1. بوکت
  2. علوم انسانی
  3. مدیریت صنعتی گرایش مدیریت زنجیره تامین
  4. اصول و مبانی لجستیک و زنجیره تامین
  5. کتاب زنجیره تامین و لجستیک در سطح ملی و بین المللی

زنجیره تامین و لجستیک در سطح ملی و بین المللی


نویسندگان : رضا زنجیرانی فراهانی , نسرین عسگری , هدی داورزنی


درباره کتاب زنجیره تامین و لجستیک در سطح ملی و بین المللی

در سالهای اخیر حوزه مدیریت زنجیره تامین (SCM)، مورد توجه بسیاری از افراد در حوزه عملی، انتشارات علمی، کنفرانس ها، برنامه های توسعه کسب وکار و دروس ارایه شده در دانشگاه ها قرار گرفته است. شرایطی که باعث تعریف و طراحی چنین نگرشی شده، افزایش روز افزون رقابت پذیری و تلاش برای بقای سازمان هاست که با نزدیک شدن ارتباطات و پیشرفت در فناوری اطلاعات حاصل شده است. سازمان ها رمز این بقا را در ارضای نیازهای مشتری می دانند. نیازها و علایق مشتری می¬تواند شامل کاهش قیمت، حمل به موقع، کیفیت مناسب و از این قبیل باشد. مدیریت زنجیره تامین نگرشی است که بر مبنای آن، ارضای این نیازها نه فقط توسط آخرین موجودیت منتهی به مشتری، بلکه توسط سایر تامین کنندگان بالادستی، صورت می گیرد. به عبارت دیگر نه یک تامین‌کننده، بلکه تعدادی از تامین-کنندگان را در نظر می گیرد. ممکن است تصور شود که زنجیره تامین اخیراً ابداع نشده و در گذشته هم وجود داشته است، این تفکر درستی است؛ زنجیره تامین قدمتی طولانی دارد، ولی «مدیریت زنجیره تامین» بسیار جدید است. به عبارت دیگر، هدایت تمام اعضای زنجیره تامین به صورتی یکپارچه و هماهنگ مبحثی نو می باشد. در عین علاقه روز افزون محققین، دانش مربوط به مدیریت زنجیره تامین غالباً در موضوعات فروش، لجستیک، تکنولوژی اطلاعات و بازاریابی متمرکز است و این حوزه جذاب هنوز نیاز به توجهات فراوان دارد، چرا که هنوز هیچ متن یکپارچه ای در خصوص مفاهیم تازه مطرح شده این حوزه در دسترس نمی¬باشد و علاوه بر این اکثر متون موجود در این زمینه به برخی از مفاهیم تیوریک بدون در نظر گرفتن جنبه عملی آن ها پرداخته اند. در این کتاب تلاش شده است تا به هر دو جنبه پرداخته شود و مطالب هر فصل با کمک مطالعات موردی مرتبط تشریح شود. به هر حال امید است که این کتاب گامی در راستای درک عمیق تر مفهوم مدیریت زنجیره تامین و پیچیدگی های حاکم بر آن باشد.

سال
۱۳۹۶
تعداد صفحات
۵۱۶
شابک
9789644693298
ایبوک شما local_library
نسخه دیجیتال smartphone laptop_chromebook
قابل مطالعه فقط در پلتفرم‌های بوکت
Booket Svg Logo
نسخه فیزیکی library_books
ارسال از طریق شرکت ملی پست ایران
شرکت ملی پست ایران

مشخصات کتاب زنجیره تامین و لجستیک در سطح ملی و بین المللی



کتاب‌های مشابه کتاب زنجیره تامین و لجستیک در سطح ملی و بین المللی

{"id":"3795616","title":"زنجیره تامین و لجستیک در سطح ملی و بین المللی","price":"۱۵۸‌,‌۰۰۰","ebook_price":"۷۹‌,‌۰۰۰","rent_3_price":"۳۹‌,‌۵۰۰","rent_6_price":"۴۷‌,‌۴۰۰","rent_12_price":"-۱","print_price":"۱۵۸‌,‌۰۰۰","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/786fbcbd190015eb/front.jpg","large":"/storage/files/styles/large/books/786fbcbd190015eb/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/786fbcbd190015eb/front.jpg","medium":"/storage/files/styles/medium/books/786fbcbd190015eb/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/786fbcbd190015eb/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/786fbcbd190015eb/back.jpg","large":"/storage/files/styles/large/books/786fbcbd190015eb/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/786fbcbd190015eb/back.jpg","medium":"/storage/files/styles/medium/books/786fbcbd190015eb/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/786fbcbd190015eb/back.jpg"},"file":null,"print_book":"0","isbn":"9789644693298","lang":"null","cover_type":"null","dimension":"null","year":"۱۳۹۶","nobat_chap":"2","description":["در سالهای اخیر حوزه مدیریت زنجیره تامین (SCM)، مورد توجه بسیاری از افراد در حوزه عملی، انتشارات علمی، کنفرانس ها، برنامه های توسعه کسب وکار و دروس ارایه شده در دانشگاه ها قرار گرفته است. شرایطی که باعث تعریف و طراحی چنین نگرشی شده، افزایش روز افزون رقابت پذیری و تلاش برای بقای سازمان هاست که با نزدیک شدن ارتباطات و پیشرفت در فناوری اطلاعات حاصل شده است. سازمان ها رمز این بقا را در ارضای نیازهای مشتری می دانند. نیازها و علایق مشتری می&not;تواند شامل کاهش قیمت، حمل به موقع، کیفیت مناسب و از این قبیل باشد. مدیریت زنجیره تامین نگرشی است که بر مبنای آن، ارضای این نیازها نه فقط توسط آخرین موجودیت منتهی به مشتری، بلکه توسط سایر تامین کنندگان بالادستی، صورت می گیرد. به عبارت دیگر نه یک تامین&zwnj;کننده، بلکه تعدادی از تامین-کنندگان را در نظر می گیرد. ممکن است تصور شود که زنجیره تامین اخیراً ابداع نشده و در گذشته هم وجود داشته است، این تفکر درستی است؛ زنجیره تامین قدمتی طولانی دارد، ولی &laquo;مدیریت زنجیره تامین&raquo; بسیار جدید است. به عبارت دیگر، هدایت تمام اعضای زنجیره تامین به صورتی یکپارچه و هماهنگ مبحثی نو می باشد. در عین علاقه روز افزون محققین، دانش مربوط به مدیریت زنجیره تامین غالباً در موضوعات فروش، لجستیک، تکنولوژی اطلاعات و بازاریابی متمرکز است و این حوزه جذاب هنوز نیاز به توجهات فراوان دارد، چرا که هنوز هیچ متن یکپارچه ای در خصوص مفاهیم تازه مطرح شده این حوزه در دسترس نمی&not;باشد و علاوه بر این اکثر متون موجود در این زمینه به برخی از مفاهیم تیوریک بدون در نظر گرفتن جنبه عملی آن ها پرداخته اند. در این کتاب تلاش شده است تا به هر دو جنبه پرداخته شود و مطالب هر فصل با کمک مطالعات موردی مرتبط تشریح شود. به هر حال امید است که این کتاب گامی در راستای درک عمیق تر مفهوم مدیریت زنجیره تامین و پیچیدگی های حاکم بر آن باشد.",""],"pages_count":"516","keywords":null,"token":"786fbcbd190015eb","created_at":"2019-10-08 16:40:34","updated_at":"2022-11-05 15:34:56","publisher_id":"167","deleted_at":null,"published_at":"2019-10-09 16:47:34","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"iran","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":null,"meta_title":null,"stock":"100","authors":[{"id":"1918027","title":"رضا زنجیرانی فراهانی","faq":null,"keywords":null,"description":null,"firstname":"رضا","lastname":"زنجیرانی فراهانی","token":"60ddcf05586bac40","created_at":"2019-10-08 16:37:33","updated_at":"2019-10-08 16:37:33","national_code":null,"role":"writer"},{"id":"1918028","title":"نسرین عسگری","faq":null,"keywords":null,"description":null,"firstname":"نسرین","lastname":"عسگری","token":"297b537e3fa7b912","created_at":"2019-10-08 16:37:39","updated_at":"2019-10-08 16:37:39","national_code":null,"role":"writer"},{"id":"1918029","title":"هدی داورزنی","faq":null,"keywords":null,"description":null,"firstname":"هدی","lastname":"داورزنی","token":"b55783de636bcdb1","created_at":"2019-10-08 16:37:44","updated_at":"2019-10-08 16:37:44","national_code":null,"role":"writer"}],"writer_authors":[{"id":"1918027","title":"رضا زنجیرانی فراهانی","faq":null,"keywords":null,"description":null,"firstname":"رضا","lastname":"زنجیرانی فراهانی","token":"60ddcf05586bac40","created_at":"2019-10-08 16:37:33","updated_at":"2019-10-08 16:37:33","national_code":null,"role":"writer","titleLink":"%D8%B1%D8%B6%D8%A7-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D8%A7%D9%86%DB%8C-%D9%81%D8%B1%D8%A7%D9%87%D8%A7%D9%86%DB%8C"},{"id":"1918028","title":"نسرین عسگری","faq":null,"keywords":null,"description":null,"firstname":"نسرین","lastname":"عسگری","token":"297b537e3fa7b912","created_at":"2019-10-08 16:37:39","updated_at":"2019-10-08 16:37:39","national_code":null,"role":"writer","titleLink":"%D9%86%D8%B3%D8%B1%DB%8C%D9%86-%D8%B9%D8%B3%DA%AF%D8%B1%DB%8C"},{"id":"1918029","title":"هدی داورزنی","faq":null,"keywords":null,"description":null,"firstname":"هدی","lastname":"داورزنی","token":"b55783de636bcdb1","created_at":"2019-10-08 16:37:44","updated_at":"2019-10-08 16:37:44","national_code":null,"role":"writer","titleLink":"%D9%87%D8%AF%DB%8C-%D8%AF%D8%A7%D9%88%D8%B1%D8%B2%D9%86%DB%8C"}],"translator_authors":[],"views":0,"e_book":{"id":"784300","file":"5d9c8aca893002.07060652.pdf","book_id":"3795616","toc":[{"page":4,"title":"پیشگفتار"},{"page":18,"title":"مقدمه"},{"page":24,"title":"فصل اول: مروري بر ادبیات زنجیره تأمین"},{"page":54,"title":"فصل دوم: اندازه گیري عملکرد"},{"page":88,"title":"فصل سوم: مدیریت زنجیره تأمین جهانی"},{"page":110,"title":"فصل چهارم: هزینه هاي لجستیک ملی"},{"page":154,"title":"فصل پنجم: برنامه ریزي فضایی و کاربري زمین"},{"page":184,"title":"فصل ششم: طراحی شبکه زنجیره تأمین"},{"page":222,"title":"فصل هفتم: خصوصی سازي"},{"page":264,"title":"فصل هشتم: خوشه هاي صادراتی"},{"page":320,"title":"فصل نهم: مدیریت زنجیره تأمین سبز"},{"page":364,"title":"فصل دهم: مدیریت لجستیک و زنجیره تأمین در بحران ها"},{"page":412,"title":"فصل یازدهم: زنجیره تأمین و لجستیک نظامی"},{"page":448,"title":"فصل دوازدهم: سیستم هاي اطلاعاتی مدیریت زنجیره تأمین و لجستیک"},{"page":484,"title":"فصل سیزدهم: مطالعات موردي"},{"page":506,"title":"فهرست واژگان"}],"created_at":"2019-10-08 16:40:34","updated_at":"2022-11-05 15:34:56","process_started_at":"2019-10-08 16:40:37","process_done_at":"2019-10-08 16:55:31","process_failed_at":null,"pages_count":"516","version":"6.15.2","dir":"rtl","password":"8dd649e1d659ef985d11108843ce14092611eb424f48539caaec79ab7341887fc04917ef169690f3d527807250e11aefece784015fae9cb623d9cc9a3140cbab","encrypted_data":null,"state":"converting","pages_count_fa":"۵۱۶"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"%D8%B4%D8%B1%DA%A9%D8%AA-%DA%86%D8%A7%D9%BE-%D9%88-%D9%86%D8%B4%D8%B1-%D8%A8%D8%A7%D8%B2%D8%B1%DA%AF%D8%A7%D9%86%DB%8C"},"study_subjects":[{"id":"3421","title":"اصول و مبانی لجستیک و زنجیره تامین","faq":null,"keywords":null,"description":null,"token":"2253ba823de8e68b","type":"","books_count":"3","created_at":"2017-10-07 11:24:28","updated_at":"2020-06-07 19:52:00","study_fields":[{"id":"1321","title":"مدیریت صنعتی گرایش مدیریت زنجیره تامین","degree_id":"10","token":"b1a4e48d574d63e2","books_count":"1","created_at":"2017-10-07 11:22:56","updated_at":"2021-10-26 13:45:20","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38","titleLink":"%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C"}],"titleLink":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%B5%D9%86%D8%B9%D8%AA%DB%8C-%DA%AF%D8%B1%D8%A7%DB%8C%D8%B4-%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86"}],"titleLink":"%D8%A7%D8%B5%D9%88%D9%84-%D9%88-%D9%85%D8%A8%D8%A7%D9%86%DB%8C-%D9%84%D8%AC%D8%B3%D8%AA%DB%8C%DA%A9-%D9%88-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86"},{"id":"12889","title":"تجزیه و تحلیل و طراحی سیستمهای لجستیکی ","faq":null,"keywords":null,"description":null,"token":"86b848dea57b30cf","type":"","books_count":"2","created_at":"2017-10-07 11:27:52","updated_at":"2019-10-09 16:47:34","study_fields":[{"id":"1321","title":"مدیریت صنعتی گرایش مدیریت زنجیره تامین","degree_id":"10","token":"b1a4e48d574d63e2","books_count":"1","created_at":"2017-10-07 11:22:56","updated_at":"2021-10-26 13:45:20","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38","titleLink":"%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C"}],"titleLink":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%B5%D9%86%D8%B9%D8%AA%DB%8C-%DA%AF%D8%B1%D8%A7%DB%8C%D8%B4-%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86"}],"titleLink":"%D8%AA%D8%AC%D8%B2%DB%8C%D9%87-%D9%88-%D8%AA%D8%AD%D9%84%DB%8C%D9%84-%D9%88-%D8%B7%D8%B1%D8%A7%D8%AD%DB%8C-%D8%B3%DB%8C%D8%B3%D8%AA%D9%85%D9%87%D8%A7%DB%8C-%D9%84%D8%AC%D8%B3%D8%AA%DB%8C%DA%A9%DB%8C"},{"id":"31912","title":"لجستیک بین الملل","faq":null,"keywords":null,"description":null,"token":"ef2d4194f522585b","type":"","books_count":"2","created_at":"2017-10-07 11:46:13","updated_at":"2019-10-09 16:47:34","study_fields":[{"id":"352","title":"مدیریت کسب و کار گرایش عملیات و زنجیره تامین","degree_id":"10","token":"a960dd618f873e7e","books_count":"77","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38","titleLink":"%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C"}],"titleLink":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%DA%A9%D8%B3%D8%A8-%D9%88-%DA%A9%D8%A7%D8%B1-%DA%AF%D8%B1%D8%A7%DB%8C%D8%B4-%D8%B9%D9%85%D9%84%DB%8C%D8%A7%D8%AA-%D9%88-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86"},{"id":"1321","title":"مدیریت صنعتی گرایش مدیریت زنجیره تامین","degree_id":"10","token":"b1a4e48d574d63e2","books_count":"1","created_at":"2017-10-07 11:22:56","updated_at":"2021-10-26 13:45:20","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38","titleLink":"%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C"}],"titleLink":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%B5%D9%86%D8%B9%D8%AA%DB%8C-%DA%AF%D8%B1%D8%A7%DB%8C%D8%B4-%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86"}],"titleLink":"%D9%84%D8%AC%D8%B3%D8%AA%DB%8C%DA%A9-%D8%A8%DB%8C%D9%86-%D8%A7%D9%84%D9%85%D9%84%D9%84"},{"id":"31915","title":"لجستیک و حمل و نقل بین الملل پیشرفته","faq":null,"keywords":null,"description":null,"token":"b82111145fcd250b","type":"","books_count":"2","created_at":"2017-10-07 11:46:13","updated_at":"2019-10-09 16:47:34","study_fields":[{"id":"1393","title":"مدیریت حمل و نقل دریایی بین قاره ای","degree_id":"10","token":"1744b156f51b7d80","books_count":"8","created_at":"2017-10-07 11:22:57","updated_at":"2022-08-10 14:20:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38","titleLink":"%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C"}],"titleLink":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%AD%D9%85%D9%84-%D9%88-%D9%86%D9%82%D9%84-%D8%AF%D8%B1%DB%8C%D8%A7%DB%8C%DB%8C-%D8%A8%DB%8C%D9%86-%D9%82%D8%A7%D8%B1%D9%87-%D8%A7%DB%8C"}],"titleLink":"%D9%84%D8%AC%D8%B3%D8%AA%DB%8C%DA%A9-%D9%88-%D8%AD%D9%85%D9%84-%D9%88-%D9%86%D9%82%D9%84-%D8%A8%DB%8C%D9%86-%D8%A7%D9%84%D9%85%D9%84%D9%84-%D9%BE%DB%8C%D8%B4%D8%B1%D9%81%D8%AA%D9%87"},{"id":"35365","title":"مدیریت لجستیک","faq":null,"keywords":null,"description":null,"token":"629a9113d060c9c8","type":"","books_count":"2","created_at":"2017-10-07 11:52:48","updated_at":"2019-10-09 16:47:34","study_fields":[{"id":"73","title":"آماد","degree_id":"7","token":"a62274b34ea27567","books_count":"25","created_at":"2017-10-07 11:22:48","updated_at":"2022-09-03 12:47:35","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38","titleLink":"%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C"}],"titleLink":"%D8%A2%D9%85%D8%A7%D8%AF"}],"titleLink":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D9%84%D8%AC%D8%B3%D8%AA%DB%8C%DA%A9"}],"similarBooks":[{"id":3795635,"token":"1722feb6309463f5","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/1722feb6309463f5/front.jpg","medium":"/storage/files/styles/medium/books/1722feb6309463f5/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/1722feb6309463f5/front.png","large":"/storage/files/styles/large/books/1722feb6309463f5/front.jpg","medium_trans":"/storage/files/styles/medium_trans/books/1722feb6309463f5/front.png","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/books/1722feb6309463f5/front.png"},"price":25000,"ebook_price":12500,"print_price":-1,"rent_3_price":6250,"rent_6_price":8750,"rent_12_price":-1,"rent_1_week_price":-1,"title":"لجستیک هوشمند از ایده تا واقعیت","description":"این مجموعه ماحصل تحقیقات بخشی از مجموعه DHL با عنوان «بینش های لجستیکی» است که در آن به روند تاثیرات بالقوه و بالفعل فناوری های جدید در لجستیک پرداخته شده است. فصل های این کتاب براساس روند تاریخی تحقی...","publisher":null,"titleLink":"%D9%84%D8%AC%D8%B3%D8%AA%DB%8C%DA%A9-%D9%87%D9%88%D8%B4%D9%85%D9%86%D8%AF-%D8%A7%D8%B2-%D8%A7%DB%8C%D8%AF%D9%87-%D8%AA%D8%A7-%D9%88%D8%A7%D9%82%D8%B9%DB%8C%D8%AA","price_fa":"۲۵‌,‌۰۰۰"},{"id":3795932,"token":"312b62ea843a9a1c","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/312b62ea843a9a1c/front.jpg","medium":"/storage/files/styles/medium/books/312b62ea843a9a1c/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/312b62ea843a9a1c/front.png","large":"/storage/files/styles/large/books/312b62ea843a9a1c/front.jpg","medium_trans":"/storage/files/styles/medium_trans/books/312b62ea843a9a1c/front.png","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/books/312b62ea843a9a1c/front.png"},"price":30000,"ebook_price":15000,"print_price":30000,"rent_3_price":7500,"rent_6_price":9000,"rent_12_price":-1,"rent_1_week_price":-1,"title":"قرارداد