زنجیره تامین و لجستیک در سطح ملی و بین المللی

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سالهای اخیر حوزه مدیریت زنجیره تامین (SCM)، مورد توجه بسیاری از افراد در حوزه عملی، انتشارات علمی، کنفرانس ها، برنامه های توسعه کسب وکار و دروس ارایه شده در دانشگاه ها قرار گرفته است. شرایطی که باعث تعریف و طراحی چنین نگرشی شده، افزایش روز افزون رقابت پذیری و تلاش برای بقای سازمان هاست که با نزدیک شدن ارتباطات و پیشرفت در فناوری اطلاعات حاصل شده است. سازمان ها رمز این بقا را در ارضای نیازهای مشتری می دانند. نیازها و علایق مشتری می¬تواند شامل کاهش قیمت، حمل به موقع، کیفیت مناسب و از این قبیل باشد. مدیریت زنجیره تامین نگرشی است که بر مبنای آن، ارضای این نیازها نه فقط توسط آخرین موجودیت منتهی به مشتری، بلکه توسط سایر تامین کنندگان بالادستی، صورت می گیرد. به عبارت دیگر نه یک تامین‌کننده، بلکه تعدادی از تامین-کنندگان را در نظر می گیرد. ممکن است تصور شود که زنجیره تامین اخیراً ابداع نشده و در گذشته هم وجود داشته است، این تفکر درستی است؛ زنجیره تامین قدمتی طولانی دارد، ولی «مدیریت زنجیره تامین» بسیار جدید است. به عبارت دیگر، هدایت تمام اعضای زنجیره تامین به صورتی یکپارچه و هماهنگ مبحثی نو می باشد. در عین علاقه روز افزون محققین، دانش مربوط به مدیریت زنجیره تامین غالباً در موضوعات فروش، لجستیک، تکنولوژی اطلاعات و بازاریابی متمرکز است و این حوزه جذاب هنوز نیاز به توجهات فراوان دارد، چرا که هنوز هیچ متن یکپارچه ای در خصوص مفاهیم تازه مطرح شده این حوزه در دسترس نمی¬باشد و علاوه بر این اکثر متون موجود در این زمینه به برخی از مفاهیم تیوریک بدون در نظر گرفتن جنبه عملی آن ها پرداخته اند. در این کتاب تلاش شده است تا به هر دو جنبه پرداخته شود و مطالب هر فصل با کمک مطالعات موردی مرتبط تشریح شود. به هر حال امید است که این کتاب گامی در راستای درک عمیق تر مفهوم مدیریت زنجیره تامین و پیچیدگی های حاکم بر آن باشد.",""],"pages_count":516,"keywords":null,"token":"786fbcbd190015eb","created_at":"2019-10-08 16:40:34","updated_at":"2023-01-21 14:59:44","publisher_id":167,"deleted_at":null,"published_at":"2019-10-09 16:47:34","available_for_web":1,"publisher_title":"شرکت چاپ و نشر 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