوک این کتاب ارزشمند نیز به‌صورت کاملاً رایگان به شما هدیه داده می‌شود.,

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'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">با مای بوکت در دنیای برندآفرینی مقصد شناور شوید و دریچه&zwnj;ای جدید را در ذهن خود به روی بازاریابی نوین باز کنید.</span>","\r","<h2 dir=\"RTL\" style=\"text-align: right; line-height: 115%; direction: rtl; unicode-bidi: embed;\"><span lang=\"AR-SA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">جزییات و مشخصات کتاب برند آفرینی مقصد</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-bottom: .0001pt; text-align: justify; text-justify: inter-ideograph; line-height: 115%; direction: rtl; unicode-bidi: embed;\"><span lang=\"AR-SA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">کتاب برندآفرینی مقصد از دو بخش تشکیل شده است. در بخش ابتدایی، کتاب به کلیاتی در خصوص برند یا شناسه می&zwnj;پردازد و به برندآفرینی مقصد اشاره می&zwnj;کند. در این بخش از کتاب، نویسنده از نظرات افراد سرشناس و متخصص برای درک بهتر مطلب و آموزش مطالب استفاده کرده است؛ برای مثال جهت آموزش نحوه مدیریت و ساختاردهی فرآیند برندآفرینی یک کشور، از سخنان برنارد ال.سیمونین و جورج دی وینسنت بهره برده است. </span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-bottom: .0001pt; text-align: justify; text-justify: inter-ideograph; line-height: 115%; direction: rtl; unicode-bidi: embed;\"><span lang=\"AR-SA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">در بخش دوم کتاب به نمونه&shy;های مختلف خارجی برای فهم بهتر مخاطب از برندآفرینی مقصد و مکان اشاره شده است. کمار سینگ، نویسنده کتاب، تمامی مطالب را در 288 صفحه جمع&shy;آوری کرده است. احمد روستا و فرانک صالحی مترجمین این اثر هستند که با قلمی روان و خوش&zwnj;خوان، این کتاب را به زبان فارسی برگردانده&shy;اند.</span>","\r","<h2 dir=\"RTL\" style=\"text-align: right; line-height: 115%; direction: rtl; unicode-bidi: embed;\"><span lang=\"AR-SA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">مخاطبان کتاب برندآفرینی مقصد چه کسانی هستند؟</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-bottom: .0001pt; text-align: justify; text-justify: inter-ideograph; line-height: 115%; direction: rtl; unicode-bidi: embed;\"><span lang=\"AR-SA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">کتاب برندآفرینی مقصد مناسب دانشجویان رشته&shy;های مختلفی است؛ این کتاب علاوه بر آنکه برای دانشجویان مدیریت کسب و کار گرایش بازاریابی کاربردی به حساب می&shy;آید، برای گرایش&shy;های مختلف مدیریت بازرگانی مانند مدیریت استراتژیک، بازرگانی داخلی، تجارت الکترونیکی، کارآفرینی و بازاریابی نیز مفید است. همچنین دانش&zwnj;آموزان رشته&zwnj;های انسانی هم می&zwnj;توانند برای آشنایی بیشتر با رشته&zwnj;های تحصیلی مرتبط با برند و بازاریابی، از این کتاب استفاده کرده و آینده شغلی خود را بهتر انتخاب کنند.</span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-bottom: .0001pt; text-align: justify; text-justify: inter-ideograph; line-height: 115%; direction: rtl; unicode-bidi: embed;\"><span lang=\"AR-SA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">اگر به برندآفرینی برای کسب&zwnj;وکار خود علاقه&zwnj;مند هستید و قصد دارید بیشتر با آن آشنا شوید، مطالعه این کتاب را از دست ندهید.</span>","\r","<h2 dir=\"RTL\" style=\"text-align: right; line-height: 115%; direction: rtl; unicode-bidi: embed;\"><span lang=\"AR-SA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">نحوه خرید کتاب برندآفرینی مقصد از مای بوکت</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-bottom: .0001pt; text-align: justify; text-justify: inter-ideograph; line-height: 115%; direction: rtl; unicode-bidi: embed;\"><span lang=\"AR-SA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">بیان رسا و اطلاعات کامل کتاب برندآفرینی مقصد، آن را به منبعی ارزشمند و مفید برای علاقه&zwnj;مندان تبدیل کرده است. مای بوکت کتاب برندآفرینی مقصد را به دو صورت چاپی و الکترونیکی ارایه می&zwnj;کند. شما می&zwnj;توانید با کمترین قیمت و بالاترین کیفیت، هر دو نسخه کتاب را در وبسایت مای بوکت را تهیه کنید. </span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-bottom: .0001pt; text-align: justify; text-justify: inter-ideograph; line-height: 115%; direction: rtl; unicode-bidi: embed;\"><span lang=\"AR-SA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">مای بوکت جهت تسهیل فرایند دسترسی به کتب تخصصی، روش&zwnj;های مختلفی از خرید کتاب را برای همراهان خود در نظر گرفته است. شما می&zwnj;توانید علاوه بر خرید ایبوک، نسخه الکترونیکی کتاب را با هزینه&zwnj;&zwnj;ای مقرون به صرفه، برای 3 ماه یا 6 ماه کرایه کنید.</span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-bottom: .0001pt; text-align: justify; text-justify: inter-ideograph; line-height: 115%; direction: rtl; unicode-bidi: 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