های زنجیره تامین و مدیریت پروژه","description":"از آنجا که هم در زنجیره تامین و هم در مدیریت پروژه، نیاز به بستن قرار داد برای اجرای کارهای مد نظر اعم از تامین مواد اولیه، تامین نیروی کار، حمل و نقل، فروش محصول و غیره به شدت احساس می شود، این کتاب ...","publisher":null,"titleLink":"%D9%82%D8%B1%D8%A7%D8%B1%D8%AF%D8%A7%D8%AF-%D9%87%D8%A7%DB%8C-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86-%D9%88-%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D9%BE%D8%B1%D9%88%DA%98%D9%87","price_fa":"۳۰‌,‌۰۰۰"}],"publisherBooks":[{"id":"3795619","title":"سایه روشن‌های بازار عراق: کاربردی ترین اطلاعات جامع ورود، حفظ، توسعه و بهره‌برداری از فرصت‌های بازار عراق","price":"102000","ebook_price":"۵۱‌,‌۰۰۰","rent_3_price":"۲۵‌,‌۵۰۰","rent_6_price":"۳۰‌,‌۶۰۰","rent_12_price":"-۱","print_price":"۱۰۲‌,‌۰۰۰","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/eb00f6103df48e56/front.jpg","large":"/storage/files/styles/large/books/eb00f6103df48e56/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/eb00f6103df48e56/front.jpg","medium":"/storage/files/styles/medium/books/eb00f6103df48e56/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/eb00f6103df48e56/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/eb00f6103df48e56/back.jpg","large":"/storage/files/styles/large/books/eb00f6103df48e56/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/eb00f6103df48e56/back.jpg","medium":"/storage/files/styles/medium/books/eb00f6103df48e56/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/eb00f6103df48e56/back.jpg"},"file":null,"print_book":"0","isbn":"9789644685446","lang":"null","cover_type":"null","dimension":"null","year":"1396","nobat_chap":"1","description":"با عنایت به نواقص اساسی در زیرساختها و برنامه‌های توسعه کشور عراق پیش بنی می‌گردد تا 10 سال آینده این کشور همچنان واردکننده انواع کالا و خدمات از دیگر کشورها باشد که با توجه به مزیت‌های رقابتی و یا بع...","pages_count":"374","keywords":"null","token":"eb00f6103df48e56","created_at":"2019-10-09 10:52:36","updated_at":"2022-09-11 13:01:29","publisher_id":"167","deleted_at":null,"published_at":"2019-10-09 15:55:14","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":"null","meta_title":"null","stock":"100","authors":[{"id":"1918035","title":"مهدی نجات نیا","faq":null,"keywords":null,"description":null,"firstname":"مهدی","lastname":"نجات نیا","token":"8a178e1c340977cf","created_at":"2019-10-09 10:46:20","updated_at":"2019-10-09 10:46:20","national_code":null,"role":"writer"}],"writer_authors":[{"id":"1918035","title":"مهدی نجات نیا","faq":null,"keywords":null,"description":null,"firstname":"مهدی","lastname":"نجات نیا","token":"8a178e1c340977cf","created_at":"2019-10-09 10:46:20","updated_at":"2019-10-09 10:46:20","national_code":null,"role":"writer"}],"translator_authors":[],"views":0,"e_book":{"id":"784303","file":"5d9d8abce91f86.20056457.pdf","book_id":"3795619","toc":"[{\"page\":12,\"title\":\"\\u0645\\u0642\\u062f\\u0645\\u0647\"},{\"page\":16,\"title\":\"\\u0641\\u0635\\u0644 \\u0627\\u0648\\u0644: \\u0627\\u0637\\u0644\\u0627\\u0639\\u0627\\u062a \\u062c\\u063a\\u0631\\u0627\\u0641\\u06cc\\u0627\\u06cc\\u06cc \\u0648 \\u062c\\u0645\\u0639\\u06cc\\u062a\\u06cc \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":24,\"title\":\"\\u0641\\u0635\\u0644 \\u062f\\u0648\\u0645: \\u0622\\u0645\\u0627\\u0631 \\u0648 \\u0627\\u0631\\u0642\\u0627\\u0645 \\u0627\\u0642\\u062a\\u0635\\u0627\\u062f\\u06cc\"},{\"page\":38,\"title\":\"\\u0641\\u0635\\u0644 \\u0633\\u0648\\u0645: \\u0627\\u0633\\u062a\\u0627\\u0646 \\u0647\\u0627\\u06cc \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":54,\"title\":\"\\u0641\\u0635\\u0644 \\u0686\\u0647\\u0627\\u0631\\u0645: \\u0627\\u0637\\u0644\\u0627\\u0639\\u0627\\u062a \\u062a\\u0627\\u0631\\u06cc\\u062e\\u06cc \\u0648 \\u0633\\u06cc\\u0627\\u0633\\u06cc \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":68,\"title\":\"\\u0641\\u0635\\u0644 \\u067e\\u0646\\u062c\\u0645: \\u0622\\u06af\\u0647\\u06cc \\u0648 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a \\u062f\\u0631 \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":78,\"title\":\"\\u0641\\u0635\\u0644 \\u0634\\u0634\\u0645: \\u0686\\u06af\\u0648\\u0646\\u06af\\u06cc \\u062b\\u0628\\u062a \\u0634\\u0631\\u06a9\\u062a \\u0648 \\u0628\\u0631\\u0646\\u062f \\u062f\\u0631 \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":124,\"title\":\"\\u0641\\u0635\\u0644 \\u0647\\u0641\\u062a\\u0645: \\u0627\\u0633\\u062a\\u0627\\u0646\\u062f\\u0627\\u0631\\u062f \\u0648 \\u06a9\\u0646\\u062a\\u0631\\u0644 \\u06a9\\u06cc\\u0641\\u06cc\\u062a\"},{\"page\":148,\"title\":\"\\u0641\\u0635\\u0644 \\u0647\\u0634\\u062a\\u0645: \\u0627\\u0637\\u0644\\u0627\\u0639\\u0627\\u062a \\u06af\\u0645\\u0631\\u06a9\\u0627\\u062a \\u0645\\u0631\\u0632\\u06cc \\u0628\\u0627 \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":166,\"title\":\"\\u0641\\u0635\\u0644 \\u0646\\u0647\\u0645: \\u0646\\u0645\\u0627\\u06cc\\u0634\\u06af\\u0627\\u0647 \\u0647\\u0627 \\u062f\\u0631 \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":176,\"title\":\"\\u0641\\u0635\\u0644 \\u062f\\u0647\\u0645: \\u0641\\u0631\\u0648\\u0634\\u06af\\u0627\\u0647 \\u0647\\u0627\\u06cc \\u0632\\u0646\\u062c\\u06cc\\u0631\\u0647\\u0627\\u06cc \\u0639\\u0631\\u0627\\u0642\"},{\"page\":196,\"title\":\"\\u0641\\u0635\\u0644 \\u06cc\\u0627\\u0632\\u062f\\u0647\\u0645: \\u067e\\u0648\\u0644 \\u0648 \\u0628\\u0627\\u0646\\u06a9\\u062f\\u0627\\u0631\\u06cc \\u062f\\u0631 \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":224,\"title\":\"\\u0641\\u0635\\u0644 \\u062f\\u0648\\u0627\\u0632\\u062f\\u0647\\u0645: \\u0627\\u062e\\u0644\\u0627\\u0642 \\u062a\\u062c\\u0627\\u0631\\u06cc \\u0648 \\u0633\\u0644\\u06cc\\u0642\\u0647 \\u0645\\u0635\\u0631\\u0641 \\u06a9\\u0646\\u0646\\u062f\\u06af\\u0627\\u0646\"},{\"page\":232,\"title\":\"\\u0641\\u0635\\u0644 \\u0633\\u06cc\\u0632\\u062f\\u0647\\u0645: \\u0645\\u0633\\u0627\\u0626\\u0644 \\u0627\\u0645\\u0646\\u06cc\\u062a\\u06cc \\u062f\\u0631 \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":238,\"title\":\"\\u0641\\u0635\\u0644 \\u0686\\u0647\\u0627\\u0631\\u062f\\u0647\\u0645: \\u0631\\u0648\\u0627\\u062f\\u06cc\\u062f \\u0648 \\u0627\\u0642\\u0627\\u0645\\u062a \\u062f\\u0631 \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":250,\"title\":\"\\u0641\\u0635\\u0644 \\u067e\\u0627\\u0646\\u0632\\u062f\\u0647\\u0645: \\u0646\\u06a9\\u0627\\u062a\\u06cc \\u062f\\u0631\\u0628\\u0627\\u0631\\u0647 \\u0627\\u0646\\u0639\\u0642\\u0627\\u062f \\u0642\\u0631\\u0627\\u0631\\u062f\\u0627\\u062f\\u0647\\u0627\\u06cc \\u062a\\u062c\\u0627\\u0631\\u06cc\"},{\"page\":262,\"title\":\"\\u0641\\u0635\\u0644 \\u0634\\u0627\\u0646\\u0632\\u062f\\u0647\\u0645: \\u062e\\u062f\\u0645\\u0627\\u062a \\u067e\\u0633 \\u0627\\u0632 \\u0641\\u0631\\u0648\\u0634 \\u0648 \\u06af\\u0627\\u0631\\u0627\\u0646\\u062a\\u06cc\"},{\"page\":264,\"title\":\"\\u0641\\u0635\\u0644 \\u0647\\u0641\\u062f\\u0647\\u0645: \\u0633\\u0627\\u0639\\u0627\\u062a \\u06a9\\u0627\\u0631 \\u0648 \\u062a\\u0639\\u0637\\u06cc\\u0644\\u0627\\u062a \\u062f\\u0631 \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":268,\"title\":\"\\u0641\\u0635\\u0644 \\u0647\\u062c\\u062f\\u0647\\u0645: \\u062d\\u0645\\u0644 \\u0648 \\u0646\\u0642\\u0644 \\u062f\\u0631 \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":274,\"title\":\"\\u0641\\u0635\\u0644 \\u0646\\u0648\\u0632\\u062f\\u0647\\u0645: \\u06a9\\u0627\\u0646\\u0627\\u0644 \\u0647\\u0627\\u06cc \\u062a\\u0648\\u0632\\u06cc\\u0639\"},{\"page\":278,\"title\":\"\\u0641\\u0635\\u0644 \\u0628\\u06cc\\u0633\\u062a\\u0645: \\u0645\\u0646\\u0627\\u0642\\u0635\\u0627\\u062a \\u0639\\u0631\\u0627\\u0642\"},{\"page\":286,\"title\":\"\\u0641\\u0635\\u0644 \\u0628\\u06cc\\u0633\\u062a \\u0648 \\u06cc\\u06a9\\u0645: \\u0628\\u06cc\\u0645\\u0647 \\u062f\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":298,\"title\":\"\\u0641\\u0635\\u0644 \\u0628\\u06cc\\u0633\\u062a \\u0648 \\u062f\\u0648\\u0645: \\u062a\\u0641\\u0627\\u0647\\u0645\\u0646\\u0627\\u0645\\u0647 \\u0647\\u0627\\u06cc \\u0647\\u0645\\u06a9\\u0627\\u0631\\u06cc \\u0628\\u06cc\\u0646 \\u06a9\\u0634\\u0648\\u0631\\u0647\\u0627\\u06cc \\u0627\\u06cc\\u0631\\u0627\\u0646 \\u0648 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":306,\"title\":\"\\u0641\\u0635\\u0644 \\u0628\\u06cc\\u0633\\u062a \\u0648 \\u0633\\u0648\\u0645: \\u0642\\u0627\\u0646\\u0648\\u0646 \\u0633\\u0631\\u0645\\u0627\\u06cc\\u0647 \\u06af\\u0630\\u0627\\u0631\\u06cc \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":338,\"title\":\"\\u0641\\u0635\\u0644 \\u0628\\u06cc\\u0633\\u062a \\u0648 \\u0686\\u0647\\u0627\\u0631\\u0645: \\u0645\\u0631\\u0627\\u06a9\\u0632 \\u0628\\u0648\\u0631\\u0633 \\u0639\\u0645\\u062f \\u0647 \\u0641\\u0631\\u0648\\u0634\\u06cc \\u062f\\u0631 \\u067e\\u0627\\u06cc\\u062a\\u062e\\u062a \\u0639\\u0631\\u0627\\u0642\"},{\"page\":344,\"title\":\"\\u0641\\u0635\\u0644 \\u0628\\u06cc\\u0633\\u062a \\u0648 \\u067e\\u0646\\u062c\\u0645: \\u0646\\u0634\\u0627\\u0646\\u06cc \\u0627\\u062f\\u0627\\u0631\\u0627\\u062a \\u0648 \\u062a\\u0634\\u06a9\\u0644 \\u0647\\u0627\\u06cc \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":352,\"title\":\"\\u0641\\u0635\\u0644 \\u0628\\u06cc\\u0633\\u062a \\u0648 \\u0634\\u0634\\u0645: \\u0645\\u0631\\u0627\\u06a9\\u0632 \\u0627\\u0637\\u0644\\u0627\\u0639 \\u0631\\u0633\\u0627\\u0646\\u06cc \\u0628\\u0627\\u0632\\u0627\\u0631 \\u06a9\\u0634\\u0648\\u0631 \\u0639\\u0631\\u0627\\u0642\"},{\"page\":356,\"title\":\"\\u0641\\u0635\\u0644 \\u0628\\u06cc\\u0633\\u062a \\u0648 \\u0647\\u0641\\u062a\\u0645: \\u06af\\u0627\\u0644\\u0631\\u06cc \\u062a\\u0635\\u0627\\u0648\\u06cc\\u0631\"},{\"page\":364,\"title\":\"\\u0641\\u0635\\u0644 \\u0628\\u06cc\\u0633\\u062a \\u0648 \\u0647\\u0634\\u062a\\u0645: \\u0646\\u0642\\u0634\\u0647 \\u0647\\u0627\\u06cc \\u0639\\u0631\\u0627\\u0642\"},{\"page\":372,\"title\":\"\\u0645\\u0646\\u0627\\u0628\\u0639\\u060c \\u0645\\u0631\\u0627\\u062c\\u0639 \\u0648 \\u0645\\u0622\\u062e\\u0630\"}]","created_at":"2019-10-09 10:52:37","updated_at":"2022-09-11 13:01:30","process_started_at":"2019-10-09 10:52:39","process_done_at":"2019-10-09 11:01:33","process_failed_at":null,"pages_count":"374","version":"6.15.2","dir":"rtl","password":"4556124bcea552c12827a708f625b3fdb7c10e0bd37e65aa1179fb2cb7165304576871a975acf30b1dcb7167c9be08d73353b77f0a248c34f159184ad111650a","encrypted_data":null,"state":"converting","pages_count_fa":"۳۷۴"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"17545","title":"حقوق گمرکی و قواعد واردات و صادرات","faq":null,"keywords":null,"description":null,"token":"db1e3e0ecd590f01","type":"","books_count":"8","created_at":"2017-10-07 11:31:10","updated_at":"2019-10-09 15:55:14","study_fields":[{"id":"1897","title":"حقوق تجارت الکترونیکی","degree_id":"10","token":"78de78f44476cf4f","books_count":"15","created_at":"2017-10-07 11:23:08","updated_at":"2021-12-23 18:52:58","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"35221","title":"مدیریت صادرات و واردات ","faq":null,"keywords":null,"description":null,"token":"59130d1f8ced1b6f","type":"","books_count":"2","created_at":"2017-10-07 11:52:26","updated_at":"2019-10-09 15:55:14","study_fields":[{"id":"1423","title":"مدیریت بازرگانی گرایش بازرگانی بین المللی","degree_id":"10","token":"f44a62a59238f2f6","books_count":"13","created_at":"2017-10-07 11:22:58","updated_at":"2021-12-23 18:52:58","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"36673","title":"مقررات عمومی صادرات و واردات","faq":null,"keywords":null,"description":null,"token":"48f7cf3dc27825c4","type":"","books_count":"2","created_at":"2017-10-07 11:55:35","updated_at":"2019-10-09 15:55:14","study_fields":[{"id":"1885","title":"مدیریت و بازرگانی دریایی گرایش گمرکی","degree_id":"7","token":"6530c1184bba3502","books_count":"9","created_at":"2017-10-07 11:23:08","updated_at":"2021-12-25 11:37:32","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۱۰۲‌,‌۰۰۰","titleLink":"%D8%B3%D8%A7%DB%8C%D9%87-%D8%B1%D9%88%D8%B4%D9%86-%D9%87%D8%A7%DB%8C-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1-%D8%B9%D8%B1%D8%A7%D9%82--%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1%D8%AF%DB%8C-%D8%AA%D8%B1%DB%8C%D9%86-%D8%A7%D8%B7%D9%84%D8%A7%D8%B9%D8%A7%D8%AA-%D8%AC%D8%A7%D9%85%D8%B9-%D9%88%D8%B1%D9%88%D8%AF%D8%8C-%D8%AD%D9%81%D8%B8%D8%8C-%D8%AA%D9%88%D8%B3%D8%B9%D9%87-%D9%88-%D8%A8%D9%87%D8%B1%D9%87-%D8%A8%D8%B1%D8%AF%D8%A7%D8%B1%DB%8C-%D8%A7%D8%B2-%D9%81%D8%B1%D8%B5%D8%AA-%D9%87%D8%A7%DB%8C-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1-%D8%B9%D8%B1%D8%A7%D9%82","urlify":"%D8%B3%D8%A7%DB%8C%D9%87-%D8%B1%D9%88%D8%B4%D9%86-%D9%87%D8%A7%DB%8C-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1-%D8%B9%D8%B1%D8%A7%D9%82--%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1%D8%AF%DB%8C-%D8%AA%D8%B1%DB%8C%D9%86-%D8%A7%D8%B7%D9%84%D8%A7%D8%B9%D8%A7%D8%AA-%D8%AC%D8%A7%D9%85%D8%B9-%D9%88%D8%B1%D9%88%D8%AF%D8%8C-%D8%AD%D9%81%D8%B8%D8%8C-%D8%AA%D9%88%D8%B3%D8%B9%D9%87-%D9%88-%D8%A8%D9%87%D8%B1%D9%87-%D8%A8%D8%B1%D8%AF%D8%A7%D8%B1%DB%8C-%D8%A7%D8%B2-%D9%81%D8%B1%D8%B5%D8%AA-%D9%87%D8%A7%DB%8C-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1-%D8%B9%D8%B1%D8%A7%D9%82","pages_count_fa":"۳۷۴","previews":null,"score":0},{"id":"3795544","title":"بنگاه های کوچک و متوسط در ایران ؛ موانع رشد تجاری و شناسایی ظرفیت های صادراتی","price":"60000","ebook_price":"۳۰‌,‌۰۰۰","rent_3_price":"۱۵‌,‌۰۰۰","rent_6_price":"۲۱‌,‌۰۰۰","rent_12_price":"-۱","print_price":"۶۰‌,‌۰۰۰","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/bdf49a611aa1f518/front.jpg","large":"/storage/files/styles/large/books/bdf49a611aa1f518/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/bdf49a611aa1f518/front.jpg","medium":"/storage/files/styles/medium/books/bdf49a611aa1f518/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/bdf49a611aa1f518/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/bdf49a611aa1f518/back.jpg","large":"/storage/files/styles/large/books/bdf49a611aa1f518/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/bdf49a611aa1f518/back.jpg","medium":"/storage/files/styles/medium/books/bdf49a611aa1f518/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/bdf49a611aa1f518/back.jpg"},"file":null,"print_book":"0","isbn":"9789644693526","lang":"null","cover_type":"null","dimension":"null","year":"1386","nobat_chap":"1","description":"کتاب حاضر بر اساس طرح جامع مطالعه موانع رشد تجاری و شناسایی ظرفیت های صادراتی بنگاه های کوچک و متوسط کشور که در موسسه مطالعات و پژوهش های بازرگانی با همکاری سازمان توسعه تجارت ایران انجام پذیرفته، تهی...","pages_count":"1389","keywords":"null","token":"bdf49a611aa1f518","created_at":"2019-08-24 23:01:23","updated_at":"2019-08-25 00:26:22","publisher_id":"167","deleted_at":null,"published_at":"2019-08-24 23:41:53","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":null,"meta_title":null,"stock":"100","authors":[{"id":"1917882","title":"محمد رضا سعادت","faq":null,"keywords":null,"description":null,"firstname":"محمد","lastname":"رضا سعادت","token":"d4943c5889333a23","created_at":"2019-08-24 22:55:04","updated_at":"2019-08-24 