نقش الگوی تجاری فرانشیز در توسعه شبکه توزیع کالا (مطالعه موردی: خواربارفروشی)

{"id":3795625,"title":"نقش الگوی تجاری فرانشیز در توسعه شبکه توزیع کالا (مطالعه موردی: خواربارفروشی)","price":"۵۰‌,‌۰۰۰","ebook_price":"۲۵‌,‌۰۰۰","rent_3_price":"۱۲‌,‌۵۰۰","rent_6_price":"۱۵‌,‌۰۰۰","rent_12_price":"-۱","print_price":"-۱","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/9ed24fae8df0cb36/front.jpg","large":"/storage/files/styles/large/books/9ed24fae8df0cb36/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/9ed24fae8df0cb36/front.jpg","medium":"/storage/files/styles/medium/books/9ed24fae8df0cb36/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/9ed24fae8df0cb36/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/9ed24fae8df0cb36/back.jpg","large":"/storage/files/styles/large/books/9ed24fae8df0cb36/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/9ed24fae8df0cb36/back.jpg","medium":"/storage/files/styles/medium/books/9ed24fae8df0cb36/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/9ed24fae8df0cb36/back.jpg"},"file":null,"print_book":0,"isbn":"9789644694845","lang":"null","cover_type":"null","dimension":"null","year":"۱۳۹۶","nobat_chap":1,"description":["شبکه توزیع کالا، آخرین مرحله انتقال کالا از تولیدکنندگان به مصرف‌کنندگان محسوب می‌شود که در ایران توسط فروشگاه‏های زنجیره‌ای یا واحدهای صنفی صورت می‌پذیرد. آن‌چه در این شبکه دارای اهمیت است، انتقال کالاها با صرف کم‌ترین هزینه و زمان، همراه با رعایت استانداردهای لازم برای حفظ سلامت کالاها و رعایت بیشتر حقوق مصرف‌کنندگان می‌باشد. در کنار ساماندهی شبکه‏های توزیع کالا در ایران که از زمان‌های گذشته عمدتا در قالب فروشگاه‏های بزرگ و زنجیره‌ای دنبال می‌شود، شکل‌گیری فروشگاه‏های زنجیره‌ای کوچک مقیاس در قالب گسترش مدل تجاری فرانشیز (با توجه به تعدد بسیار بالای واحدهای خواربارفروشی در ایران و ضرورت شبکه‌سازی آن‌ها)، از اهمیت خاصی از منظر برنامه‌ریزی و سیاستگذاری برخوردار می‌باشد. به‌طوری که محوریت پژوهش حاضر را تشکیل می‌دهد.",""],"pages_count":276,"keywords":null,"token":"9ed24fae8df0cb36","created_at":"2019-10-09 11:53:35","updated_at":"2023-01-21 13:14:03","publisher_id":167,"deleted_at":null,"published_at":"2019-10-09 16:06:48","available_for_web":1,"publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"iran","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱","meta_desc":null,"meta_title":null,"stock":50000,"cache":1,"authors":[{"id":1917853,"title":"زهرا آقاجانی","meta_title":"زهرا آقاجانی","meta_description":"زهرا آقاجانی - بوکت، نخستین و بزرگ‌ترین سامانه‌ی یادگیری و آموزش با قابلیت کرایه و خرید نسخه‌ی الکترونیکی کتاب‌های دانشگاهی است ","faq":null,"keywords":"بوکت,کرایه کتاب,کتاب الکترونیک/ نسخه الکترونیک,ئی بوک/ایبوک,مطالعه آنلاین,کتاب تخصصی,کتاب دانشگاهی,دانلود کتاب,خرید کتاب,جستجوی کتاب,خرید کتاب الکترونیک,ناشرشو,چاپ کتاب,چاپ رایگان کتاب,کتاب مهندسی,کتاب پزشکی,کتاب مدیریت,جیتجو در متن کتاب,دانلود اپلیکیشن کتابخوان","description":null,"firstname":"زهرا","lastname":"آقاجانی","token":"75689895c67728c4","created_at":"2019-08-10 20:57:41","updated_at":"2019-08-10 20:57:41","national_code":null,"role":"writer"}],"writer_authors":[{"id":1917853,"title":"زهرا آقاجانی","meta_title":"زهرا آقاجانی","meta_description":"زهرا آقاجانی - بوکت، نخستین و بزرگ‌ترین سامانه‌ی یادگیری و آموزش با قابلیت کرایه و خرید نسخه‌ی الکترونیکی کتاب‌های دانشگاهی است ","faq":null,"keywords":"بوکت,کرایه کتاب,کتاب الکترونیک/ نسخه الکترونیک,ئی بوک/ایبوک,مطالعه آنلاین,کتاب تخصصی,کتاب دانشگاهی,دانلود