بازاریابی بین الملل و صادرات بازاریابی بین الملل و صادرات

توضیحات

امروزه مباحث بازاریابی بین الملل، تجارت الکترونیک و صادرات تبدیل به اولویت های مهم برای کشورها شده است. در کشور ما هم این امر تبدیل به اولویت شده است. از طرف دیگر ما دارای چشم انداز 1404 هستیم که باید در تمامی زمینه ها در منطقه نخستین باشیم. بنابراین همسو با این تغییرات و برنامه ها شایسته است در زمینه های بازاریابی بین الملل و صادرات محصولات تولیدی کشور سرمایه گذاری در حوزه های علمی و تجربی داشته باشیم. تا فارغ التحصیلان دانشگاهی ما با ترکیبی از علم و دانش پا به عرصه رقابت بگذارند. کتاب حاضر سعی کرده است ضمن نظری بودن تا حد امکان تجربی هم باشد و زمینه مناسبی را برای خوانندگان در علم و عمل فراهم کند و آنها را در حوزه صادرات کالا توانمند کند. بنابراین به دانشجویان و تجار، کلیه دست اندرکاران تجارت پیشنهاد می شود کتاب حاضر را مطالعه کنند.,

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