22:55:04","national_code":null,"role":"writer"}],"writer_authors":[{"id":"1917882","title":"محمد رضا سعادت","faq":null,"keywords":null,"description":null,"firstname":"محمد","lastname":"رضا سعادت","token":"d4943c5889333a23","created_at":"2019-08-24 22:55:04","updated_at":"2019-08-24 22:55:04","national_code":null,"role":"writer"}],"translator_authors":[],"views":0,"e_book":{"id":"784228","file":"5d61827c4e6407.13985542.pdf","book_id":"3795544","toc":"[{\"page\":16,\"title\":\"\\u0645\\u0642\\u062f\\u0645\\u0647 \\r\"},{\"page\":22,\"title\":\"\\u0641\\u0635\\u0644 1: \\u0645\\u0637\\u0627\\u0644\\u0639\\u0627\\u062a \\u0634\\u0646\\u0627\\u062e\\u062a\\u06cc \\u0628\\u0646\\u06af\\u0627\\u0647 \\u0647\\u0627\\u064a \\u06a9\\u0648\\u0686\\u06a9 \\u0648 \\u0645\\u062a\\u0648\\u0633\\u0637 \\r\"},{\"page\":214,\"title\":\"\\u0641\\u0635\\u0644 2: \\u0645\\u0637\\u0627\\u0644\\u0639\\u0647 \\u062a\\u0637\\u0628\\u06cc\\u0642\\u06cc \\u0627\\u0642\\u062f\\u0627\\u0645\\u0627\\u062a \\u06a9\\u0634\\u0648\\u0631\\u0647\\u0627\\u064a \\u067e\\u06cc\\u0634\\u0631\\u0648 \\r\\u062f\\u0631 \\u0632\\u0645\\u06cc\\u0646\\u0647 \\u062a\\u0648\\u0633\\u0639\\u0647 \\u0628\\u0646\\u06af\\u0627\\u0647 \\u0647\\u0627\\u064a \\u06a9\\u0648\\u0686\\u06a9 \\u0648 \\u0645\\u062a\\u0648\\u0633\\u0637 \\r\"},{\"page\":364,\"title\":\"\\u0641\\u0635\\u0644 3: \\u0641\\u0627\\u0632 \\u062a\\u062d\\u0644\\u06cc\\u0644 \\u0639\\u0645\\u0644\\u06a9\\u0631\\u062f \\u06af\\u0630\\u0634\\u062a\\u0647\\u060c \\u0631\\u0648\\u0646\\u062f \\u0634\\u06a9\\u0644 \\u06af\\u06cc\\u0631\\u064a\\u060c\\n\\u0641\\u0639\\u0627\\u0644\\u06cc\\u062a \\u0648 \\u062a\\u0639\\u0637\\u06cc\\u0644\\u06cc \\u0628\\u0646\\u06af\\u0627\\u0647 \\u0647\\u0627\\u064a \\u06a9\\u0648\\u0686\\u06a9 \\u0648 \\u0645\\u062a\\u0648\\u0633\\u0637 \\u062f\\u0631 \\u0627\\u06cc\\u0631\\u0627\\u0646 \"},{\"page\":464,\"title\":\"\\u0641\\u0635\\u0644 4: \\u0634\\u0646\\u0627\\u0633\\u0627\\u06cc\\u06cc \\u0645\\u0632\\u06cc\\u062a \\u0647\\u0627\\u064a \\u0646\\u0633\\u0628\\u06cc \\u0628\\u0647 \\u0645\\u0646\\u0638\\u0648\\u0631 \\u0627\\u0648\\u0644\\u0648\\u06cc\\u062a \\u0628\\u0646\\u062f\\u064a\\r\\u062a\\u0648\\u0633\\u0639\\u0647 \\u0628\\u0646\\u06af\\u0627\\u0647 \\u0647\\u0627\\u064a \\u06a9\\u0648\\u0686\\u06a9 \\u0648 \\u0645\\u062a\\u0648\\u0633\\u0637 \\u062f\\u0631 \\u0627\\u06cc\\u0631\\u0627\\u0646\\r\"},{\"page\":498,\"title\":\"\\u0641\\u0635\\u0644 5: \\u062a\\u062f\\u0648\\u06cc\\u0646 \\u0631\\u0627\\u0647\\u06a9\\u0627\\u0631\\u0647\\u0627\\u064a \\u062a\\u0648\\u0633\\u0639\\u0647 \\u0635\\u0627\\u062f\\u0631\\u0627\\u062a \\u0628\\u0646\\u06af\\u0627\\u0647\\u0647\\u0627\\u064a\\r\\n\\u06a9\\u0648\\u0686\\u06a9 \\u0648 \\u0645\\u062a\\u0648\\u0633\\u0637\"}]","created_at":"2019-08-24 23:01:24","updated_at":"2019-08-25 00:26:27","process_started_at":"2019-08-24 23:15:05","process_done_at":"2019-08-24 23:35:08","process_failed_at":null,"pages_count":"611","version":"6.15.2","dir":"rtl","password":"dc1e1aa4b7f0af1892c9d09f8ab2e9dabfd8611dd7cf4218ee9832054b3e9506da027a2bbcfba19c3cc232de1d73104409efccb3175a4694e0710b95b6c394b2","encrypted_data":null,"state":"converting","pages_count_fa":"۱۳۸۹"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"1849","title":"ارزیابی و بهبود عملکرد منابع انسانی و بنگاه (عمومی و خصوصی )","faq":null,"keywords":null,"description":null,"token":"03d3bc7bffe7869b","type":"","books_count":"5","created_at":"2017-10-07 11:24:11","updated_at":"2022-11-09 08:59:23","study_fields":[{"id":"814","title":"مدیریت منابع انسانی گرایش عملکرد و بهره برداری منابع انسانی","degree_id":"10","token":"5ff0693c5996931a","books_count":"18","created_at":"2017-10-07 11:22:53","updated_at":"2022-01-09 16:22:25","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"8305","title":"بازاریابی بین بنگاهی","faq":null,"keywords":null,"description":null,"token":"e3436d3aabe32b00","type":"","books_count":"2","created_at":"2017-10-07 11:25:50","updated_at":"2019-09-16 15:02:17","study_fields":[{"id":"343","title":"مدیریت کسب و کار گرایش بازاریابی","degree_id":"10","token":"5ba4bfceed7f605b","books_count":"108","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"16870","title":"حقوق بنگاه های اقتصادی","faq":null,"keywords":null,"description":null,"token":"67561e7ccaa6febc","type":"","books_count":"2","created_at":"2017-10-07 11:30:23","updated_at":"2019-09-16 15:02:17","study_fields":[{"id":"1153","title":"حقوق شرکت های تجاری","degree_id":"10","token":"acc8a4c7ab9f1f55","books_count":"9","created_at":"2017-10-07 11:22:55","updated_at":"2021-12-23 02:41:14","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1345","title":"حقوق اسناد و قراردادهای تجاری","degree_id":"10","token":"55a65da645c649b8","books_count":"9","created_at":"2017-10-07 11:22:57","updated_at":"2021-12-23 02:41:14","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"34912","title":"مدیریت تحول در منابع انسانی بنگاه (عمومی و خصوصی )","faq":null,"keywords":null,"description":null,"token":"c2a03db440cd7a6f","type":"","books_count":"2","created_at":"2017-10-07 11:51:26","updated_at":"2019-08-24 23:41:53","study_fields":[{"id":"814","title":"مدیریت منابع انسانی گرایش عملکرد و بهره برداری منابع انسانی","degree_id":"10","token":"5ff0693c5996931a","books_count":"18","created_at":"2017-10-07 11:22:53","updated_at":"2022-01-09 16:22:25","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"34933","title":"مدیریت تطبیقی منابع انسانی بنگاهها / بین الملل","faq":null,"keywords":null,"description":null,"token":"68b347f7107e7ffb","type":"","books_count":"1","created_at":"2017-10-07 11:51:28","updated_at":"2019-08-24 23:41:53","study_fields":[{"id":"814","title":"مدیریت منابع انسانی گرایش عملکرد و بهره برداری منابع انسانی","degree_id":"10","token":"5ff0693c5996931a","books_count":"18","created_at":"2017-10-07 11:22:53","updated_at":"2022-01-09 16:22:25","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۶۰‌,‌۰۰۰","titleLink":"%D8%A8%D9%86%DA%AF%D8%A7%D9%87-%D9%87%D8%A7%DB%8C-%DA%A9%D9%88%DA%86%DA%A9-%D9%88-%D9%85%D8%AA%D9%88%D8%B3%D8%B7-%D8%AF%D8%B1-%D8%A7%DB%8C%D8%B1%D8%A7%D9%86-%D8%9B-%D9%85%D9%88%D8%A7%D9%86%D8%B9-%D8%B1%D8%B4%D8%AF-%D8%AA%D8%AC%D8%A7%D8%B1%DB%8C-%D9%88-%D8%B4%D9%86%D8%A7%D8%B3%D8%A7%DB%8C%DB%8C-%D8%B8%D8%B1%D9%81%DB%8C%D8%AA-%D9%87%D8%A7%DB%8C-%D8%B5%D8%A7%D8%AF%D8%B1%D8%A7%D8%AA%DB%8C","urlify":"%D8%A8%D9%86%DA%AF%D8%A7%D9%87-%D9%87%D8%A7%DB%8C-%DA%A9%D9%88%DA%86%DA%A9-%D9%88-%D9%85%D8%AA%D9%88%D8%B3%D8%B7-%D8%AF%D8%B1-%D8%A7%DB%8C%D8%B1%D8%A7%D9%86-%D8%9B-%D9%85%D9%88%D8%A7%D9%86%D8%B9-%D8%B1%D8%B4%D8%AF-%D8%AA%D8%AC%D8%A7%D8%B1%DB%8C-%D9%88-%D8%B4%D9%86%D8%A7%D8%B3%D8%A7%DB%8C%DB%8C-%D8%B8%D8%B1%D9%81%DB%8C%D8%AA-%D9%87%D8%A7%DB%8C-%D8%B5%D8%A7%D8%AF%D8%B1%D8%A7%D8%AA%DB%8C","pages_count_fa":"۱۳۸۹","previews":null,"score":0},{"id":"3795555","title":"مدیریت و توسعه سازمانی","price":"25000","ebook_price":"۱۲‌,‌۵۰۰","rent_3_price":"۶‌,‌۲۵۰","rent_6_price":"۸‌,‌۷۵۰","rent_12_price":"-۱","print_price":"۲۵‌,‌۰۰۰","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/7bbacec674b90585/front.jpg","large":"/storage/files/styles/large/books/7bbacec674b90585/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/7bbacec674b90585/front.jpg","medium":"/storage/files/styles/medium/books/7bbacec674b90585/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/7bbacec674b90585/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/7bbacec674b90585/back.jpg","large":"/storage/files/styles/large/books/7bbacec674b90585/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/7bbacec674b90585/back.jpg","medium":"/storage/files/styles/medium/books/7bbacec674b90585/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/7bbacec674b90585/back.jpg"},"file":null,"print_book":"0","isbn":"9879644682261","lang":"null","cover_type":"null","dimension":"null","year":"1389","nobat_chap":"1","description":"در حیطه مشاغل و کسب&zwnj;وکارهای مختلف، یکی از مهم&zwnj;ترین عوامل نحوه تعامل در کسب&zwnj;وکارها است. نمونه&zwnj;هایی از این تعاملات، را می&zwnj;توان فضای رقابتی میان مدیران و مسیولان حوزه کاری دانست....","pages_count":"224","keywords":null,"token":"7bbacec674b90585","created_at":"2019-08-27 20:07:04","updated_at":"2022-08-10 14:21:30","publisher_id":"167","deleted_at":null,"published_at":"2022-08-10 14:21:30","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":"خرید و کرایه کتاب مدیریت و توسعه سازمانی اثر وندال ال. فرنچ و سیسیل اچ. پل از مای بوکت. آشنایی با شیوه فضاهای حاکم در محیط کسب‌وکار و مدیریت را به مای بوکت بسپارید.","meta_title":"خرید کتاب مدیریت و توسعه سازمانی اثر وندال ال. فرنچ و سیسیل اچ. پل-مای بوکت","stock":"100","authors":[{"id":"1917901","title":"دکتر سید علی اکبر افجۀ","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"سید علی اکبر افجۀ","token":"8ca96b383ed57fe6","created_at":"2019-08-27 20:01:46","updated_at":"2019-08-27 20:01:46","national_code":null,"role":"translator"},{"id":"1917911","title":"سسیل اچ. بل","faq":null,"keywords":null,"description":null,"firstname":"سسیل","lastname":"اچ. بل","token":"eca91779879401a8","created_at":"2019-08-29 21:37:00","updated_at":"2019-08-29 21:37:00","national_code":null,"role":"writer"},{"id":"1917912","title":"وندل ال. فرنچ","faq":null,"keywords":null,"description":null,"firstname":"وندل","lastname":"ال. فرنچ","token":"ae5daa991ac64b24","created_at":"2019-08-29 21:37:04","updated_at":"2019-08-29 21:37:04","national_code":null,"role":"writer"}],"writer_authors":[{"id":"1917911","title":"سسیل اچ. بل","faq":null,"keywords":null,"description":null,"firstname":"سسیل","lastname":"اچ. بل","token":"eca91779879401a8","created_at":"2019-08-29 21:37:00","updated_at":"2019-08-29 21:37:00","national_code":null,"role":"writer"},{"id":"1917912","title":"وندل ال. فرنچ","faq":null,"keywords":null,"description":null,"firstname":"وندل","lastname":"ال. فرنچ","token":"ae5daa991ac64b24","created_at":"2019-08-29 21:37:04","updated_at":"2019-08-29 21:37:04","national_code":null,"role":"writer"}],"translator_authors":[{"id":"1917901","title":"دکتر سید علی اکبر افجۀ","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"سید علی اکبر افجۀ","token":"8ca96b383ed57fe6","created_at":"2019-08-27 20:01:46","updated_at":"2019-08-27 20:01:46","national_code":null,"role":"translator"}],"views":0,"e_book":{"id":"784239","file":"5d654e21997ec4.13951497.pdf","book_id":"3795555","toc":"[{\"page\":14,\"title\":\"\\u0641\\u0635\\u0644 1: \\u0645\\u062b\\u0627\\u0644 \\u0647\\u0627\\u06cc\\u06cc \\u067e\\u06cc\\u0631\\u0627\\u0645\\u0648\\u0646 \\u062a\\u0644\\u0627\\u0634\\u0647\\u0627\\u06cc \\u0627\\u0646\\u062c\\u0627\\u0645 \\u0634\\u062f\\u0647 \\u0628\\u0631\\u0627\\u06cc \\u062a\\u0648\\u0633\\u0639\\u0647 \\u0633\\u0627\\u0632\\u0645\\u0627\\u0646\\u06cc\"},{\"page\":80,\"title\":\"\\u0641\\u0635\\u0644 2: \\u062a\\u0639\\u0631\\u06cc\\u0641 \\u062a\\u0648\\u0633\\u0639\\u0647 \\u0633\\u0627\\u0632\\u0645\\u0627\\u0646\\u06cc\"},{\"page\":90,\"title\":\"\\u0641\\u0635\\u0644 3: \\u062a\\u0627\\u0631\\u06cc\\u062e\\u0686\\u0647 \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u0648 \\u062a\\u0648\\u0633\\u0639\\u0647 \\u0633\\u0627\\u0632\\u0645\\u0627\\u0646\\u06cc\"},{\"page\":132,\"title\":\"\\u0641\\u0635\\u0644 4: \\u0627\\u0631\\u0632\\u0634 \\u0647\\u0627 \\u0648 \\u0641\\u0631\\u0636\\u06cc\\u0627\\u062a \\u0627\\u0635\\u0648\\u0644\\u06cc\"},{\"page\":148,\"title\":\"\\u0641\\u0635\\u0644 5: \\u0645\\u0648\\u0636\\u0648\\u0639\\u0627\\u062a \\u0645\\u0631\\u0628\\u0648\\u0637 \\u0628\\u0647 \\u0633\\u06cc\\u0633\\u062a\\u0645\"},{\"page\":162,\"title\":\"\\u0641\\u0635\\u0644 6: \\u0637\\u0628\\u06cc\\u0639\\u062a \\u062a\\u0648\\u0633\\u0639\\u0647 \\u0633\\u0627\\u0632\\u0645\\u0627\\u0646\\u06cc\"},{\"page\":196,\"title\":\"\\u0641\\u0635\\u0644 7: \\u0645\\u0634\\u062e\\u0635\\u0627\\u062a \\u0648 \\u0628\\u0646\\u06cc\\u0627\\u0646\\u200c\\u0647\\u0627\\u06cc OD\"}]","created_at":"2019-08-27 20:07:05","updated_at":"2022-08-10 14:21:31","process_started_at":"2019-08-27 20:18:05","process_done_at":"2019-08-27 20:23:58","process_failed_at":null,"pages_count":"224","version":"6.15.2","dir":"rtl","password":"3cb6e9373c372dcf1dc86ca25bf5236fa34af5a0dca13390ab761e51731ac99f6955f64171ee5b5aad69231f0826b0caf083640f639cdc3c432d5d580dc22095","encrypted_data":null,"state":"converting","pages_count_fa":"۲۲۴"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"1621","title":"ارتباطات مدیریت","faq":null,"keywords":null,"description":null,"token":"2182171ee6fdea15","type":"","books_count":"8","created_at":"2017-10-07 11:24:09","updated_at":"2022-08-10 14:21:31","study_fields":[{"id":"340","title":"مدیریت کسب و کار گرایش استراتژی","degree_id":"10","token":"76ee93a060dd6234","books_count":"92","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"343","title":"مدیریت کسب و کار گرایش بازاریابی","degree_id":"10","token":"5ba4bfceed7f605b","books_count":"108","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"346","title":"مدیریت کسب و کار گرایش رفتار سازمانی و منابع انسانی","degree_id":"10","token":"2e078bcc186e0952","books_count":"73","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"349","title":"مدیریت کسب و کار گرایش سیستم های اطلاعاتی و فناوری اطلاعات","degree_id":"10","token":"f71d9a87bde852d0","books_count":"76","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"352","title":"مدیریت کسب و کار گرایش عملیات و زنجیره تامین","degree_id":"10","token":"a960dd618f873e7e","books_count":"77","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"355","title":"مدیریت کسب و کار گرایش فناوری","degree_id":"10","token":"1fbbe5af2715d838","books_count":"71","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"358","title":"مدیریت کسب و کار گرایش مالی","degree_id":"10","token":"693b8b52e398f59b","books_count":"76","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"2749","title":"اصول سازمان و مدیریت","faq":null,"keywords":null,"description":null,"token":"8bd9239aedf61ed7","type":"","books_count":"5","created_at":"2017-10-07 11:24:20","updated_at":"2022-08-10 14:21:31","study_fields":[{"id":"778","title":"علوم اقتصادی گرایش اقتصاد نظری","degree_id":"10","token":"1b7ba03fa3e9f738","books_count":"30","created_at":"2017-10-07 11:22:52","updated_at":"2022-09-11 12:42:52","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"14920","title":"توسعه سازمانی","faq":null,"keywords":null,"description":null,"token":"dff15a9c1dcf7795","type":"","books_count":"4","created_at":"2017-10-07 11:28:57","updated_at":"2022-08-10 14:21:31","study_fields":[{"id":"346","title":"مدیریت کسب و کار گرایش رفتار سازمانی و منابع انسانی","degree_id":"10","token":"2e078bcc186e0952","books_count":"73","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"15142","title":"تئوریهای سازمانی مدیریت","faq":null,"keywords":null,"description":null,"token":"8212b01e1848155f","type":"","books_count":"2","created_at":"2017-10-07 11:29:04","updated_at":"2022-08-10 14:21:31","study_fields":[{"id":"1063","title":"مدیریت آموزشی","degree_id":"10","token":"6dc233c960a9c575","books_count":"10","created_at":"2017-10-07 11:22:54","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۲۵‌,‌۰۰۰","titleLink":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D9%88-%D8%AA%D9%88%D8%B3%D8%B9%D9%87-%D8%B3%D8%A7%D8%B2%D9%85%D8%A7%D9%86%DB%8C","urlify":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D9%88-%D8%AA%D9%88%D8%B3%D8%B9%D9%87-%D8%B3%D8%A7%D8%B2%D9%85%D8%A7%D9%86%DB%8C","pages_count_fa":"۲۲۴","previews":null,"score":0},{"id":"3795605","title":"پیکره