تبلیغات به زبان ساده تبلیغات به زبان ساده

توضیحات

هزاره سوم، هزاره تحقق پیشگویی آلوین تافلر است. به راستی که این دانشمند نام آور معاصر، جایگاه تبلیغات در داد و ستد و تجارت را درست شناخته که گفته است روزی فرا رسد که یک دستگاه پیچیده صنعتی را که انگیزه اصلی در انتخاب و خرید آن، کارکرد فنی و منطق است، بدون تبلیغات نتوان فروخت. ,اکنون در سال های اولیه این هزاره، شدت رقابت و پیچیدگی محیط کسب و کار و تعاملات آشکار و پنهان قوانین، رویه ها، پیام های تبلیغاتی، رفتار مصرف کننده و تصمیمات بازاریابی در حوزه های تبلیغات، تحقیقات، توزیع و فروش به گونه ای است که بدون یک برنامه ریزی منطبق بر تحقیقات و شناسایی رفتار مصرف کننده و نیروهای حاکم بر بازار نمی توان در حیطه تبلیغات و اطلاع رسانی، مخاطبان را به درستی در معرض دریافت پیام قرار داد و با تکیه بر یک برنامه هدفمند تبلیغاتی نسبت به معرفی و فروش محصول در بازارهای هدف اقدام نمود. ,طراحی و تنظیم یک برنامه هدفمند تبلیغاتی کاری تخصصی است و فقط از عهده خبرگان عرصه تبلیغات و آشنایان به فنون اقتصادی بازرگانی، تبلیغات، ارتباطات، روابط عمومی، هنر و ... بر می آید. ,برای تهیه یک برنامه هدفمند تبلیغاتی (CAMPAIGN)، مقدمات لازم است با زبانی شیوا و به دور از پیچیدگی ها برای آن گروه از اهالی این حرفه که علی رغم سابقه تحصیلی و دانشگاهی در این زمینه از تخصص لازم بهره کافی ندارند و یا متاخرین و تازه واردانی که به لطف همت خود و عنایت خداوند در این جرگه جای گرفته اند، اصول و مبانی تبلیغات به زبانی ساده بیان شود تا بر آن اساس نسبت به مرحله تکمیلی یعنی تهیه و تنظیم و اجرا و محاسبه ثمربخشی تبلیغات انجام شده اهتمام گردد.

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تبلیغاتی"},{"page":60,"title":"26.مدلهاي STEINER و AIDAS در تبلیغات "},{"page":62,"title":"27 . محاسبه اثربخشی و ثمربخشیتبلیغات انجام شده"},{"page":65,"title":"28. مدل هشت.ام"},{"page":66,"title":"29 . آمیخته تبلیغات (آمیخته پیشبرد) "},{"page":68,"title":"30 . برخی از اجزاي تبلیغات رسانه اي"},{"page":69,"title":"31 . برخی از اجزای پیشبرد فروش"},{"page":71,"title":"32. تجزیه و تحلیل ابزارهای مختلف عملیات پیشبرد فروش"},{"page":75,"title":"33 . برخی از اجزای روابط عمومی"},{"page":76,"title":"34 . برخی از اجزاي فروش شخصی یا حضوري یا حرفه ای"},{"page":77,"title":"35 . برخی از اجزاي بازاریابی مستقیم"},{"page":80,"title":"36. نقش عناصر آمیخته تبلیغات در تغییر رفتار خریدار"},{"page":81,"title":"37 . اسپانسورشیپ یا حمایتگری"},{"page":83,"title":"38. نمایشگاه به عنوان یک ابزار تبلیغاتی"},{"page":84,"title":"39 . بازارپردازی"},{"page":85,"title":"40 . استراتژی های فشار و جذب"},{"page":86,"title":"41. سیستم ارتباطات یکپارچه بازاریابی"},{"page":89,"title":"42 . آژانس تبلیغاتی 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ارتباطات (تبلیغات) بازرگانی , 8. وظایف برقرارکننده ارتباط (مسئول تبلیغات), 9. مدل 6w (شش دبلیو یا شش سئوال) در تبلیغات , 10. مراحل تصمیم گیري در تبلیغات (اشاره به مدل پنج.ام), 11 . الگوریتم یا مدل نهایی یک برنامه تبلیغاتی, 12. دوازده مفهوم در تبلیغات, 13. مزایاي تبلیغات, 14. روابط عمومی به عنوان جایگزین و یا مکمل تبلیغات, 15. رابطه تبلیغات و بازاریابی, 16 . گروه هاي مرجع, 17. نکات مهم در تهیه پیامهاي تبلیغاتی, 18 . جاذبه ها و تکنیک ها , 19. مراحل اساسی در برنامه ریزي تبلیغاتی, 5. مدل پنج ام در تبلیغات, 21 . هدف، ماموریت یا رسالت , 22 . پیام و مخاطب , 23 . انتخاب و مدیریت رسانه ها, 24 . چهار مفهوم پایه در رسانه ها, 25 . هزینه ها و بودجه تبلیغاتی, 26.مدلهاي STEINER و AIDAS در تبلیغات , 27 . محاسبه اثربخشی و ثمربخشیتبلیغات انجام شده, 28. مدل هشت.ام, 29 . آمیخته تبلیغات (آمیخته پیشبرد) , 30 . برخی از اجزاي تبلیغات رسانه اي, 31 . برخی از اجزای پیشبرد فروش, 32. تجزیه و تحلیل ابزارهای مختلف عملیات پیشبرد فروش, 33 . برخی از اجزای روابط عمومی, 34 . برخی از اجزاي فروش شخصی یا حضوري یا حرفه ای, 35 . برخی از اجزاي بازاریابی مستقیم, 36. نقش عناصر آمیخته تبلیغات در تغییر رفتار خریدار, 37 . اسپانسورشیپ یا حمایتگری, 38. نمایشگاه به عنوان یک ابزار تبلیغاتی, 39 . بازارپردازی, 40 . استراتژی های فشار و جذب, 41. سیستم ارتباطات یکپارچه بازاریابی, 42 . آژانس تبلیغاتی , 43 . شرح وظیفه مدیر یا مسئول تبلیغات, 44 . آشنایی با کمپین تبلیغاتی, 45 . اطلاعات مورد نیاز براي اجراي کمپین تبلیغاتی, 46 . آنچه فرا گرفته ایم, منابع و مراجع","url":"/preview/69c7861bde2eb3e2/%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA-%D8%A8%D9%87-%D8%B2%D8%A8%D8%A7%D9%86-%D8%B3%D8%A7%D8%AF%D9%87"}
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