کتاب,خرید کتاب,جستجوی کتاب,خرید کتاب الکترونیک,ناشرشو,چاپ کتاب,چاپ رایگان کتاب,کتاب مهندسی,کتاب پزشکی,کتاب مدیریت,جیتجو در متن کتاب,دانلود اپلیکیشن کتابخوان","description":null,"firstname":"زهرا","lastname":"آقاجانی","token":"75689895c67728c4","created_at":"2019-08-10 20:57:41","updated_at":"2019-08-10 20:57:41","national_code":null,"role":"writer"}],"translator_authors":[],"views":0,"e_book":{"id":784309,"file":"5d9d99083b8ab4.20820884.pdf","book_id":3795625,"toc":[{"page":14,"title":"فصل اول: کلیات"},{"page":40,"title":"فصل دوم: مطالعه الگوهای نظری سازماندهی بخش خرده فروشی"},{"page":78,"title":"فصل سوم: بررسی تجربه سازماندهی بخش خواربارفروشی مدرن در جهان"},{"page":144,"title":"فصل چهارم: مدل تجاری فرانشیز و ابعاد حقوقی آن"},{"page":188,"title":"فصل پنجم: نظارم خواربارفروشی در ایران و جایگاه آن در بخش توزیع"},{"page":212,"title":"فصل ششم: مطالعه وضعیت سیاستگذاری برای واحدهای خواربار فروشی در ایران"},{"page":236,"title":"فصل هفتم: جمع بندی، نتیجه گیری و بسته سیاستی"}],"created_at":"2019-10-09 11:53:36","updated_at":"2023-01-21 13:14:03","process_started_at":"2019-10-09 12:00:55","process_done_at":"2019-10-09 12:08:52","process_failed_at":null,"pages_count":276,"version":"6.15.2","dir":"rtl","password":"e43d4ea5f3ca073ea5060177d4bc0af9ccdf3ba93a7e02cc9008347d85a1741d54921c5b27734a119f8fb9300be479209ec2fe6d073d48f3981b7055ba66f3b5","encrypted_data":null,"state":"converting","pages_count_fa":"۲۷۶"},"publisher":{"id":167,"title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":12739,"title":"تجارت بین الملل","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"32276ea3114c309b","type":"","books_count":8,"created_at":"2017-10-07 11:27:47","updated_at":"2023-09-05 13:47:22","study_fields":[{"id":787,"title":"اقتصاد کشاورزی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"degree_id":7,"token":"e7d7eef003335275","books_count":52,"created_at":"2017-10-07 11:22:52","updated_at":"2023-10-28 12:23:28","study_groups":[{"id":7,"title":"علوم تجربی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"c037eef8703f5ba1","books_count":1027,"created_at":"2017-10-07 11:22:44","updated_at":"2024-05-07 12:20:37"}]}]},{"id":12742,"title":"تجارت بین الملل","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"3e322f18b20e5bb8","type":"","books_count":8,"created_at":"2017-10-07 11:27:48","updated_at":"2019-10-09 16:06:48","study_fields":[{"id":1141,"title":"علوم اقتصادی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"degree_id":7,"token":"9cc7eebd40730619","books_count":43,"created_at":"2017-10-07 11:22:55","updated_at":"2023-10-31 09:10:27","study_groups":[{"id":13,"title":"علوم انسانی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"6d33eefc2ca30b1f","books_count":1342,"created_at":"2017-10-07 11:22:44","updated_at":"2024-04-27 17:46:07"}]}]},{"id":12745,"title":"تجارت بین الملل","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"a97d484cceab72f7","type":"","books_count":7,"created_at":"2017-10-07 11:27:48","updated_at":"2019-10-09 16:06:48","study_fields":[{"id":337,"title":"علوم اقتصاد","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"degree_id":10,"token":"d4b9faa0b3e2aec1","books_count":50,"created_at":"2017-10-07 11:22:50","updated_at":"2023-10-23 14:10:55","study_groups":[{"id":13,"title":"علوم انسانی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"6d33eefc2ca30b1f","books_count":1342,"created_at":"2017-10-07 