عمومی دانش مدیریت فرآیندهای کسب و کار BPMCBOK","price":"108000","ebook_price":"۵۴‌,‌۰۰۰","rent_3_price":"۲۷‌,‌۰۰۰","rent_6_price":"۳۲‌,‌۴۰۰","rent_12_price":"-۱","print_price":"۱۰۸‌,‌۰۰۰","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/5912119ac0036453/front.jpg","large":"/storage/files/styles/large/books/5912119ac0036453/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/5912119ac0036453/front.jpg","medium":"/storage/files/styles/medium/books/5912119ac0036453/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/5912119ac0036453/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/5912119ac0036453/back.jpg","large":"/storage/files/styles/large/books/5912119ac0036453/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/5912119ac0036453/back.jpg","medium":"/storage/files/styles/medium/books/5912119ac0036453/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/5912119ac0036453/back.jpg"},"file":null,"print_book":"0","isbn":"9789644683312","lang":"null","cover_type":"null","dimension":"null","year":"1396","nobat_chap":"3","description":"وجود کسب و کار و حضور مشتریان همواره دو سوی یک فرایند تبادل کالا و خدمات می باشد. به جرات می توان گفت در هیچ یک از زمان های گذشته به اندازه عصر فعلی به رضایت مندی مشتری توجه نگردیده و نگاه فرایندی و م...","pages_count":"336","keywords":null,"token":"5912119ac0036453","created_at":"2019-10-03 14:49:28","updated_at":"2022-03-08 14:49:50","publisher_id":"167","deleted_at":null,"published_at":"2019-10-07 11:00:54","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":null,"meta_title":null,"stock":"100","authors":[{"id":"1918005","title":"دکتر مهدی فتح اله","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"مهدی فتح اله","token":"b4d072358bdf778b","created_at":"2019-10-03 14:42:49","updated_at":"2019-10-03 14:42:49","national_code":null,"role":"writer"},{"id":"1918006","title":"مهندس بهرام ناجدی","faq":null,"keywords":null,"description":null,"firstname":"مهندس","lastname":"بهرام ناجدی","token":"4ab8f53af53bfe71","created_at":"2019-10-03 14:42:55","updated_at":"2019-10-03 14:42:55","national_code":null,"role":"writer"}],"writer_authors":[{"id":"1918005","title":"دکتر مهدی فتح اله","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"مهدی فتح اله","token":"b4d072358bdf778b","created_at":"2019-10-03 14:42:49","updated_at":"2019-10-03 14:42:49","national_code":null,"role":"writer"},{"id":"1918006","title":"مهندس بهرام ناجدی","faq":null,"keywords":null,"description":null,"firstname":"مهندس","lastname":"بهرام ناجدی","token":"4ab8f53af53bfe71","created_at":"2019-10-03 14:42:55","updated_at":"2019-10-03 14:42:55","national_code":null,"role":"writer"}],"translator_authors":[],"views":0,"e_book":{"id":"784289","file":"5d95d9416c1714.61317097.pdf","book_id":"3795605","toc":"[{\"page\":14,\"title\":\"\\u067e\\u06cc\\u0634\\u06af\\u0641\\u062a\\u0627\\u0631\"},{\"page\":16,\"title\":\"\\u0645\\u0642\\u062f\\u0645\\u0647\"},{\"page\":18,\"title\":\"\\u0641\\u0635\\u0644 \\u06f1: \\u0645\\u0642\\u062f\\u0645\\u0647\"},{\"page\":26,\"title\":\"\\u0641\\u0635\\u0644 \\u06f2: \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u0641\\u0631\\u0622\\u06cc\\u0646\\u062f\\u0647\\u0627\\u06cc \\u06a9\\u0633\\u0628 \\u0648 \\u06a9\\u0627\\u0631\"},{\"page\":46,\"title\":\"\\u0641\\u0635\\u0644 \\u06f3: \\u0645\\u062f\\u0644 \\u0633\\u0627\\u0632\\u06cc \\u0641\\u0631\\u0622\\u06cc\\u0646\\u062f\"},{\"page\":74,\"title\":\"\\u0641\\u0635\\u0644 \\u06f4: \\u062a\\u062c\\u0632\\u06cc\\u0647 \\u0648 \\u062a\\u062d\\u0644\\u06cc\\u0644 \\u0641\\u0631\\u0622\\u06cc\\u0646\\u062f\"},{\"page\":114,\"title\":\"\\u0641\\u0635\\u0644 \\u06f5: \\u0637\\u0631\\u0627\\u062d\\u06cc \\u0641\\u0631\\u0622\\u06cc\\u0646\\u062f\"},{\"page\":138,\"title\":\"\\u0641\\u0635\\u0644 \\u06f6: \\u0627\\u0646\\u062f\\u0627\\u0632\\u0647 \\u06af\\u06cc\\u0631\\u06cc \\u0639\\u0645\\u0644\\u06a9\\u0631\\u062f (\\u06a9\\u0627\\u0631\\u0627\\u06cc\\u06cc) \\u0641\\u0631\\u0622\\u06cc\\u0646\\u062f\"},{\"page\":158,\"title\":\"\\u0641\\u0635\\u0644 \\u06f7: \\u062a\\u062d\\u0648\\u0644 \\u0641\\u0631\\u0622\\u06cc\\u0646\\u062f\"},{\"page\":190,\"title\":\"\\u0641\\u0635\\u0644 \\u06f8: \\u0633\\u0627\\u0632\\u0645\\u0627\\u0646 \\u0641\\u0631\\u0622\\u06cc\\u0646\\u062f\"},{\"page\":210,\"title\":\"\\u0641\\u0635\\u0644 \\u06f9: \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u0641\\u0631\\u0622\\u06cc\\u0646\\u062f\\u0647\\u0627\\u06cc \\u0628\\u0646\\u06af\\u0627\\u0647\"},{\"page\":234,\"title\":\"\\u0641\\u0635\\u0644 \\u06f1\\u06f0: \\u0641\\u0646\\u0627\\u0648\\u0631\\u06cc \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u0641\\u0631\\u0622\\u06cc\\u0646\\u062f\\u0647\\u0627\\u06cc \\u06a9\\u0627\\u0631\\u06cc\"},{\"page\":262,\"title\":\"\\u0641\\u0635\\u0644 \\u06f1\\u06f1: \\u0628\\u0644\\u0648\\u063a \\u0641\\u0631\\u0622\\u06cc\\u0646\\u062f\\u0647\\u0627\\u06cc \\u06a9\\u0633\\u0628 \\u0648 \\u06a9\\u0627\\u0631\"},{\"page\":280,\"title\":\"\\u0641\\u0635\\u0644 \\u06f1\\u06f2: \\u06cc\\u06a9\\u067e\\u0627\\u0631\\u0686\\u06af\\u06cc \\u0641\\u0631\\u0622\\u06cc\\u0646\\u062f\\u0647\\u0627\\u06cc \\u06a9\\u0633\\u0628 \\u0648 \\u06a9\\u0627\\u0631\"},{\"page\":318,\"title\":\"\\u0636\\u0645\\u0627\\u0626\\u0645\"},{\"page\":326,\"title\":\"\\u0648\\u0627\\u0698\\u06af\\u0627\\u0646 \\u06a9\\u0644\\u06cc\\u062f\\u06cc\"}]","created_at":"2019-10-03 14:49:29","updated_at":"2022-03-08 14:49:52","process_started_at":"2019-10-03 14:49:30","process_done_at":"2019-10-03 15:00:50","process_failed_at":null,"pages_count":"336","version":"6.15.2","dir":"rtl","password":"ccd9d7258bf4561cfd4bf0092cca1d035c6810fb3b08f8f7736d0a05b04f6099e62ef844cef543eb2518188beec1e34648d9d025710e573a06d1fc1b18b12ff7","encrypted_data":null,"state":"converting","pages_count_fa":"۳۳۶"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"35260","title":"مدیریت فرآیندهای کسب و کار","faq":null,"keywords":null,"description":null,"token":"3abf5b6c09c27f5c","type":"","books_count":"3","created_at":"2017-10-07 11:52:32","updated_at":"2021-12-04 14:35:55","study_fields":[{"id":"349","title":"مدیریت کسب و کار گرایش سیستم های اطلاعاتی و فناوری اطلاعات","degree_id":"10","token":"f71d9a87bde852d0","books_count":"76","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"37321","title":"مهندسی مجدد فرآیندهای کسب و کار","faq":null,"keywords":null,"description":null,"token":"3cbcd2726e3e57bb","type":"","books_count":"2","created_at":"2017-10-07 11:56:52","updated_at":"2021-12-04 14:35:56","study_fields":[{"id":"526","title":"مدیریت صنعتی گرایش مدیریت کیفیت و بهره وری","degree_id":"10","token":"630fed3af6f0c8fc","books_count":"10","created_at":"2017-10-07 11:22:51","updated_at":"2022-09-03 12:47:35","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"529","title":"مدیریت صنعتی گرایش مدیریت پروژه","degree_id":"10","token":"71b6d3738263be00","books_count":"14","created_at":"2017-10-07 11:22:51","updated_at":"2021-12-04 14:35:56","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۱۰۸‌,‌۰۰۰","titleLink":"%D9%BE%DB%8C%DA%A9%D8%B1%D9%87-%D8%B9%D9%85%D9%88%D9%85%DB%8C-%D8%AF%D8%A7%D9%86%D8%B4-%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D9%81%D8%B1%D8%A2%DB%8C%D9%86%D8%AF%D9%87%D8%A7%DB%8C-%DA%A9%D8%B3%D8%A8-%D9%88-%DA%A9%D8%A7%D8%B1-BPMCBOK","urlify":"%D9%BE%DB%8C%DA%A9%D8%B1%D9%87-%D8%B9%D9%85%D9%88%D9%85%DB%8C-%D8%AF%D8%A7%D9%86%D8%B4-%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D9%81%D8%B1%D8%A2%DB%8C%D9%86%D8%AF%D9%87%D8%A7%DB%8C-%DA%A9%D8%B3%D8%A8-%D9%88-%DA%A9%D8%A7%D8%B1-BPMCBOK","pages_count_fa":"۳۳۶","previews":null,"score":0},{"id":"3798349","title":"راهبری شرکتی و اخلاق کسب و کار","price":"176000","ebook_price":"۸۸‌,‌۰۰۰","rent_3_price":"۴۴‌,‌۰۰۰","rent_6_price":"۵۲‌,‌۸۰۰","rent_12_price":"-۱","print_price":"۱۷۶‌,‌۰۰۰","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/39be94014ba32863/front.jpg","large":"/storage/files/styles/large/books/39be94014ba32863/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/39be94014ba32863/front.jpg","medium":"/storage/files/styles/medium/books/39be94014ba32863/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/39be94014ba32863/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/39be94014ba32863/back.jpg","large":"/storage/files/styles/large/books/39be94014ba32863/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/39be94014ba32863/back.jpg","medium":"/storage/files/styles/medium/books/39be94014ba32863/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/39be94014ba32863/back.jpg"},"file":null,"print_book":"0","isbn":"9789644684616","lang":"null","cover_type":"null","dimension":"null","year":"1401","nobat_chap":"3","description":"رشد روزافزون شرکتها و جدایی ناگزیر مالکیت از مدیریت، مشکلات نمایندگی را به دنبال داشته است. در چنین شرایطی، راهکارها و ابزارهایی که بتوان از طریق آنها تضاد منافع به وجود آمده میان مالکان و مدیران را ب...","pages_count":"358","keywords":null,"token":"39be94014ba32863","created_at":"2022-01-02 13:09:23","updated_at":"2022-10-02 11:48:49","publisher_id":"167","deleted_at":null,"published_at":"2022-10-02 11:48:14","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"iran","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":null,"meta_title":null,"stock":"100","authors":[{"id":"1917967","title":"ذبیح الله رضایی","faq":null,"keywords":null,"description":null,"firstname":"ذبیح","lastname":"الله رضایی","token":"ad3fbd360936230a","created_at":"2019-10-01 14:02:46","updated_at":"2019-10-01 14:02:46","national_code":null,"role":"writer"},{"id":"1917968","title":"بیتا مشایخی","faq":null,"keywords":null,"description":null,"firstname":"بیتا","lastname":"مشایخی","token":"f91465428baca2f1","created_at":"2019-10-01 14:02:52","updated_at":"2019-10-01 14:02:52","national_code":null,"role":"writer"}],"writer_authors":[{"id":"1917967","title":"ذبیح الله رضایی","faq":null,"keywords":null,"description":null,"firstname":"ذبیح","lastname":"الله رضایی","token":"ad3fbd360936230a","created_at":"2019-10-01 14:02:46","updated_at":"2019-10-01 14:02:46","national_code":null,"role":"writer"},{"id":"1917968","title":"بیتا مشایخی","faq":null,"keywords":null,"description":null,"firstname":"بیتا","lastname":"مشایخی","token":"f91465428baca2f1","created_at":"2019-10-01 14:02:52","updated_at":"2019-10-01 14:02:52","national_code":null,"role":"writer"}],"translator_authors":[],"views":0,"e_book":{"id":"786924","file":"61d172cbacc899.29479478.pdf","book_id":"3798349","toc":null,"created_at":"2022-01-02 13:09:24","updated_at":"2022-10-02 11:48:49","process_started_at":"2022-01-02 13:09:25","process_done_at":"2022-01-02 13:09:36","process_failed_at":null,"pages_count":"358","version":"ocr.1.2.2","dir":"rtl","password":"fbdbee7a7acf7ca3cd1f6bb970f14d222b83ca578800f168753de25036f5925bf986ad7ef6fbde169cf803260b223c6e58616f3218f742e7d8e1c85d4b64abb2","encrypted_data":null,"state":"converting","pages_count_fa":"۳۵۸"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"1153","title":"اخلاق کسب و احکام کار","faq":null,"keywords":null,"description":null,"token":"8ca5429db0bdc69e","type":"","books_count":"1","created_at":"2017-10-07 11:24:05","updated_at":"2022-10-02 11:48:32","study_fields":[{"id":"487","title":"مدیریت بازرگانی گرایش کار آفرینی","degree_id":"10","token":"7fe73bb130555730","books_count":"19","created_at":"2017-10-07 11:22:50","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"490","title":"مدیریت بازرگانی گرایش بازاریابی","degree_id":"10","token":"50666d27006593c1","books_count":"22","created_at":"2017-10-07 11:22:50","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"493","title":"مدیریت دولتی گرایش توسعه منابع انسانی","degree_id":"10","token":"ae3e8fde003e1102","books_count":"9","created_at":"2017-10-07 11:22:51","updated_at":"2022-05-13 21:57:51","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"496","title":"مدیریت دولتی گرایش بودجه و مالیه عمومی","degree_id":"10","token":"ec4bf465a416a817","books_count":"16","created_at":"2017-10-07 11:22:51","updated_at":"2022-08-12 21:08:18","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"499","title":"مدیریت دولتی گرایش خط مشی گذاری عمومی","degree_id":"10","token":"1ae925039dae79c4","books_count":"9","created_at":"2017-10-07 11:22:51","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"502","title":"مدیریت دولتی گرایش مدیریت پیشرفت و توسعه شهری و روستایی","degree_id":"10","token":"af0b3225b66cb7cb","books_count":"17","created_at":"2017-10-07 11:22:51","updated_at":"2022-08-12 21:08:18","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"505","title":"مدیریت دولتی گرایش مدیریت تحول","degree_id":"10","token":"4fb4479fa8b65ed5","books_count":"9","created_at":"2017-10-07 11:22:51","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"508","title":"مدیریت دولتی گرایش مدیریت رفتار سازمانی","degree_id":"10","token":"4c31852986b959b5","books_count":"10","created_at":"2017-10-07 11:22:51","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"511","title":"مدیریت دولتی گرایش طراحی سازمان های دولتی","degree_id":"10","token":"21eb60a53cfecc72","books_count":"9","created_at":"2017-10-07 11:22:51","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"514","title":"مدیریت صنعتی گرایش تحقیق در عملیات","degree_id":"10","token":"450780bd6e5cb683","books_count":"8","created_at":"2017-10-07 11:22:51","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۱۷۶‌,‌۰۰۰","titleLink":"%D8%B1%D8%A7%D9%87%D8%A8%D8%B1%DB%8C-%D8%B4%D8%B1%DA%A9%D8%AA%DB%8C-%D9%88-%D8%A7%D8%AE%D9%84%D8%A7%D9%82-%DA%A9%D8%B3%D8%A8-%D9%88-%DA%A9%D8%A7%D8%B1","urlify":"%D8%B1%D8%A7%D9%87%D8%A8%D8%B1%DB%8C-%D8%B4%D8%B1%DA%A9%D8%AA%DB%8C-%D9%88-%D8%A7%D8%AE%D9%84%D8%A7%D9%82-%DA%A9%D8%B3%D8%A8-%D9%88-%DA%A9%D8%A7%D8%B1","pages_count_fa":"۳۵۸","previews":null,"score":0},{"id":"3795556","title":"مدیریت سرمایه های فکری","price":"30000","ebook_price":"۱۵‌,‌۰۰۰","rent_3_price":"۷‌,‌۵۰۰","rent_6_price":"۱۰‌,‌۵۰۰","rent_12_price":"-۱","print_price":"۳۰‌,‌۰۰۰","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/885ac85308620919/front.jpg","large":"/storage/files/styles/large/books/885ac85308620919/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/885ac85308620919/front.jpg","medium":"/storage/files/styles/medium/books/885ac85308620919/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/885ac85308620919/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/885ac85308620919/back.jpg","large":"/storage/files/styles/large/books/885ac85308620919/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/885ac85308620919/back.jpg","medium":"/storage/files/styles/medium/books/885ac85308620919/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/885ac85308620919/back.jpg"},"file":null,"print_book":"0","isbn":"9789644681820","lang":"null","cover_type":"null","dimension":"null","year":"1388","nobat_chap":"1","description":"کتاب حاضر با توجه به نیاز جامعه علمی و دانشگاهی از یک سو و نیاز سازمان های دانش محور عصر جدید سعی نموده است با ارایه یک تصویر جامع و کامل از مفاهیم نظری مرتبط با سرمایه های فکری،باب جدیدی را در متون ع...","pages_count":"209","keywords":"null","token":"885ac85308620919","created_at":"2019-08-27 20:23:04","updated_at":"2019-08-29 21:58:37","publisher_id":"167","deleted_at":null,"published_at":"2019-08-29 21:57:55","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":null,"meta_title":null,"stock":"100","authors":[{"id":"1917909","title":"دکتر