کلیدهای طلایی بازاریابی شناختی: چگونه تصمیم شما را در خرید پیش بینی می کنیم؟(جلد اول)

{"id":3795107,"title":"کلیدهای طلایی بازاریابی شناختی: چگونه تصمیم شما را در خرید پیش بینی می کنیم؟(جلد 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class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">دکتر اسماعیل نصیری تالیف چندین جلد کتاب، نگارش مقاله و انجام پژوهش را در کارنامه خود دارد. برای وا</span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">&zwnj;</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">کاوی کتاب چارچوب برنامه راهبردی آمایش سرزمین شاید بهتر باشد با چند واژه کاربردی عنوان کتاب آشنا شویم. واژه آمایش به معنی آماده&zwnj;کردن، آراستن، آموختن، فراروند یا فرآیند و معادل انگلیسی</span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">planning </span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\"> است. سرزمین را نیز گستره</span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">&zwnj;</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">ای از کره زمین تعریف می</span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">&zwnj;</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">کنند که توسط گروه انسانی معینی اشغال شده است. کتاب پیش رو را می&zwnj;توانید از طریق همین صفحه در فروشگاه مای بوکت سفارش داده و تهیه کنید. </span>","\r","<p class=\"MsoNormal\" dir=\"RTL\"><span class=\"Heading2Char\"><span lang=\"FA\" style=\"font-size: 13.0pt; line-height: 107%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">آشنایی با موضوع کتاب چارچوب برنامه راهبردی آمایش سرزمین</span></span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">موضوع اصلی کتاب حاضر جغرافیا است و در دسته</span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">&zwnj;</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">بندی کتب رشته علوم انسانی قرار می&zwnj;گیرد. آمایش سرزمین برای ارتقای نتایج اجتماعیِ زیست&zwnj;محیطی مطلوب&zwnj;تر و استفاده کارآمدتر از منابع کشور انجام می&zwnj;شود. برنامه&zwnj;ریزان تصور می&zwnj;کنند که تنظیم کاربری سرزمین، الگوهای رفتار انسان را تغییر می</span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">&zwnj;</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">دهد و این تغییرها سودمند هستند. نویسنده در کتاب چهارچوب برنامه راهبردی آمایش سرزمین، مجموعه اقداماتی را هم متذکر می&zwnj;شود که دولت در بخش</span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">&zwnj;</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">های مختلف به منظور توسعه متعادل مناطق خود به کار می&zwnj;برد. کتاب حاضر چارچوب برنامه راهبردی این فعالیت</span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">&zwnj;</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">ها را بررسی می</span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">&zwnj;</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">کند</span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">.</span>","\r","<h2 dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">آشنایی با دکتر اسماعیل نصیری، نویسنده کتاب</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">اسماعیل نصیری، دکترای برنامه&zwnj;ریزی شهری، نویسنده کتب شهر جرینها، مبانی رویکردهای اجتماعی و فرهنگی در مطالعات شهری و البته چهارچوب راهبردی آمایش سرزمین و ده&zwnj;ها عنوان کتاب و مقاله دیگر است. سوابق پژوهشی دکتر نصیری شامل 111 مورد نشریات و مجلات و 17 مقاله منتشرشده در نشریات علمی-پژوهشی می&zwnj;شود. تحلیل رهیافت مشارکت شهروندان در نوسازی بافت&zwnj;های فرسوده شهری و بسیاری از این قبیل، نمونه&zwnj;هایی از فعالیت&zwnj;های تحقیقاتی دکتر نصیری هستند. </span>","\r","<h2 dir=\"RTL\"><span class=\"Heading2Char\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">خرید کتاب چارچوب برنامه راهبردی آمایش سرزمین</span></span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\"> از مای بوکت</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">مای بوکت تنها یک فروشگاه اینترنتی و نمایشگاه دایمی کتاب نیست.</span><span dir=\"LTR\" lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\"> </span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">مای بوکت یک رابط کتاب است. می</span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">&zwnj;</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">توانید در پلتفرم</span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">&zwnj;</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">های مای بوکت، موضوع کتاب مورد نظر، نام نویسنده، موضوع، ناشر یا رشته مطلب مربوطه را جستجو کنید و با مطالعه مشخصات و شرح کوتاه کتاب درمورد خرید و سفارش آن تصمیم بگیرید.</span><span dir=\"LTR\" lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\"> </span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: 'IRANYekanRd Medium';\">در حال حاضر فقط نسخه چاپی کتاب چارچوب برنامه راهبردی آمایش سرزمین در وبسایت مای بوکت موجود است. با این حال شما می&zwnj;توانید از بخش &laquo;کتب مشابه&raquo;، عناوینی که دارای نسخه الکترونیکی هستند را نیز برای خرید و کرایه، بیابید.</span>",""],"pages_count":215,"keywords":"null","token":"3ad205798b7957dc","created_at":"2019-02-28 14:30:55","updated_at":"2024-01-30 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کتاب,چاپ رایگان کتاب,کتاب مهندسی,کتاب پزشکی,کتاب مدیریت,جیتجو در متن کتاب,دانلود اپلیکیشن کتابخوان","description":null,"firstname":"محسن","lastname":"افتاده حال","token":"72d5299e477632d8","created_at":"2019-02-28 14:20:10","updated_at":"2019-02-28 14:20:10","national_code":null,"role":"translator"},{"id":1917489,"title":"سارا میرمبین","meta_title":"سارا میرمبین","meta_description":"سارا میرمبین - بوکت، نخستین و بزرگ‌ترین سامانه‌ی یادگیری و آموزش با قابلیت کرایه و خرید نسخه‌ی الکترونیکی کتاب‌های دانشگاهی است ","faq":null,"keywords":"بوکت,کرایه کتاب,کتاب الکترونیک/ نسخه الکترونیک,ئی بوک/ایبوک,مطالعه آنلاین,کتاب تخصصی,کتاب دانشگاهی,دانلود کتاب,خرید کتاب,جستجوی کتاب,خرید کتاب الکترونیک,ناشرشو,چاپ کتاب,چاپ رایگان کتاب,کتاب مهندسی,کتاب پزشکی,کتاب مدیریت,جیتجو در متن کتاب,دانلود اپلیکیشن کتابخوان","description":null,"firstname":"سارا","lastname":"میرمبین","token":"bbe370a88879e8ef","created_at":"2019-02-28 14:20:22","updated_at":"2019-02-28 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