11:22:44","updated_at":"2024-04-27 17:46:07"}]},{"id":778,"title":"علوم اقتصادی گرایش اقتصاد نظری","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"degree_id":10,"token":"1b7ba03fa3e9f738","books_count":34,"created_at":"2017-10-07 11:22:52","updated_at":"2023-05-15 13:25:49","study_groups":[{"id":13,"title":"علوم انسانی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"6d33eefc2ca30b1f","books_count":1342,"created_at":"2017-10-07 11:22:44","updated_at":"2024-04-27 17:46:07"}]},{"id":916,"title":"علوم اقتصادی گرایش اقتصاد و تجارت الکترونیک","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"degree_id":10,"token":"ae497f1f90cb5e68","books_count":23,"created_at":"2017-10-07 11:22:53","updated_at":"2024-02-06 12:48:33","study_groups":[{"id":13,"title":"علوم انسانی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"6d33eefc2ca30b1f","books_count":1342,"created_at":"2017-10-07 11:22:44","updated_at":"2024-04-27 17:46:07"}]},{"id":1225,"title":"علوم اقتصادی گرایش اقتصاد انرژی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"degree_id":10,"token":"ef1345070c87cce9","books_count":41,"created_at":"2017-10-07 11:22:56","updated_at":"2023-03-15 21:21:36","study_groups":[{"id":13,"title":"علوم انسانی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"6d33eefc2ca30b1f","books_count":1342,"created_at":"2017-10-07 11:22:44","updated_at":"2024-04-27 17:46:07"}]},{"id":1396,"title":"مدیریت بازرگانی دریایی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"degree_id":10,"token":"8b207bad6c4f33af","books_count":15,"created_at":"2017-10-07 11:22:57","updated_at":"2023-12-31 12:24:27","study_groups":[{"id":13,"title":"علوم انسانی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"6d33eefc2ca30b1f","books_count":1342,"created_at":"2017-10-07 11:22:44","updated_at":"2024-04-27 17:46:07"}]}]},{"id":12754,"title":"تجارت بین‌الملل","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"ea002dc5f4c960e3","type":"","books_count":5,"created_at":"2017-10-07 11:27:48","updated_at":"2019-10-09 16:06:48","study_fields":[{"id":790,"title":"اقتصاد اسلامی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"degree_id":7,"token":"d25e36b9c951f3b1","books_count":16,"created_at":"2017-10-07 11:22:52","updated_at":"2023-05-15 13:25:49","study_groups":[{"id":13,"title":"علوم انسانی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"6d33eefc2ca30b1f","books_count":1342,"created_at":"2017-10-07 11:22:44","updated_at":"2024-04-27 17:46:07"}]}]},{"id":17020,"title":"حقوق پیشرفته تجارت بین المللی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"7a824ed99cf1efcb","type":"","books_count":3,"created_at":"2017-10-07 11:30:33","updated_at":"2019-10-09 16:06:48","study_fields":[{"id":1348,"title":"حقوق حمل و نقل","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"degree_id":10,"token":"c13ed6fe03d0bf64","books_count":9,"created_at":"2017-10-07 11:22:57","updated_at":"2021-12-23 02:41:14","study_groups":[{"id":13,"title":"علوم انسانی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"6d33eefc2ca30b1f","books_count":1342,"created_at":"2017-10-07 11:22:44","updated_at":"2024-04-27 17:46:07"}]}]},{"id":17092,"title":"حقوق تجارت بین الملل","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"f2dc5f5733490f1b","type":"","books_count":3,"created_at":"2017-10-07 11:30:39","updated_at":"2019-10-09 16:06:48","study_fields":[{"id":268,"title":"حقوق