عباسعلی حاج کریمی","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"عباسعلی حاج کریمی","token":"efdb1dd4065a943c","created_at":"2019-08-29 21:36:04","updated_at":"2019-08-29 21:36:04","national_code":null,"role":"writer"},{"id":"1917910","title":"عطیه بطحایی","faq":null,"keywords":null,"description":null,"firstname":"عطیه","lastname":"بطحایی","token":"751e0b50ec480d87","created_at":"2019-08-29 21:36:10","updated_at":"2019-08-29 21:36:10","national_code":null,"role":"writer"}],"writer_authors":[{"id":"1917909","title":"دکتر عباسعلی حاج کریمی","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"عباسعلی حاج کریمی","token":"efdb1dd4065a943c","created_at":"2019-08-29 21:36:04","updated_at":"2019-08-29 21:36:04","national_code":null,"role":"writer"},{"id":"1917910","title":"عطیه بطحایی","faq":null,"keywords":null,"description":null,"firstname":"عطیه","lastname":"بطحایی","token":"751e0b50ec480d87","created_at":"2019-08-29 21:36:10","updated_at":"2019-08-29 21:36:10","national_code":null,"role":"writer"}],"translator_authors":[],"views":0,"e_book":{"id":"784240","file":"5d6551e0df8921.68894296.pdf","book_id":"3795556","toc":"[{\"page\":8,\"title\":\"\\u067e\\u06cc\\u0634\\u06af\\u0641\\u062a\\u0627\\u0631\"},{\"page\":18,\"title\":\"\\u0641\\u0635\\u0644 1: \\u0645\\u0641\\u0647\\u0648\\u0645 \\u062f\\u0627\\u0646\\u0634 \\u0648 \\u0633\\u0631\\u0645\\u0627\\u06cc\\u0647\\u200c\\u0647\\u0627\\u06cc \\u0641\\u06a9\\u0631\\u06cc\"},{\"page\":40,\"title\":\"\\u0641\\u0635\\u0644 2: \\u0627\\u0631\\u0632\\u0634 \\u0648 \\u062c\\u0627\\u06cc\\u06af\\u0627\\u0647 \\u0633\\u0631\\u0645\\u0627\\u06cc\\u0647\\u200c\\u0647\\u0627\\u06cc \\u0641\\u06a9\\u0631\\u06cc\"},{\"page\":60,\"title\":\"\\u0641\\u0635\\u0644 3: \\u0633\\u0631\\u0645\\u0627\\u06cc\\u0647\\u200c\\u0647\\u0627\\u06cc \\u0641\\u06a9\\u0631\\u06cc: \\u0645\\u062f\\u0644\\u200c\\u0647\\u0627\\u060c \\u062f\\u06cc\\u062f\\u06af\\u0627\\u0647\\u200c\\u0647\\u0627 \\u0648 \\u0627\\u062c\\u0632\\u0627\"},{\"page\":96,\"title\":\"\\u0641\\u0635\\u0644 4: \\u0633\\u0631\\u0645\\u0627\\u06cc\\u0647\\u200c\\u0647\\u0627\\u06cc \\u0641\\u06a9\\u0631\\u06cc \\u0648 \\u0627\\u0631\\u0632\\u0634\\u200c\\u0622\\u0641\\u0631\\u06cc\\u0646\\u06cc \\u062f\\u0631 \\u0633\\u0627\\u0632\\u0645\\u0627\\u0646\"},{\"page\":128,\"title\":\"\\u0641\\u0635\\u0644 5: \\u06af\\u0632\\u0627\\u0631\\u0634\\u200c\\u062f\\u0647\\u06cc \\u0648 \\u0627\\u0638\\u0647\\u0627\\u0631\\u0646\\u0627\\u0645\\u0647 \\u0633\\u0631\\u0645\\u0627\\u06cc\\u0647\\u200c\\u0647\\u0627\\u06cc \\u0641\\u06a9\\u0631\\u06cc\"},{\"page\":168,\"title\":\"\\u0641\\u0635\\u0644 6: \\u06a9\\u0627\\u0631\\u0628\\u0631\\u062f\\u0647\\u0627\"}]","created_at":"2019-08-27 20:23:04","updated_at":"2019-08-29 21:58:39","process_started_at":"2019-08-27 20:23:58","process_done_at":"2019-08-27 20:29:13","process_failed_at":null,"pages_count":"209","version":"6.15.2","dir":"rtl","password":"a49ff8684a8e6be74ca37699e8685529b8e6387dab13db55997fe9cbc112fefd1fa54cffc558bb4b9d4ca06f5f1e18be2af0c3969863c392a8f6d67286fd23c2","encrypted_data":null,"state":"converting","pages_count_fa":"۲۰۹"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"19441","title":"رفتار سازمانی","faq":null,"keywords":null,"description":null,"token":"24deaf12b6b282b8","type":"","books_count":"2","created_at":"2017-10-07 11:32:33","updated_at":"2019-08-29 21:57:55","study_fields":[{"id":"724","title":"آموزش و بهسازی منابع انسانی","degree_id":"10","token":"452332f096ce8d39","books_count":"13","created_at":"2017-10-07 11:22:52","updated_at":"2021-12-23 17:36:15","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"32824","title":"مبانی رفتار سازمانی","faq":null,"keywords":null,"description":null,"token":"b60dc444a94be032","type":"","books_count":"3","created_at":"2017-10-07 11:47:25","updated_at":"2022-09-26 14:36:23","study_fields":[{"id":"739","title":"امور بانکی","degree_id":"4","token":"2ab7938caf288fa8","books_count":"14","created_at":"2017-10-07 11:22:52","updated_at":"2022-08-09 15:22:18","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"34606","title":"مديريت رفتار سازماني","faq":null,"keywords":null,"description":null,"token":"8d20004859717242","type":"","books_count":"1","created_at":"2017-10-07 11:50:27","updated_at":"2019-08-29 21:57:55","study_fields":[{"id":"1135","title":"مدیریت کسب و کارهای کوچک","degree_id":"7","token":"2532efdcce295055","books_count":"3","created_at":"2017-10-07 11:22:55","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"35104","title":"مدیریت رفتار سازمانی پیشرفته","faq":null,"keywords":null,"description":null,"token":"be0efb020d4470df","type":"","books_count":"1","created_at":"2017-10-07 11:52:00","updated_at":"2019-08-29 21:57:55","study_fields":[{"id":"67","title":"کارآفرینی گرایش توسعه","degree_id":"10","token":"855917d48fd6a863","books_count":"15","created_at":"2017-10-07 11:22:48","updated_at":"2021-12-04 14:35:56","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"748","title":"مدیریت تکنولوژی گرایش انتقال تکنولوژی","degree_id":"10","token":"53c17069d093e7a5","books_count":"8","created_at":"2017-10-07 11:22:52","updated_at":"2021-12-23 17:20:01","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"751","title":"مدیریت تکنولوژی گرایش نواوری تکنولوژی","degree_id":"10","token":"92a056c29a7bf0b6","books_count":"6","created_at":"2017-10-07 11:22:52","updated_at":"2021-12-23 17:20:01","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"814","title":"مدیریت منابع انسانی گرایش عملکرد و بهره برداری منابع انسانی","degree_id":"10","token":"5ff0693c5996931a","books_count":"18","created_at":"2017-10-07 11:22:53","updated_at":"2022-01-09 16:22:25","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"919","title":"مدیریت فناوری اطلاعات گرایش مدیریت دانش","degree_id":"10","token":"a0b7fc9edb64ad19","books_count":"8","created_at":"2017-10-07 11:22:53","updated_at":"2022-03-05 14:22:33","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"937","title":"کارآفرینی گرایش کسب و کار جدید","degree_id":"10","token":"b50e542ed69f700c","books_count":"18","created_at":"2017-10-07 11:22:53","updated_at":"2021-12-23 18:12:32","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1423","title":"مدیریت بازرگانی گرایش بازرگانی بین المللی","degree_id":"10","token":"f44a62a59238f2f6","books_count":"13","created_at":"2017-10-07 11:22:58","updated_at":"2021-12-23 18:52:58","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1729","title":"مدیریت منابع انسانی گرایش مدیریت منابع انسانی اسلامی","degree_id":"10","token":"d5200eb4038e5808","books_count":"10","created_at":"2017-10-07 11:23:03","updated_at":"2021-12-23 17:36:15","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1810","title":"مدیریت فنّاوری اطلاعات گرایش کسب وکارالکترونیک","degree_id":"10","token":"6147f8d458c179b0","books_count":"15","created_at":"2017-10-07 11:23:06","updated_at":"2022-06-10 22:05:15","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1816","title":"کارآفرینی گرایش بین الملل","degree_id":"10","token":"4c34768f32b65f8c","books_count":"10","created_at":"2017-10-07 11:23:06","updated_at":"2021-12-04 14:35:56","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1822","title":"مدیریت فناوری اطلاعات گرایش سیستم های اطلاعاتی پیشرفته","degree_id":"10","token":"4540ae41c4c23546","books_count":"9","created_at":"2017-10-07 11:23:06","updated_at":"2022-01-01 18:48:19","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1825","title":"مدیریت فناوری اطلاعات گرایش مدیریت منابع اطلاعاتی","degree_id":"10","token":"ab40d875913d084b","books_count":"11","created_at":"2017-10-07 11:23:06","updated_at":"2022-01-01 17:17:38","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۳۰‌,‌۰۰۰","titleLink":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%B3%D8%B1%D9%85%D8%A7%DB%8C%D9%87-%D9%87%D8%A7%DB%8C-%D9%81%DA%A9%D8%B1%DB%8C","urlify":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%B3%D8%B1%D9%85%D8%A7%DB%8C%D9%87-%D9%87%D8%A7%DB%8C-%D9%81%DA%A9%D8%B1%DB%8C","pages_count_fa":"۲۰۹","previews":null,"score":0},{"id":"3795602","title":"بهبود و توسعه سازمان‌های پژوهشی","price":"115000","ebook_price":"۵۷‌,‌۵۰۰","rent_3_price":"۲۸‌,‌۷۵۰","rent_6_price":"۳۴‌,‌۵۰۰","rent_12_price":"-۱","print_price":"۱۱۵‌,‌۰۰۰","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/87d10ad550f71477/front.jpg","large":"/storage/files/styles/large/books/87d10ad550f71477/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/87d10ad550f71477/front.jpg","medium":"/storage/files/styles/medium/books/87d10ad550f71477/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/87d10ad550f71477/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/87d10ad550f71477/back.jpg","large":"/storage/files/styles/large/books/87d10ad550f71477/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/87d10ad550f71477/back.jpg","medium":"/storage/files/styles/medium/books/87d10ad550f71477/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/87d10ad550f71477/back.jpg"},"file":null,"print_book":"0","isbn":"9789644685989","lang":"null","cover_type":"null","dimension":"null","year":"1396","nobat_chap":"1","description":"کتاب حاضر تلاشی به‌سوی مدیریت دانش کاربردی با انتقال تجربیات پیشین و ارایه آخرین یافته‌های موجود در زمینه بهبود و توسعه سازمان‌های پژوهشی می‌باشد. با توجه به وضعیت سازمان‌های پژوهشی، نحوه ارایه مطالب ...","pages_count":"124","keywords":null,"token":"87d10ad550f71477","created_at":"2019-10-01 18:26:38","updated_at":"2022-04-20 12:43:59","publisher_id":"167","deleted_at":null,"published_at":"2019-10-07 10:58:39","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":null,"meta_title":null,"stock":"100","authors":[{"id":"1917999","title":"حسن صراف جوشقانی","faq":null,"keywords":null,"description":null,"firstname":"حسن","lastname":"صراف جوشقانی","token":"1487f5017d2ff3d7","created_at":"2019-10-01 18:22:53","updated_at":"2019-10-01 18:22:53","national_code":null,"role":"writer"},{"id":"1918000","title":"حمیدرضا قربانزاده کریمی","faq":null,"keywords":null,"description":null,"firstname":"حمیدرضا","lastname":"قربانزاده کریمی","token":"949cfd50dba2f481","created_at":"2019-10-01 18:22:57","updated_at":"2019-10-01 18:22:57","national_code":null,"role":"writer"}],"writer_authors":[{"id":"1917999","title":"حسن صراف جوشقانی","faq":null,"keywords":null,"description":null,"firstname":"حسن","lastname":"صراف جوشقانی","token":"1487f5017d2ff3d7","created_at":"2019-10-01 18:22:53","updated_at":"2019-10-01 18:22:53","national_code":null,"role":"writer"},{"id":"1918000","title":"حمیدرضا قربانزاده کریمی","faq":null,"keywords":null,"description":null,"firstname":"حمیدرضا","lastname":"قربانزاده کریمی","token":"949cfd50dba2f481","created_at":"2019-10-01 18:22:57","updated_at":"2019-10-01 18:22:57","national_code":null,"role":"writer"}],"translator_authors":[],"views":0,"e_book":{"id":"784286","file":"5d936926dcd841.40817884.pdf","book_id":"3795602","toc":"[{\"page\":10,\"title\":\"\\u0641\\u0635\\u0644 1: \\u06a9\\u0644\\u06cc\\u0627\\u062a \\u0648 \\u0645\\u0628\\u0627\\u0646\\u06cc \\u0646\\u0638\\u0631\\u06cc\"},{\"page\":64,\"title\":\"\\u0641\\u0635\\u0644 2: \\u0628\\u0647\\u0628\\u0648\\u062f \\u0648 \\u0628\\u0627\\u0632\\u0645\\u0647\\u0646\\u062f\\u0633\\u06cc \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u067e\\u0632\\u0648\\u0647\\u0634\\u06cc\"},{\"page\":92,\"title\":\"\\u0641\\u0635\\u0644 3: \\u0628\\u0647\\u0628\\u0648\\u062f \\u0648 \\u0637\\u0631\\u0627\\u062d\\u06cc \\u0633\\u0627\\u062e\\u062a\\u0627\\u0631\\u0647\\u0627\\u06cc \\u067e\\u0698\\u0648\\u0647\\u0634\\u06cc\"},{\"page\":203,\"title\":\"\\u0641\\u0635\\u0644 4: \\u0628\\u0647\\u0628\\u0648\\u062f \\u0641\\u0631\\u0622\\u06cc\\u0646\\u062f\\u0647\\u0627 \\u062f\\u0631 \\u0633\\u0627\\u0632\\u0645\\u0627\\u0646\\u200c\\u0647\\u0627\\u06cc \\u067e\\u0698\\u0648\\u0647\\u0634\\u06cc\"},{\"page\":237,\"title\":\"\\u0641\\u0635\\u0644 5: \\u0628\\u0647\\u0628\\u0648\\u062f \\u0648 \\u0637\\u0631\\u0627\\u062d\\u06cc \\u0633\\u06cc\\u0633\\u062a\\u0645\\u200c\\u0647\\u0627\\u06cc \\u067e\\u0631\\u062f\\u0627\\u062e\\u062a \\u062f\\u0631 \\u0633\\u0627\\u0632\\u0645\\u0627\\u0646\\u200c\\u0647\\u0627\\u06cc \\u067e\\u0698\\u0648\\u0647\\u0634\\u06cc\"},{\"page\":278,\"title\":\"\\u0641\\u0635\\u0644 6: \\u0628\\u0647\\u0628\\u0648\\u062f \\u0627\\u0631\\u0632\\u06cc\\u0627\\u0628\\u06cc \\u0648 \\u0627\\u062b\\u0631\\u0628\\u062e\\u0634\\u06cc \\u0633\\u0627\\u0632\\u0645\\u0627\\u0646\\u200c\\u0647\\u0627\\u06cc \\u067e\\u0698\\u0648\\u0647\\u0634\\u06cc\"}]","created_at":"2019-10-01 18:26:39","updated_at":"2022-04-20 12:44:03","process_started_at":"2019-10-01 18:47:44","process_done_at":"2019-10-01 18:59:24","process_failed_at":null,"pages_count":"351","version":"6.15.2","dir":"rtl","password":"ffe87d37ce7214f9c484136bf5c2e716d6ae69d92afe83055595e65c26aa92f8b0105cbc79d348ae3a1703cdc18b2b733f9ae9b8cd66d14723cedd268aee0a2a","encrypted_data":null,"state":"converting","pages_count_fa":"۱۲۴"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"14920","title":"توسعه سازمانی","faq":null,"keywords":null,"description":null,"token":"dff15a9c1dcf7795","type":"","books_count":"4","created_at":"2017-10-07 11:28:57","updated_at":"2022-08-10 14:21:31","study_fields":[{"id":"346","title":"مدیریت کسب و کار گرایش رفتار سازمانی و منابع انسانی","degree_id":"10","token":"2e078bcc186e0952","books_count":"73","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۱۱۵‌,‌۰۰۰","titleLink":"%D8%A8%D9%87%D8%A8%D9%88%D8%AF-%D9%88-%D8%AA%D9%88%D8%B3%D8%B9%D9%87-%D8%B3%D8%A7%D8%B2%D9%85%D8%A7%D9%86-%D9%87%D8%A7%DB%8C-%D9%BE%DA%98%D9%88%D9%87%D8%B4%DB%8C","urlify":"%D8%A8%D9%87%D8%A8%D9%88%D8%AF-%D9%88-%D8%AA%D9%88%D8%B3%D8%B9%D9%87-%D8%B3%D8%A7%D8%B2%D9%85%D8%A7%D9%86-%D9%87%D8%A7%DB%8C-%D9%BE%DA%98%D9%88%D9%87%D8%B4%DB%8C","pages_count_fa":"۱۲۴","previews":null,"score":0},{"id":"3795514","title":"20عنصر بازاریابی؛ راهنمایی کامل برای استراتژی بازاریابی","price":"34000","ebook_price":"۱۷‌,‌۰۰۰","rent_3_price":"۸‌,‌۵۰۰","rent_6_price":"۱۱‌,‌۹۰۰","rent_12_price":"-۱","print_price":"۳۴‌,‌۰۰۰","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/1091824b43847a8c/front.jpg","large":"/storage/files/styles/large/books/1091824b43847a8c/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/1091824b43847a8c/front.jpg","medium":"/storage/files/styles/medium/books/1091824b43847a8c/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/1091824b43847a8c/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/1091824b43847a8c/back.jpg","large":"/storage/files/styles/large/books/1091824b43847a8c/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/1091824b43847a8c/back.jpg","medium":"/storage/files/styles/medium/books/1091824b43847a8c/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/1091824b43847a8c/back.jpg"},"file":null,"print_book":"0","isbn":"9789644684500","lang":"null","cover_type":"null","dimension":"null","year":"1393","nobat_chap":"1","description":"کتاب 20 عنصر بازاریابی نوشته دیوید پیرسون، مجموعه&zwnj;ای از راهنمایی&zwnj;هایی است که به&zwnj;طور دقیق و جامع استراتژی&zwnj;های بازار را به خواننده معرفی می&zwnj;کند و روش استفاده صحیح از آن&zwnj;ها ...","pages_count":"346","keywords":null,"token":"1091824b43847a8c","created_at":"2019-08-09 14:20:12","updated_at":"2022-08-24 14:52:18","publisher_id":"167","deleted_at":null,"published_at":"2019-08-17 19:17:51","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"iran","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":"کتاب 20 عنصر بازاریابی نوشته دیوید پیرسون و تمامی کتاب‌های برتر با مضامین بازاریابی و مارکتینگ را از مای بوکت تهیه کنید.","meta_title":"خرید کتاب 20 عنصر بازاریابی اثر دیوید پیرسون و ترجمه احمد روستا و پرویز علیلو-مای بوکت","stock":"100","authors":[{"id":"1917829","title":"دیوید پیرسون","faq":null,"keywords":null,"description":null,"firstname":"دیوید","lastname":"پیرسون","token":"a0e264daff20171a","created_at":"2019-08-09 14:18:27","updated_at":"2019-08-09 14:18:27","national_code":null,"role":"writer"},{"id":"1917830","title":"دکتر احمد روستا","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"احمد روستا","token":"c19c5356f77b9884","created_at":"2019-08-09 14:18:35","updated_at":"2019-08-09 14:18:35","national_code":null,"role":"translator"},{"id":"1917831","title":"پرویز علیلو","faq":null,"keywords":null,"description":null,"firstname":"پرویز","lastname":"علیلو","token":"896f556b3733afcf","created_at":"2019-08-09 14:18:43","updated_at":"2019-08-09 14:18:43","national_code":null,"role":"translator"}],"writer_authors":[{"id":"1917829","title":"دیوید پیرسون","faq":null,"keywords":null,"description":null,"firstname":"دیوید","lastname":"پیرسون","token":"a0e264daff20171a","created_at":"2019-08-09 14:18:27","updated_at":"2019-08-09 14:18:27","national_code":null,"role":"writer"}],"translator_authors":[{"id":"1917830","title":"دکتر احمد روستا","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"احمد روستا","token":"c19c5356f77b9884","created_at":"2019-08-09 14:18:35","updated_at":"2019-08-09 14:18:35","national_code":null,"role":"translator"},{"id":"1917831","title":"پرویز علیلو","faq":null,"keywords":null,"description":null,"firstname":"پرویز","lastname":"علیلو","token":"896f556b3733afcf","created_at":"2019-08-09 14:18:43","updated_at":"2019-08-09 14:18:43","national_code":null,"role":"translator"}],"views":0,"e_book":{"id":"784198","file":"5d4d41d59c0118.98368509.pdf","book_id":"3795514","toc":"[{\"page\":38,\"title\":\"\\u0645\\u062d\\u0635\\u0648\\u0644\"},{\"page\":52,\"title\":\"\\u0642\\u06cc\\u0645\\u062a\"},{\"page\":66,\"title\":\"\\u0645\\u06a9\\u0627\\u0646\"},{\"page\":84,\"title\":\"\\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\"},{\"page\":100,\"title\":\"\\u0628\\u0633\\u062a\\u0647 \\u0628\\u0646\\u062f\\u06cc\"},{\"page\":128,\"title\":\"\\u0628\\u0631\\u0646\\u0627\\u0645\\u0647 \\u0631\\u06cc\\u0632\\u06cc\"},{\"page\":148,\"title\":\"\\u062a\\u0634\\u0648\\u06cc\\u0642\"},{\"page\":162,\"title\":\"\\u0631\\u0648\\u0627\\u0628\\u0637 \\u0639\\u0645\\u0648\\u0645\\u06cc\"},{\"page\":176,\"title\":\"\\u062c\\u0627\\u0630\\u0628\\u0647 \\u0648 \\u062f\\u0627\\u0641\\u0639\\u0647\"},{\"page\":190,\"title\":\"\\u062c\\u0627\\u06cc\\u06af\\u0627\\u0647 \\u0633\\u0627\\u0632\\u06cc\"},{\"page\":210,\"title\":\"\\u0633\\u0648\\u062f\"},{\"page\":228,\"title\":\"\\u0628\\u0647\\u0631\\u0647\\u200c\\u0648\\u0631\\u06cc\"},{\"page\":240,\"title\":\"\\u0634\\u0631\\u0627\\u06a9\\u062a\"},{\"page\":256,\"title\":\"\\u0642\\u062f\\u0631\\u062a\"},{\"page\":270,\"title\":\"\\u0627\\u062f\\u0631\\u0627\\u06a9\"},{\"page\":282,\"title\":\"\\u0631\\u0641\\u062a\\u0627\\u0631\\u0647\\u0627\"},{\"page\":294,\"title\":\"\\u0645\\u062b\\u0628\\u062a \\u0628\\u0648\\u062f\\u0646\"},{\"page\":308,\"title\":\"\\u062d\\u0631\\u0641\\u0647 \\u06af\\u0631\\u0627\\u06cc\\u06cc\"},{\"page\":322,\"title\":\"\\u0627\\u0634\\u062a\\u06cc\\u0627\\u0642\"},{\"page\":332,\"title\":\"\\u0634\\u062e\\u0635\\u06cc\\u062a\"},{\"page\":340,\"title\":\"\\u0646\\u062a\\u06cc\\u062c\\u0647 \\u06af\\u06cc\\u0631\\u06cc\"}]","created_at":"2019-08-09 14:20:14","updated_at":"2022-08-24 14:52:18","process_started_at":"2019-08-09 14:20:16","process_done_at":"2019-08-09 14:28:04","process_failed_at":null,"pages_count":"346","version":"6.15.2","dir":"rtl","password":"a60679fa4de5ed969267318d541d0a2626ae96b549e5941b95a768ed719885cc386556e1f4f50f67d14a8088bfc5995bd2b0d79dfab20e3ca590765d2cd52ce2","encrypted_data":null,"state":"converting","pages_count_fa":"۳۴۶"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"1570","title":"ارتباطات بازاریابی","faq":null,"keywords":null,"description":null,"token":"069cdccc2d9e3acf","type":"","books_count":"23","created_at":"2017-10-07 11:24:09","updated_at":"2019-10-07 10:52:04","study_fields":[{"id":"343","title":"مدیریت کسب و کار گرایش بازاریابی","degree_id":"10","token":"5ba4bfceed7f605b","books_count":"108","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"2047","title":"استراتژی بازاریابی","faq":null,"keywords":null,"description":null,"token":"c3353ca5579bced9","type":"","books_count":"18","created_at":"2017-10-07 11:24:13","updated_at":"2022-02-08 21:56:24","study_fields":[{"id":"340","title":"مدیریت کسب و کار گرایش استراتژی","degree_id":"10","token":"76ee93a060dd6234","books_count":"92","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"343","title":"مدیریت کسب و کار گرایش بازاریابی","degree_id":"10","token":"5ba4bfceed7f605b","books_count":"108","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"3061","title":"اصول مدیریت و بازاریابی خدمات","faq":null,"keywords":null,"description":null,"token":"cd1f42fdc6661c04","type":"","books_count":"16","created_at":"2017-10-07 11:24:24","updated_at":"2019-10-07 10:51:20","study_fields":[{"id":"781","title":"مدیریت جهانگردی گرایش بازاریابی جهانگردی","degree_id":"10","token":"3de77bf1d87cd893","books_count":"24","created_at":"2017-10-07 11:22:52","updated_at":"2021-12-23 17:06:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"784","title":"مدیریت جهانگردی گرایش برنامه ریزی توسعه","degree_id":"10","token":"353f0a13c7cf8962","books_count":"25","created_at":"2017-10-07 11:22:52","updated_at":"2021-12-23 17:06:40","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"8281","title":"بازاریابی","faq":null,"keywords":null,"description":null,"token":"0e80114c94bec48e","type":"","books_count":"11","created_at":"2017-10-07 11:25:49","updated_at":"2019-10-07 10:51:20","study_fields":[{"id":"1021","title":"مهندسی مکانیزاسیون کشاورزی","degree_id":"7","token":"51c25b495975de77","books_count":"94","created_at":"2017-10-07 11:22:54","updated_at":"2022-09-13 10:39:02","study_groups":[{"id":"7","title":"علوم تجربی","token":"c037eef8703f5ba1","books_count":"704","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-24 16:26:28"}]}]},{"id":"8284","title":"بازاریابی","faq":null,"keywords":null,"description":null,"token":"00a4d3fc7dfa579a","type":"","books_count":"10","created_at":"2017-10-07 11:25:49","updated_at":"2019-10-07 10:51:20","study_fields":[{"id":"31","title":"مهندسی مکانیزاسیون کشاورزی","degree_id":"7","token":"c54516051b31997b","books_count":"60","created_at":"2017-10-07 11:22:48","updated_at":"2022-08-10 14:01:54","study_groups":[{"id":"10","title":"فنی و مهندسی","token":"cd075d6bdb3fbd29","books_count":"411","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-23 15:05:30"}]}]},{"id":"8344","title":"بازاریابی و علمیات بازار","faq":null,"keywords":null,"description":null,"token":"138f110111acce16","type":"","books_count":"3","created_at":"2017-10-07 11:25:51","updated_at":"2019-10-07 10:51:20","study_fields":[{"id":"1123","title":"مدیریت مالی","degree_id":"7","token":"48e92764cdc6c2bc","books_count":"41","created_at":"2017-10-07 11:22:55","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۳۴‌,‌۰۰۰","titleLink":"20%D8%B9%D9%86%D8%B5%D8%B1-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C%D8%9B-%D8%B1%D8%A7%D9%87%D9%86%D9%85%D8%A7%DB%8C%DB%8C-%DA%A9%D8%A7%D9%85%D9%84-%D8%A8%D8%B1%D8%A7%DB%8C-%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C","urlify":"20%D8%B9%D9%86%D8%B5%D8%B1-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C%D8%9B-%D8%B1%D8%A7%D9%87%D9%86%D9%85%D8%A7%DB%8C%DB%8C-%DA%A9%D8%A7%D9%85%D9%84-%D8%A8%D8%B1%D8%A7%DB%8C-%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C","pages_count_fa":"۳۴۶","previews":null,"score":0},{"id":"3795632","title":"مدیریت خرید : راهنمای خرید خارجی و سیستم‌های خرید «پیشرفته و عملیاتی»","price":"129000","ebook_price":"۶۴‌,‌۵۰۰","rent_3_price":"۳۲‌,‌۲۵۰","rent_6_price":"۳۸‌,‌۷۰۰","rent_12_price":"-۱","print_price":"۱۲۹‌,‌۰۰۰","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/1e98d39b88f723cb/front.jpg","large":"/storage/files/styles/large/books/1e98d39b88f723cb/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/1e98d39b88f723cb/front.jpg","medium":"/storage/files/styles/medium/books/1e98d39b88f723cb/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/1e98d39b88f723cb/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/1e98d39b88f723cb/back.jpg","large":"/storage/files/styles/large/books/1e98d39b88f723cb/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/1e98d39b88f723cb/back.jpg","medium":"/storage/files/styles/medium/books/1e98d39b88f723cb/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/1e98d39b88f723cb/back.jpg"},"file":null,"print_book":"0","isbn":"9789644682803","lang":"null","cover_type":"null","dimension":"null","year":"1390","nobat_chap":"7","description":"در دنیای امروز، اهمیت &laquo;خرید خارجی&raquo; بر هیچ&zwnj;کس پوشیده نیست. اغلب کشورهای جهان، به&zwnj;دلیل توزیع عوامل تولید در مناطق مختلف، با یکدیگر روابط تجاری دارند. برقراری این روابط نیاز به آشنا...","pages_count":"341","keywords":"null","token":"1e98d39b88f723cb","created_at":"2019-10-09 12:57:19","updated_at":"2022-10-31 14:51:15","publisher_id":"167","deleted_at":null,"published_at":"2019-10-09 16:37:00","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"iran","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":null,"meta_title":null,"stock":"100","authors":[{"id":"1918041","title":"ایرج زینال‌زاده","faq":null,"keywords":null,"description":null,"firstname":"ایرج","lastname":"زینال‌زاده","token":"03aaba7947cb3625","created_at":"2019-10-09 12:11:30","updated_at":"2019-10-09 12:11:30","national_code":null,"role":"writer"}],"writer_authors":[{"id":"1918041","title":"ایرج زینال‌زاده","faq":null,"keywords":null,"description":null,"firstname":"ایرج","lastname":"زینال‌زاده","token":"03aaba7947cb3625","created_at":"2019-10-09 12:11:30","updated_at":"2019-10-09 12:11:30","national_code":null,"role":"writer"}],"translator_authors":[],"views":0,"e_book":{"id":"784316","file":"5d9da7f7e19963.95453639.pdf","book_id":"3795632","toc":"[{\"page\":16,\"title\":\"\\u0641\\u0635\\u0644 \\u0627\\u0648\\u0644: \\u0633\\u06cc\\u0633\\u062a\\u0645 \\u0647\\u0627\\u064a \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u062e\\u0631\\u06cc\\u062f \\u0648 \\u0645\\u0646\\u0627\\u0628\\u0639 \\u062a\\u0647\\u06cc\\u0647 \\u06a9\\u0627\\u0644\\u0627\"},{\"page\":80,\"title\":\"\\u0641\\u0635\\u0644 \\u062f\\u0648\\u0645: \\u0645\\u0628\\u0627\\u0646\\u06cc \\u062e\\u0631\\u06cc\\u062f \\u06a9\\u0627\\u0644\\u0627 \\u0648 \\u0636\\u0648\\u0627\\u0628\\u0637 \\u0641\\u0646\\u06cc \\u0648\\u0627\\u0631\\u062f\\u0627\\u062a\"},{\"page\":102,\"title\":\"\\u0641\\u0635\\u0644 \\u0633\\u0648\\u0645: \\u0633\\u06cc\\u0633\\u062a\\u0645 \\u0647\\u0627\\u064a \\u0648\\u0631\\u0648\\u062f \\u0648 \\u062e\\u0631\\u06cc\\u062f \\u06a9\\u0627\\u0644\\u0627\"},{\"page\":152,\"title\":\"\\u0641\\u0635\\u0644 \\u0686\\u0647\\u0627\\u0631\\u0645: \\u0645\\u0630\\u0627\\u06a9\\u0631\\u0647 \\u0648 \\u0642\\u0631\\u0627\\u0631\\u062f\\u0627\\u062f\"},{\"page\":192,\"title\":\"\\u0641\\u0635\\u0644 \\u067e\\u0646\\u062c\\u0645: \\u0627\\u06cc\\u0646\\u06a9\\u0648\\u062a\\u0631\\u0645\\u0632 \\u0648 \\u0628\\u06cc\\u0645\\u0647\"},{\"page\":234,\"title\":\"\\u0641\\u0635\\u0644 \\u0634\\u0634\\u0645: \\u0633\\u06cc\\u0633\\u062a\\u0645 \\u0647\\u0627\\u064a \\u067e\\u0631\\u062f\\u0627\\u062e\\u062a \\u062f\\u0631 \\u062e\\u0631\\u06cc\\u062f \\u062e\\u0627\\u0631\\u062c\\u06cc\"},{\"page\":280,\"title\":\"\\u0641\\u0635\\u0644 \\u0647\\u0641\\u062a\\u0645: \\u062d\\u0645\\u0644 \\u0648 \\u0646\\u0642\\u0644\"},{\"page\":304,\"title\":\"\\u0641\\u0635\\u0644 \\u0647\\u0634\\u062a\\u0645: \\u062a\\u0631\\u062e\\u06cc\\u0635 \\u06a9\\u0627\\u0644\\u0627\"},{\"page\":340,\"title\":\"\\u0645\\u0646\\u0627\\u0628\\u0639 \\u0648 \\u0645\\u0631\\u0627\\u062c\\u0639\"}]","created_at":"2019-10-09 12:57:20","updated_at":"2022-10-31 14:51:15","process_started_at":"2019-10-09 13:02:17","process_done_at":"2019-10-09 13:10:24","process_failed_at":null,"pages_count":"341","version":"6.15.2","dir":"rtl","password":"cbee43d3cd9c5010013550573a3cf9325f08bf116598e84088e97d0eb5afbbd0fc6f8da3b42af1cf60f0f5ce86b0072fb73f1af35708146656c6fba45bfbbb56","encrypted_data":null,"state":"converting","pages_count_fa":"۳۴۱"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"24592","title":"سیستم‌های خرید انبارداری و توزیع","faq":null,"keywords":null,"description":null,"token":"2b976db458e78d42","type":"","books_count":"1","created_at":"2017-10-07 11:37:59","updated_at":"2019-10-09 16:37:00","study_fields":[{"id":"1144","title":"مدیریت صنعتی","degree_id":"7","token":"1aa143b9102f4586","books_count":"25","created_at":"2017-10-07 11:22:55","updated_at":"2022-09-03 12:47:35","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"24595","title":"سیستم‌های خرید و انبار و توزیع","faq":null,"keywords":null,"description":null,"token":"93e9b13c8f58705f","type":"","books_count":"1","created_at":"2017-10-07 11:38:00","updated_at":"2019-10-09 16:37:00","study_fields":[{"id":"1081","title":"مدیریت امور گمرکی","degree_id":"7","token":"156a795abab2b960","books_count":"40","created_at":"2017-10-07 11:22:54","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"24598","title":"سیستم‌های خرید، انبارداری و توزیع","faq":null,"keywords":null,"description":null,"token":"1134d322c4a94f56","type":"","books_count":"1","created_at":"2017-10-07 11:38:00","updated_at":"2019-10-09 16:37:00","study_fields":[{"id":"1939","title":"مدیریت بازرگانی","degree_id":"4","token":"78d7db1aa9dabe1a","books_count":"4","created_at":"2017-10-07 11:23:10","updated_at":"2021-11-30 12:18:29","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"24601","title":"سیستم‌های خرید، انبارداری و توزیع","faq":null,"keywords":null,"description":null,"token":"d58e37973d176311","type":"","books_count":"1","created_at":"2017-10-07 11:38:00","updated_at":"2019-10-09 16:37:00","study_fields":[{"id":"1147","title":"مدیریت بازرگانی","degree_id":"7","token":"ca6aea70281f3353","books_count":"37","created_at":"2017-10-07 11:22:55","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۱۲۹‌,‌۰۰۰","titleLink":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%AE%D8%B1%DB%8C%D8%AF---%D8%B1%D8%A7%D9%87%D9%86%D9%85%D8%A7%DB%8C-%D8%AE%D8%B1%DB%8C%D8%AF-%D8%AE%D8%A7%D8%B1%D8%AC%DB%8C-%D9%88-%D8%B3%DB%8C%D8%B3%D8%AA%D9%85-%D9%87%D8%A7%DB%8C-%D8%AE%D8%B1%DB%8C%D8%AF-%C2%AB%D9%BE%DB%8C%D8%B4%D8%B1%D9%81%D8%AA%D9%87-%D9%88-%D8%B9%D9%85%D9%84%DB%8C%D8%A7%D8%AA%DB%8C%C2%BB","urlify":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%AE%D8%B1%DB%8C%D8%AF---%D8%B1%D8%A7%D9%87%D9%86%D9%85%D8%A7%DB%8C-%D8%AE%D8%B1%DB%8C%D8%AF-%D8%AE%D8%A7%D8%B1%D8%AC%DB%8C-%D9%88-%D8%B3%DB%8C%D8%B3%D8%AA%D9%85-%D9%87%D8%A7%DB%8C-%D8%AE%D8%B1%DB%8C%D8%AF-%C2%AB%D9%BE%DB%8C%D8%B4%D8%B1%D9%81%D8%AA%D9%87-%D9%88-%D8%B9%D9%85%D9%84%DB%8C%D8%A7%D8%AA%DB%8C%C2%BB","pages_count_fa":"۳۴۱","previews":null,"score":0},{"id":"3795515","title":"64روش برای کاهش هزینه و افزایش