خصوصی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"degree_id":10,"token":"60d0c2c5602e42cf","books_count":8,"created_at":"2017-10-07 11:22:49","updated_at":"2019-10-09 16:41:33","study_groups":[{"id":13,"title":"علوم انسانی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"6d33eefc2ca30b1f","books_count":1342,"created_at":"2017-10-07 11:22:44","updated_at":"2024-04-27 17:46:07"}]},{"id":1210,"title":"فقه و حقوق خصوصی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"degree_id":10,"token":"15dc42e5c921ed23","books_count":5,"created_at":"2017-10-07 11:22:55","updated_at":"2019-10-09 16:41:33","study_groups":[{"id":13,"title":"علوم انسانی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"6d33eefc2ca30b1f","books_count":1342,"created_at":"2017-10-07 11:22:44","updated_at":"2024-04-27 17:46:07"}]},{"id":1807,"title":"حقوق نفت و گاز","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"degree_id":10,"token":"0b103b0616f7382f","books_count":8,"created_at":"2017-10-07 11:23:06","updated_at":"2023-01-01 10:14:14","study_groups":[{"id":13,"title":"علوم انسانی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"6d33eefc2ca30b1f","books_count":1342,"created_at":"2017-10-07 11:22:44","updated_at":"2024-04-27 17:46:07"}]},{"id":1846,"title":"حقوق بین الملل","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"degree_id":10,"token":"cba63a905c396469","books_count":8,"created_at":"2017-10-07 11:23:06","updated_at":"2019-10-09 16:06:48","study_groups":[{"id":13,"title":"علوم انسانی","meta_title":null,"meta_description":null,"faq":null,"keywords":null,"description":null,"token":"6d33eefc2ca30b1f","books_count":1342,"created_at":"2017-10-07 11:22:44","updated_at":"2024-04-27 17:46:07"}]}]}],"titleLink":"%D9%86%D9%82%D8%B4-%D8%A7%D9%84%DA%AF%D9%88%DB%8C-%D8%AA%D8%AC%D8%A7%D8%B1%DB%8C-%D9%81%D8%B1%D8%A7%D9%86%D8%B4%DB%8C%D8%B2-%D8%AF%D8%B1-%D8%AA%D9%88%D8%B3%D8%B9%D9%87-%D8%B4%D8%A8%DA%A9%D9%87-%D8%AA%D9%88%D8%B2%DB%8C%D8%B9-%DA%A9%D8%A7%D9%84%D8%A7--%D9%85%D8%B7%D8%A7%D9%84%D8%B9%D9%87-%D9%85%D9%88%D8%B1%D8%AF%DB%8C--%D8%AE%D9%88%D8%A7%D8%B1%D8%A8%D8%A7%D8%B1%D9%81%D8%B1%D9%88%D8%B4%DB%8C-","ebook_price_en":25000,"urlify":"%D9%86%D9%82%D8%B4-%D8%A7%D9%84%DA%AF%D9%88%DB%8C-%D8%AA%D8%AC%D8%A7%D8%B1%DB%8C-%D9%81%D8%B1%D8%A7%D9%86%D8%B4%DB%8C%D8%B2-%D8%AF%D8%B1-%D8%AA%D9%88%D8%B3%D8%B9%D9%87-%D8%B4%D8%A8%DA%A9%D9%87-%D8%AA%D9%88%D8%B2%DB%8C%D8%B9-%DA%A9%D8%A7%D9%84%D8%A7-%D9%85%D8%B7%D8%A7%D9%84%D8%B9%D9%87-%D9%85%D9%88%D8%B1%D8%AF%DB%8C-%D8%AE%D9%88%D8%A7%D8%B1%D8%A8%D8%A7%D8%B1%D9%81%D8%B1%D9%88%D8%B4%DB%8C","pages_count_fa":"۲۷۶","authorTitle":"زهرا آقاجانی","tocStr":"فصل اول: کلیات, فصل دوم: مطالعه الگوهای نظری سازماندهی بخش خرده فروشی, فصل سوم: بررسی تجربه سازماندهی بخش خواربارفروشی مدرن در جهان, فصل چهارم: مدل تجاری فرانشیز و ابعاد حقوقی آن, فصل پنجم: نظارم خواربارفروشی در ایران و جایگاه آن در بخش توزیع, فصل ششم: مطالعه وضعیت سیاستگذاری برای واحدهای خواربار فروشی در ایران, فصل هفتم: جمع بندی، نتیجه گیری و بسته سیاستی","url":"/preview/9ed24fae8df0cb36/%D9%86%D9%82%D8%B4-%D8%A7%D9%84%DA%AF%D9%88%DB%8C-%D8%AA%D8%AC%D8%A7%D8%B1%DB%8C-%D9%81%D8%B1%D8%A7%D9%86%D8%B4%DB%8C%D8%B2-%D8%AF%D8%B1-%D8%AA%D9%88%D8%B3%D8%B9%D9%87-%D8%B4%D8%A8%DA%A9%D9%87-%D8%AA%D9%88%D8%B2%DB%8C%D8%B9-%DA%A9%D8%A7%D9%84%D8%A7--%D9%85%D8%B7%D8%A7%D9%84%D8%B9%D9%87-%D9%85%D9%88%D8%B1%D8%AF%DB%8C--%D8%AE%D9%88%D8%A7%D8%B1%D8%A8%D8%A7%D8%B1%D9%81%D8%B1%D9%88%D8%B4%DB%8C-"}

{"loading":true}