ارزش","price":"20000","ebook_price":"۱۰‌,‌۰۰۰","rent_3_price":"۵‌,‌۰۰۰","rent_6_price":"۷‌,‌۰۰۰","rent_12_price":"-۱","print_price":"-۱","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/fa4ffdd127446304/front.jpg","large":"/storage/files/styles/large/books/fa4ffdd127446304/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/fa4ffdd127446304/front.jpg","medium":"/storage/files/styles/medium/books/fa4ffdd127446304/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/fa4ffdd127446304/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/fa4ffdd127446304/back.jpg","large":"/storage/files/styles/large/books/fa4ffdd127446304/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/fa4ffdd127446304/back.jpg","medium":"/storage/files/styles/medium/books/fa4ffdd127446304/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/fa4ffdd127446304/back.jpg"},"file":null,"print_book":"0","isbn":"9789644694097","lang":"null","cover_type":"null","dimension":"null","year":"1392","nobat_chap":"1","description":"با توجه به اهمیت موضوع کاهش هزینه ها و منافع زیادی که اتخاذ راهبردهای صحیح به هنگام تامین مواد اولیه می تواند برای صنایع تولیدی کشور داشته باشد؛ آشنایی هرچه بیشتر تولید کنندگان کشورمان با این موضوع می...","pages_count":"212","keywords":null,"token":"fa4ffdd127446304","created_at":"2019-08-09 14:22:12","updated_at":"2022-03-06 11:24:09","publisher_id":"167","deleted_at":null,"published_at":"2019-08-17 19:19:22","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":null,"meta_title":null,"stock":"0","authors":[{"id":"1917832","title":"کریستیان شول","faq":null,"keywords":null,"description":null,"firstname":"کریستیان","lastname":"شول","token":"7dd03a0d8081b8cc","created_at":"2019-08-09 14:20:21","updated_at":"2019-08-09 14:20:21","national_code":null,"role":"writer"},{"id":"1917833","title":"رابرت کروموزر","faq":null,"keywords":null,"description":null,"firstname":"رابرت","lastname":"کروموزر","token":"58fdee4d9eaa60a1","created_at":"2019-08-09 14:20:26","updated_at":"2019-08-09 14:20:26","national_code":null,"role":"writer"},{"id":"1917834","title":"مایکل استروهمر","faq":null,"keywords":null,"description":null,"firstname":"مایکل","lastname":"استروهمر","token":"761809d29ed2647a","created_at":"2019-08-09 14:20:35","updated_at":"2019-08-09 14:20:35","national_code":null,"role":"writer"},{"id":"1917835","title":"رامون رومروپرز","faq":null,"keywords":null,"description":null,"firstname":"رامون","lastname":"رومروپرز","token":"cad188606ca8e51d","created_at":"2019-08-09 14:20:42","updated_at":"2019-08-09 14:20:42","national_code":null,"role":"writer"},{"id":"1917836","title":"آلنک تریپلات","faq":null,"keywords":null,"description":null,"firstname":"آلنک","lastname":"تریپلات","token":"a898325e0d6aad82","created_at":"2019-08-09 14:20:47","updated_at":"2019-08-09 14:20:47","national_code":null,"role":"writer"},{"id":"1917837","title":"مجتبی سلیمانی سه دهی","faq":null,"keywords":null,"description":null,"firstname":"مجتبی","lastname":"سلیمانی سه دهی","token":"c866385ba804f42d","created_at":"2019-08-09 14:20:55","updated_at":"2019-08-09 14:20:55","national_code":null,"role":"translator"},{"id":"1917838","title":"محمد ریاضی ارسی","faq":null,"keywords":null,"description":null,"firstname":"محمد","lastname":"ریاضی ارسی","token":"4105fbdbb9e8b078","created_at":"2019-08-09 14:21:00","updated_at":"2019-08-09 14:21:00","national_code":null,"role":"translator"}],"writer_authors":[{"id":"1917832","title":"کریستیان شول","faq":null,"keywords":null,"description":null,"firstname":"کریستیان","lastname":"شول","token":"7dd03a0d8081b8cc","created_at":"2019-08-09 14:20:21","updated_at":"2019-08-09 14:20:21","national_code":null,"role":"writer"},{"id":"1917833","title":"رابرت کروموزر","faq":null,"keywords":null,"description":null,"firstname":"رابرت","lastname":"کروموزر","token":"58fdee4d9eaa60a1","created_at":"2019-08-09 14:20:26","updated_at":"2019-08-09 14:20:26","national_code":null,"role":"writer"},{"id":"1917834","title":"مایکل استروهمر","faq":null,"keywords":null,"description":null,"firstname":"مایکل","lastname":"استروهمر","token":"761809d29ed2647a","created_at":"2019-08-09 14:20:35","updated_at":"2019-08-09 14:20:35","national_code":null,"role":"writer"},{"id":"1917835","title":"رامون رومروپرز","faq":null,"keywords":null,"description":null,"firstname":"رامون","lastname":"رومروپرز","token":"cad188606ca8e51d","created_at":"2019-08-09 14:20:42","updated_at":"2019-08-09 14:20:42","national_code":null,"role":"writer"},{"id":"1917836","title":"آلنک تریپلات","faq":null,"keywords":null,"description":null,"firstname":"آلنک","lastname":"تریپلات","token":"a898325e0d6aad82","created_at":"2019-08-09 14:20:47","updated_at":"2019-08-09 14:20:47","national_code":null,"role":"writer"}],"translator_authors":[{"id":"1917837","title":"مجتبی سلیمانی سه دهی","faq":null,"keywords":null,"description":null,"firstname":"مجتبی","lastname":"سلیمانی سه دهی","token":"c866385ba804f42d","created_at":"2019-08-09 14:20:55","updated_at":"2019-08-09 14:20:55","national_code":null,"role":"translator"},{"id":"1917838","title":"محمد ریاضی ارسی","faq":null,"keywords":null,"description":null,"firstname":"محمد","lastname":"ریاضی ارسی","token":"4105fbdbb9e8b078","created_at":"2019-08-09 14:21:00","updated_at":"2019-08-09 14:21:00","national_code":null,"role":"translator"}],"views":0,"e_book":{"id":"784199","file":"5d4d424d8d66e0.46280080.pdf","book_id":"3795515","toc":"[{\"page\":10,\"title\":\"\\u0645\\u0642\\u062f\\u0645\\u0647\"},{\"page\":12,\"title\":\"\\u0641\\u0635\\u0644 1: \\u062e\\u0631\\u06cc\\u062f\\u060c \\u0645\\u062e\\u0645\\u0635\\u0647\\u200c\\u0627\\u064a \\u0628\\u0632\\u0631\\u06af\"},{\"page\":22,\"title\":\"\\u0641\\u0635\\u0644 2: \\u0627\\u0632 \\u0686\\u0647\\u0627\\u0631 \\u0631\\u0627\\u0647\\u0628\\u0631\\u062f \\u0627\\u0635\\u0644\\u06cc \\u062a\\u0627 64 \\u0631\\u0648\\u0634\"},{\"page\":48,\"title\":\"\\u0641\\u0635\\u0644 3: \\u0627\\u0633\\u062a\\u0641\\u0627\\u062f\\u0647 \\u0627\\u0632 \\u0635\\u0641\\u062d\\u0647 \\u0634\\u0637\\u0631\\u0646\\u062c \\u062e\\u0631\\u06cc\\u062f \"},{\"page\":68,\"title\":\"\\u0641\\u0635\\u0644 4: \\u062a\\u0634\\u0631\\u06cc\\u062d \\u0635\\u0641\\u062d\\u0647 \\u0634\\u0637\\u0631\\u0646\\u062c \\u062e\\u0631\\u06cc\\u062f\"},{\"page\":210,\"title\":\"\\u0641\\u0635\\u0644 5: \\u06a9\\u0644\\u0627\\u0645 \\u0622\\u062e\\u0631 \"}]","created_at":"2019-08-09 14:22:13","updated_at":"2022-03-06 11:24:11","process_started_at":"2019-08-09 14:28:04","process_done_at":"2019-08-09 14:36:38","process_failed_at":null,"pages_count":"212","version":"6.15.2","dir":"rtl","password":"d8f87b53a100fdc0646525f94d871fa05a17d2df7f7a6b3a4bcae80b0370b82a0a3023d5e9e04089e493f8e096dd0d43408a6180ee9060839aefa09fc01c2332","encrypted_data":null,"state":"converting","pages_count_fa":"۲۱۲"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"9655","title":"بهره وری سازمانی","faq":null,"keywords":null,"description":null,"token":"a890036a569c7eaa","type":"","books_count":"2","created_at":"2017-10-07 11:26:21","updated_at":"2019-08-24 23:41:08","study_fields":[{"id":"1105","title":"مدیریت و بازرگانی دریایی","degree_id":"7","token":"31b01a65aabe8226","books_count":"45","created_at":"2017-10-07 11:22:54","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1885","title":"مدیریت و بازرگانی دریایی گرایش گمرکی","degree_id":"7","token":"6530c1184bba3502","books_count":"9","created_at":"2017-10-07 11:23:08","updated_at":"2021-12-25 11:37:32","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"9664","title":"بهره وری و تجزیه و تحلیل آن در سازمان‌ها","faq":null,"keywords":null,"description":null,"token":"fe7d6b150b4e61f3","type":"","books_count":"2","created_at":"2017-10-07 11:26:21","updated_at":"2019-08-24 23:41:08","study_fields":[{"id":"142","title":"مدیریت صنعتی","degree_id":"4","token":"b2e5323fd9f50e64","books_count":"5","created_at":"2017-10-07 11:22:49","updated_at":"2022-09-03 12:47:35","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"35314","title":"مدیریت کسب و کار و بهره وری","faq":null,"keywords":null,"description":null,"token":"71d31d6d63ad5e05","type":"","books_count":"4","created_at":"2017-10-07 11:52:39","updated_at":"2021-12-04 14:37:05","study_fields":[{"id":"682","title":"روابط عمومی","degree_id":"7","token":"2e57b1dea3014ea7","books_count":"13","created_at":"2017-10-07 11:22:52","updated_at":"2021-12-04 14:37:05","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۲۰‌,‌۰۰۰","titleLink":"64%D8%B1%D9%88%D8%B4-%D8%A8%D8%B1%D8%A7%DB%8C-%DA%A9%D8%A7%D9%87%D8%B4-%D9%87%D8%B2%DB%8C%D9%86%D9%87-%D9%88-%D8%A7%D9%81%D8%B2%D8%A7%DB%8C%D8%B4-%D8%A7%D8%B1%D8%B2%D8%B4","urlify":"64%D8%B1%D9%88%D8%B4-%D8%A8%D8%B1%D8%A7%DB%8C-%DA%A9%D8%A7%D9%87%D8%B4-%D9%87%D8%B2%DB%8C%D9%86%D9%87-%D9%88-%D8%A7%D9%81%D8%B2%D8%A7%DB%8C%D8%B4-%D8%A7%D8%B1%D8%B2%D8%B4","pages_count_fa":"۲۱۲","previews":null,"score":0},{"id":"3795617","title":"ساختار صنعتی ایران در آینه برنامه‌های توسعه‌ای؛ آثار سیاست‌های صنعتی، تجاری و فناوری بر رشته فعالیت‌های صنعتی کشور","price":"103000","ebook_price":"۵۱‌,‌۵۰۰","rent_3_price":"۲۵‌,‌۷۵۰","rent_6_price":"۳۰‌,‌۹۰۰","rent_12_price":"-۱","print_price":"۱۰۳‌,‌۰۰۰","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/9e83707ea3e3ff3d/front.jpg","large":"/storage/files/styles/large/books/9e83707ea3e3ff3d/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/9e83707ea3e3ff3d/front.jpg","medium":"/storage/files/styles/medium/books/9e83707ea3e3ff3d/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/9e83707ea3e3ff3d/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/9e83707ea3e3ff3d/back.jpg","large":"/storage/files/styles/large/books/9e83707ea3e3ff3d/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/9e83707ea3e3ff3d/back.jpg","medium":"/storage/files/styles/medium/books/9e83707ea3e3ff3d/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/9e83707ea3e3ff3d/back.jpg"},"file":null,"print_book":"0","isbn":"9789644686634","lang":"null","cover_type":"null","dimension":"null","year":"1397","nobat_chap":"1","description":"کتاب حاضر که تصویری از برنامه های پنج ساله توسعه پس از انقلاب و تحولات رشته فعالیت های صنعتی کشور در بستر آن را ارایه می کند، حاصل مطالعات انجام شده توسط تعدادی از پژوهشگران موسسه مطالعات و پژوهش های ...","pages_count":"299","keywords":null,"token":"9e83707ea3e3ff3d","created_at":"2019-10-08 17:00:49","updated_at":"2022-08-16 15:25:48","publisher_id":"167","deleted_at":null,"published_at":"2019-10-09 15:52:43","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":"null","meta_title":"null","stock":"100","authors":[{"id":"1918030","title":"دکتر داریوش مبصر","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"داریوش مبصر","token":"5a6cbf720be86951","created_at":"2019-10-08 16:57:28","updated_at":"2019-10-08 16:57:28","national_code":null,"role":"writer"},{"id":"1918031","title":"دکتر افسانه شفیعی","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"افسانه شفیعی","token":"fe4353b435d4cf5c","created_at":"2019-10-08 16:57:34","updated_at":"2019-10-08 16:57:34","national_code":null,"role":"writer"},{"id":"1918032","title":"دکتر الهام اسمعیلی پور ماسوله","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"الهام اسمعیلی پور ماسوله","token":"7a31d266c25a26c6","created_at":"2019-10-08 16:57:40","updated_at":"2019-10-08 16:57:40","national_code":null,"role":"writer"}],"writer_authors":[{"id":"1918030","title":"دکتر داریوش مبصر","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"داریوش مبصر","token":"5a6cbf720be86951","created_at":"2019-10-08 16:57:28","updated_at":"2019-10-08 16:57:28","national_code":null,"role":"writer"},{"id":"1918031","title":"دکتر افسانه شفیعی","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"افسانه شفیعی","token":"fe4353b435d4cf5c","created_at":"2019-10-08 16:57:34","updated_at":"2019-10-08 16:57:34","national_code":null,"role":"writer"},{"id":"1918032","title":"دکتر الهام اسمعیلی پور ماسوله","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"الهام اسمعیلی پور ماسوله","token":"7a31d266c25a26c6","created_at":"2019-10-08 16:57:40","updated_at":"2019-10-08 16:57:40","national_code":null,"role":"writer"}],"translator_authors":[],"views":0,"e_book":{"id":"784301","file":"5d9c8f8a073ce8.94388608.pdf","book_id":"3795617","toc":"[{\"page\":2,\"title\":\"\\u067e\\u06cc\\u0634\\u06af\\u0641\\u062a\\u0627\\u0631\"},{\"page\":14,\"title\":\"\\u0645\\u0642\\u062f\\u0645\\u0647\"},{\"page\":16,\"title\":\"\\u0641\\u0635\\u0644 \\u0627\\u0648\\u0644: \\u062a\\u062d\\u0644\\u06cc\\u0644 \\u0633\\u0627\\u062e\\u062a\\u0627\\u0631 \\u0635\\u0646\\u0639\\u062a\\u06cc \\u06a9\\u0634\\u0648\\u0631 \\u062f\\u0631\\u0628\\u0631\\u0646\\u0627\\u0645\\u0647 \\u0627\\u0648\\u0644 \\u062a\\u0648\\u0633\\u0639\\u0647 \\u0627\\u0642\\u062a\\u0635\\u0627\\u062f\\u06cc\"},{\"page\":38,\"title\":\"\\u0641\\u0635\\u0644 \\u062f\\u0648\\u0645: \\u062a\\u062d\\u0644\\u06cc\\u0644 \\u0633\\u0627\\u062e\\u062a\\u0627\\u0631 \\u0635\\u0646\\u0639\\u062a\\u06cc \\u06a9\\u0634\\u0648\\u0631 \\u062f\\u0631\\u0628\\u0631\\u0646\\u0627\\u0645\\u0647 \\u062f\\u0648\\u0645 \\u062a\\u0648\\u0633\\u0639\\u0647 \\u0627\\u0642\\u062a\\u0635\\u0627\\u062f\\u06cc\"},{\"page\":62,\"title\":\"\\u0641\\u0635\\u0644 \\u0633\\u0648\\u0645: \\u062a\\u062d\\u0644\\u06cc\\u0644 \\u0633\\u0627\\u062e\\u062a\\u0627\\u0631 \\u0635\\u0646\\u0639\\u062a\\u06cc \\u06a9\\u0634\\u0648\\u0631 \\u062f\\u0631\\u0628\\u0631\\u0646\\u0627\\u0645\\u0647 \\u0633\\u0648\\u0645 \\u062a\\u0648\\u0633\\u0639\\u0647 \\u0627\\u0642\\u062a\\u0635\\u0627\\u062f\\u06cc\"},{\"page\":86,\"title\":\"\\u0641\\u0635\\u0644 \\u0686\\u0647\\u0627\\u0631\\u0645: \\u062a\\u062d\\u0644\\u06cc\\u0644 \\u0633\\u0627\\u062e\\u062a\\u0627\\u0631 \\u0635\\u0646\\u0639\\u062a\\u06cc \\u06a9\\u0634\\u0648\\u0631 \\u062f\\u0631\\u0628\\u0631\\u0646\\u0627\\u0645\\u0647 \\u0686\\u0647\\u0627\\u0631\\u0645 \\u062a\\u0648\\u0633\\u0639\\u0647 \\u0627\\u0642\\u062a\\u0635\\u0627\\u062f\\u06cc\"},{\"page\":108,\"title\":\"\\u0641\\u0635\\u0644 \\u067e\\u0646\\u062c\\u0645: \\u062a\\u062d\\u0644\\u06cc\\u0644 \\u0633\\u0627\\u062e\\u062a\\u0627\\u0631 \\u0635\\u0646\\u0639\\u062a\\u06cc \\u06a9\\u0634\\u0648\\u0631 \\u062f\\u0631\\u0628\\u0631\\u0646\\u0627\\u0645\\u0647 \\u067e\\u0646\\u062c\\u0645 \\u062a\\u0648\\u0633\\u0639\\u0647 \\u0627\\u0642\\u062a\\u0635\\u0627\\u062f\\u06cc\"},{\"page\":130,\"title\":\"\\u0641\\u0635\\u0644 \\u0634\\u0634\\u0645: \\u062a\\u062d\\u0644\\u06cc\\u0644 \\u0633\\u0627\\u062e\\u062a\\u0627\\u0631 \\u0635\\u0646\\u0639\\u062a\\u06cc \\u06a9\\u0634\\u0648\\u0631 \\u062f\\u0631\\u0628\\u0631\\u0646\\u0627\\u0645\\u0647 \\u0634\\u0634\\u0645 \\u062a\\u0648\\u0633\\u0639\\u0647 \\u0627\\u0642\\u062a\\u0635\\u0627\\u062f\\u06cc\"},{\"page\":154,\"title\":\"\\u0641\\u0635\\u0644 \\u0647\\u0641\\u062a\\u0645: \\u0627\\u0644\\u06af\\u0648\\u06cc \\u062a\\u062d\\u0648\\u0644\\u0627\\u062a \\u0633\\u0627\\u062e\\u062a\\u0627\\u0631 \\u0635\\u0646\\u0639\\u062a\\u06cc \\u062f\\u0631\\u062c\\u0647\\u0627\\u0646 \\u0648 \\u0622\\u0633\\u06cc\\u0628 \\u0634\\u0646\\u0627\\u0633\\u06cc \\u0631\\u0648\\u0646\\u062f \\u062a\\u062d\\u0648\\u0644\\u0627\\u062a \\u0631\\u0634\\u062a\\u0647 \\u0641\\u0639\\u0627\\u0644\\u06cc\\u062a \\u0647\\u0627\\u06cc \\u0645\\u0647\\u0645 \\u0635\\u0646\\u0639\\u062a\\u06cc \\u06a9\\u0634\\u0648\\u0631\\u062f\\u0631 \\u062f\\u0648 \\u062f\\u0647\\u0647 \\u0627\\u062e\\u06cc\\u0631\"},{\"page\":254,\"title\":\"\\u0641\\u0635\\u0644 \\u0647\\u0634\\u062a\\u0645: \\u0622\\u0633\\u06cc\\u0628 \\u0647\\u0627\\u06cc \\u0633\\u06cc\\u0627\\u0633\\u062a\\u06cc\\u060c \\u062d\\u0644\\u0642\\u0647 \\u0647\\u0627\\u06cc \\u0645\\u0641\\u0642\\u0648\\u062f\\u0647 \\u0648 \\u062e\\u0637\\u0648\\u0637 \\u0631\\u0627\\u0647\\u0628\\u0631\\u062f\\u06cc\"},{\"page\":282,\"title\":\"\\u067e\\u06cc\\u0648\\u0633\\u062a \\u0627\\u0648\\u0644: \\u0645\\u0639\\u0631\\u0641\\u06cc \\u0637\\u0631\\u062d \\u067e\\u0698\\u0648\\u0647\\u0634\\u06cc \\u0628\\u0627 \\u0639\\u0646\\u0648\\u0627\\u0646: \\u0628\\u0631\\u0646\\u0627\\u0645\\u0647 \\u0631\\u0627\\u0647\\u0628\\u0631\\u062f\\u06cc \\u062a\\u0648\\u0633\\u0639\\u0647 \\u0635\\u0646\\u0627\\u06cc\\u0639 \\u0635\\u0627\\u062f\\u0631\\u0627\\u062a\\u06cc \\u0648 \\u0631\\u0642\\u0627\\u0628\\u062a\\u06cc\"},{\"page\":286,\"title\":\"\\u067e\\u06cc\\u0648\\u0633\\u062a \\u062f\\u0648\\u0645: \\u0645\\u0639\\u0631\\u0641\\u06cc \\u0637\\u0631\\u062d \\u067e\\u0698\\u0648\\u0647\\u0634\\u06cc \\u0628\\u0627 \\u0639\\u0646\\u0648\\u0627\\u0646 \\u0633\\u0646\\u062f \\u062a\\u062d\\u0648\\u0644 \\u062a\\u062c\\u0627\\u0631\\u062a \\u062e\\u0627\\u0631\\u062c\\u06cc \\u062c\\u0645\\u0647\\u0648\\u0631\\u06cc \\u0627\\u0633\\u0644\\u0627\\u0645\\u06cc \\u0627\\u06cc\\u0631\\u0627\\u0646\"},{\"page\":290,\"title\":\"\\u0645\\u0646\\u0627\\u0628\\u0639 \\u0648 \\u0645\\u0631\\u0627\\u062c\\u0639\"},{\"page\":294,\"title\":\"\\u0646\\u0645\\u0627\\u06cc\\u0647\"}]","created_at":"2019-10-08 17:00:50","updated_at":"2022-08-16 15:25:48","process_started_at":"2019-10-08 17:00:52","process_done_at":"2019-10-08 17:09:26","process_failed_at":null,"pages_count":"299","version":"6.15.2","dir":"rtl","password":"1d9ea329b8bc59d7d58bea76e8f4984094f7ae0bb566001cac4b33212ea1b9941df0bdea4290b348592cb2dfce4d6f664eef73635a2f6cccb66e41792659ee03","encrypted_data":null,"state":"converting","pages_count_fa":"۲۹۹"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"208","title":" برنامه ریزی یکپارجه توسعه ملی بخشی منطقه ای محلی","faq":null,"keywords":null,"description":null,"token":"2fb9a8bbdf31af0f","type":"","books_count":"8","created_at":"2017-10-07 11:23:59","updated_at":"2022-10-30 12:59:44","study_fields":[{"id":"67","title":"کارآفرینی گرایش توسعه","degree_id":"10","token":"855917d48fd6a863","books_count":"15","created_at":"2017-10-07 11:22:48","updated_at":"2021-12-04 14:35:56","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"14896","title":"توسعه اقتصادی و برنامه ریزی","faq":null,"keywords":null,"description":null,"token":"8c46d1fd4276fc90","type":"","books_count":"3","created_at":"2017-10-07 11:28:55","updated_at":"2022-11-14 14:05:03","study_fields":[{"id":"115","title":"حسابداری","degree_id":"7","token":"243aa5db4f40c2da","books_count":"25","created_at":"2017-10-07 11:22:49","updated_at":"2021-12-23 18:52:58","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"793","title":"مدیریت امور بانکی","degree_id":"7","token":"f93c318a8783a159","books_count":"22","created_at":"2017-10-07 11:22:52","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"985","title":"مدیریت بیمه","degree_id":"7","token":"565f76290406a8fd","books_count":"26","created_at":"2017-10-07 11:22:54","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1081","title":"مدیریت امور گمرکی","degree_id":"7","token":"156a795abab2b960","books_count":"40","created_at":"2017-10-07 11:22:54","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1105","title":"مدیریت و بازرگانی دریایی","degree_id":"7","token":"31b01a65aabe8226","books_count":"45","created_at":"2017-10-07 11:22:54","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1123","title":"مدیریت مالی","degree_id":"7","token":"48e92764cdc6c2bc","books_count":"41","created_at":"2017-10-07 11:22:55","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1147","title":"مدیریت بازرگانی","degree_id":"7","token":"ca6aea70281f3353","books_count":"37","created_at":"2017-10-07 11:22:55","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1150","title":"مدیریت دولتی","degree_id":"7","token":"d0644aa3cb2f7492","books_count":"22","created_at":"2017-10-07 11:22:55","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۱۰۳‌,‌۰۰۰","titleLink":"%D8%B3%D8%A7%D8%AE%D8%AA%D8%A7%D8%B1-%D8%B5%D9%86%D8%B9%D8%AA%DB%8C-%D8%A7%DB%8C%D8%B1%D8%A7%D9%86-%D8%AF%D8%B1-%D8%A2%DB%8C%D9%86%D9%87-%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D9%87-%D9%87%D8%A7%DB%8C-%D8%AA%D9%88%D8%B3%D8%B9%D9%87-%D8%A7%DB%8C%D8%9B-%D8%A2%D8%AB%D8%A7%D8%B1-%D8%B3%DB%8C%D8%A7%D8%B3%D8%AA-%D9%87%D8%A7%DB%8C-%D8%B5%D9%86%D8%B9%D8%AA%DB%8C%D8%8C-%D8%AA%D8%AC%D8%A7%D8%B1%DB%8C-%D9%88-%D9%81%D9%86%D8%A7%D9%88%D8%B1%DB%8C-%D8%A8%D8%B1-%D8%B1%D8%B4%D8%AA%D9%87-%D9%81%D8%B9%D8%A7%D9%84%DB%8C%D8%AA-%D9%87%D8%A7%DB%8C-%D8%B5%D9%86%D8%B9%D8%AA%DB%8C-%DA%A9%D8%B4%D9%88%D8%B1","urlify":"%D8%B3%D8%A7%D8%AE%D8%AA%D8%A7%D8%B1-%D8%B5%D9%86%D8%B9%D8%AA%DB%8C-%D8%A7%DB%8C%D8%B1%D8%A7%D9%86-%D8%AF%D8%B1-%D8%A2%DB%8C%D9%86%D9%87-%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D9%87-%D9%87%D8%A7%DB%8C-%D8%AA%D9%88%D8%B3%D8%B9%D9%87-%D8%A7%DB%8C%D8%9B-%D8%A2%D8%AB%D8%A7%D8%B1-%D8%B3%DB%8C%D8%A7%D8%B3%D8%AA-%D9%87%D8%A7%DB%8C-%D8%B5%D9%86%D8%B9%D8%AA%DB%8C%D8%8C-%D8%AA%D8%AC%D8%A7%D8%B1%DB%8C-%D9%88-%D9%81%D9%86%D8%A7%D9%88%D8%B1%DB%8C-%D8%A8%D8%B1-%D8%B1%D8%B4%D8%AA%D9%87-%D9%81%D8%B9%D8%A7%D9%84%DB%8C%D8%AA-%D9%87%D8%A7%DB%8C-%D8%B5%D9%86%D8%B9%D8%AA%DB%8C-%DA%A9%D8%B4%D9%88%D8%B1","pages_count_fa":"۲۹۹","previews":null,"score":0},{"id":"3795593","title":"رهنمودهای پیشگامان در بازاریابی","price":"35000","ebook_price":"۱۷‌,‌۵۰۰","rent_3_price":"۸‌,‌۷۵۰","rent_6_price":"۱۲‌,‌۲۵۰","rent_12_price":"-۱","print_price":"۳۵‌,‌۰۰۰","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/124138a922338411/front.jpg","large":"/storage/files/styles/large/books/124138a922338411/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/124138a922338411/front.jpg","medium":"/storage/files/styles/medium/books/124138a922338411/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/124138a922338411/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/124138a922338411/back.jpg","large":"/storage/files/styles/large/books/124138a922338411/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/124138a922338411/back.jpg","medium":"/storage/files/styles/medium/books/124138a922338411/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/124138a922338411/back.jpg"},"file":null,"print_book":"0","isbn":"9789644681813","lang":"null","cover_type":"null","dimension":"null","year":"1388","nobat_chap":"1","description":"مدیران شرکت های موفق درست مانند راننده ای که برای جلوگیری از خطرات احتمالی چشم به جاده پیش روی دارند، به آینده خود چشم دوخته اند. همچنان که نتایج عملیات و موقعیت های راهبردی گذشته در آینده پیش روی شرک...","pages_count":"350","keywords":null,"token":"124138a922338411","created_at":"2019-10-01 14:15:40","updated_at":"2019-10-07 10:51:42","publisher_id":"167","deleted_at":null,"published_at":"2019-10-07 10:51:20","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":null,"meta_title":null,"stock":"100","authors":[{"id":"1917969","title":"جوزف اچ. بویت","faq":null,"keywords":null,"description":null,"firstname":"جوزف","lastname":"اچ. بویت","token":"995c943feb5e4452","created_at":"2019-10-01 14:13:47","updated_at":"2019-10-01 14:13:47","national_code":null,"role":"writer"},{"id":"1917971","title":"جیمی ت. بویت","faq":null,"keywords":null,"description":null,"firstname":"جیمی","lastname":"ت. بویت","token":"879c4418a9e52b2e","created_at":"2019-10-01 14:14:01","updated_at":"2019-10-01 14:14:01","national_code":null,"role":"writer"},{"id":"1917972","title":"دکتر منیژه قرچه چه","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"منیژه قرچه چه","token":"079b0e3a1d191790","created_at":"2019-10-01 14:14:08","updated_at":"2019-10-01 14:14:08","national_code":null,"role":"translator"},{"id":"1917973","title":"مهندس محمدرضا کریمی","faq":null,"keywords":null,"description":null,"firstname":"مهندس","lastname":"محمدرضا کریمی","token":"99fdd1069b8f1037","created_at":"2019-10-01 14:14:13","updated_at":"2019-10-01 14:14:13","national_code":null,"role":"translator"}],"writer_authors":[{"id":"1917969","title":"جوزف اچ. بویت","faq":null,"keywords":null,"description":null,"firstname":"جوزف","lastname":"اچ. بویت","token":"995c943feb5e4452","created_at":"2019-10-01 14:13:47","updated_at":"2019-10-01 14:13:47","national_code":null,"role":"writer"},{"id":"1917971","title":"جیمی ت. بویت","faq":null,"keywords":null,"description":null,"firstname":"جیمی","lastname":"ت. بویت","token":"879c4418a9e52b2e","created_at":"2019-10-01 14:14:01","updated_at":"2019-10-01 14:14:01","national_code":null,"role":"writer"}],"translator_authors":[{"id":"1917972","title":"دکتر منیژه قرچه چه","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"منیژه قرچه چه","token":"079b0e3a1d191790","created_at":"2019-10-01 14:14:08","updated_at":"2019-10-01 14:14:08","national_code":null,"role":"translator"},{"id":"1917973","title":"مهندس محمدرضا کریمی","faq":null,"keywords":null,"description":null,"firstname":"مهندس","lastname":"محمدرضا کریمی","token":"99fdd1069b8f1037","created_at":"2019-10-01 14:14:13","updated_at":"2019-10-01 14:14:13","national_code":null,"role":"translator"}],"views":0,"e_book":{"id":"784277","file":"5d932e55041b00.52528624.pdf","book_id":"3795593","toc":"[{\"page\":21,\"title\":\"\\u0641\\u0635\\u0644 1: \\u0622\\u06cc\\u0646\\u062f\\u0647 \\u0628\\u0627\\u0632\\u0627\\u0631\\u06cc\\u0627\\u0628\\u06cc\"},{\"page\":76,\"title\":\"\\u0641\\u0635\\u0644 2: \\u0647\\u0645\\u0647 \\u0622\\u0646\\u0686\\u0647 \\u0628\\u0647 \\u0622\\u0646 \\u0646\\u06cc\\u0627\\u0632 \\u062f\\u0627\\u0631\\u06cc\\u062f \\u06cc\\u06a9 \\u0639\\u0644\\u0627\\u0645\\u062a \\u062a\\u062c\\u0627\\u0631\\u06cc \\u0627\\u0633\\u062a\"},{\"page\":132,\"title\":\"\\u0641\\u0635\\u0644 3: \\u0647\\u0645\\u0647 \\u0622\\u0646\\u0686\\u0647 \\u0628\\u0647 \\u0622\\u0646 \\u0646\\u06cc\\u0627\\u0632 \\u062f\\u0627\\u0631\\u06cc\\u062f \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u0639\\u0644\\u0627\\u0645\\u062a \\u062a\\u062c\\u0627\\u0631\\u06cc \\u0627\\u0633\\u062a\"},{\"page\":162,\"title\":\"\\u0641\\u0635\\u0644 4: \\u0647\\u0645\\u0647 \\u0622\\u0646\\u0686\\u0647 \\u0628\\u0647 \\u0622\\u0646 \\u0646\\u06cc\\u0627\\u0632 \\u062f\\u0627\\u0631\\u06cc\\u062f \\u0627\\u0631\\u062a\\u0628\\u0627\\u0637 \\u0628\\u0627 \\u0645\\u0634\\u062a\\u0631\\u06cc \\u0627\\u0633\\u062a\"},{\"page\":228,\"title\":\"\\u0641\\u0635\\u0644 5: \\u0647\\u0645\\u0647 \\u0622\\u0646\\u0686\\u0647 \\u0628\\u0647 \\u0622\\u0646 \\u0646\\u06cc\\u0627\\u0632 \\u062f\\u0627\\u0631\\u06cc\\u062f \\u0627\\u0631\\u0632\\u0634 \\u0648\\u06cc\\u0698\\u0647 \\u0645\\u0634\\u062a\\u0631\\u06cc \\u0627\\u0633\\u062a\"},{\"page\":288,\"title\":\"\\u0641\\u0635\\u0644 6: \\u0647\\u0645\\u0647 \\u0622\\u0646\\u0686\\u0647 \\u0628\\u0647 \\u0622\\u0646 \\u0646\\u06cc\\u0627\\u0632 \\u062f\\u0627\\u0631\\u06cc\\u062f \\u0648\\u0644\\u0648\\u0644\\u0647 \\u0627\\u0633\\u062a\"}]","created_at":"2019-10-01 14:15:41","updated_at":"2019-10-07 10:51:45","process_started_at":"2019-10-01 14:16:30","process_done_at":"2019-10-01 14:26:13","process_failed_at":null,"pages_count":"350","version":"6.15.2","dir":"rtl","password":"1f4fa700e2a028b2b98ebb8791b791a42901c47e0d5a6f2dc0c198916c8027057afa2b7379c7dda636579fae0f96be7711618fe9e1cf8805d1205933b3e159ba","encrypted_data":null,"state":"converting","pages_count_fa":"۳۵۰"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"1570","title":"ارتباطات بازاریابی","faq":null,"keywords":null,"description":null,"token":"069cdccc2d9e3acf","type":"","books_count":"23","created_at":"2017-10-07 11:24:09","updated_at":"2019-10-07 10:52:04","study_fields":[{"id":"343","title":"مدیریت کسب و کار گرایش بازاریابی","degree_id":"10","token":"5ba4bfceed7f605b","books_count":"108","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"2047","title":"استراتژی بازاریابی","faq":null,"keywords":null,"description":null,"token":"c3353ca5579bced9","type":"","books_count":"18","created_at":"2017-10-07 11:24:13","updated_at":"2022-02-08 21:56:24","study_fields":[{"id":"340","title":"مدیریت کسب و کار گرایش استراتژی","degree_id":"10","token":"76ee93a060dd6234","books_count":"92","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"343","title":"مدیریت کسب و کار گرایش بازاریابی","degree_id":"10","token":"5ba4bfceed7f605b","books_count":"108","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"3061","title":"اصول مدیریت و بازاریابی خدمات","faq":null,"keywords":null,"description":null,"token":"cd1f42fdc6661c04","type":"","books_count":"16","created_at":"2017-10-07 11:24:24","updated_at":"2019-10-07 10:51:20","study_fields":[{"id":"781","title":"مدیریت جهانگردی گرایش بازاریابی جهانگردی","degree_id":"10","token":"3de77bf1d87cd893","books_count":"24","created_at":"2017-10-07 11:22:52","updated_at":"2021-12-23 17:06:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"784","title":"مدیریت جهانگردی گرایش برنامه ریزی توسعه","degree_id":"10","token":"353f0a13c7cf8962","books_count":"25","created_at":"2017-10-07 11:22:52","updated_at":"2021-12-23 17:06:40","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"8281","title":"بازاریابی","faq":null,"keywords":null,"description":null,"token":"0e80114c94bec48e","type":"","books_count":"11","created_at":"2017-10-07 11:25:49","updated_at":"2019-10-07 10:51:20","study_fields":[{"id":"1021","title":"مهندسی مکانیزاسیون کشاورزی","degree_id":"7","token":"51c25b495975de77","books_count":"94","created_at":"2017-10-07 11:22:54","updated_at":"2022-09-13 10:39:02","study_groups":[{"id":"7","title":"علوم تجربی","token":"c037eef8703f5ba1","books_count":"704","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-24 16:26:28"}]}]},{"id":"8284","title":"بازاریابی","faq":null,"keywords":null,"description":null,"token":"00a4d3fc7dfa579a","type":"","books_count":"10","created_at":"2017-10-07 11:25:49","updated_at":"2019-10-07 10:51:20","study_fields":[{"id":"31","title":"مهندسی مکانیزاسیون کشاورزی","degree_id":"7","token":"c54516051b31997b","books_count":"60","created_at":"2017-10-07 11:22:48","updated_at":"2022-08-10 14:01:54","study_groups":[{"id":"10","title":"فنی و مهندسی","token":"cd075d6bdb3fbd29","books_count":"411","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-23 15:05:30"}]}]},{"id":"8344","title":"بازاریابی و علمیات بازار","faq":null,"keywords":null,"description":null,"token":"138f110111acce16","type":"","books_count":"3","created_at":"2017-10-07 11:25:51","updated_at":"2019-10-07 10:51:20","study_fields":[{"id":"1123","title":"مدیریت مالی","degree_id":"7","token":"48e92764cdc6c2bc","books_count":"41","created_at":"2017-10-07 11:22:55","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۳۵‌,‌۰۰۰","titleLink":"%D8%B1%D9%87%D9%86%D9%85%D9%88%D8%AF%D9%87%D8%A7%DB%8C-%D9%BE%DB%8C%D8%B4%DA%AF%D8%A7%D9%85%D8%A7%D9%86-%D8%AF%D8%B1-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C","urlify":"%D8%B1%D9%87%D9%86%D9%85%D9%88%D8%AF%D9%87%D8%A7%DB%8C-%D9%BE%DB%8C%D8%B4%DA%AF%D8%A7%D9%85%D8%A7%D9%86-%D8%AF%D8%B1-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C","pages_count_fa":"۳۵۰","previews":null,"score":0},{"id":"3795590","title":"تیوری سازی داده بنیاد و نرم افزار Atlas ti","price":"20000","ebook_price":"۱۰‌,‌۰۰۰","rent_3_price":"۵‌,‌۰۰۰","rent_6_price":"۷‌,‌۰۰۰","rent_12_price":"-۱","print_price":"-۱","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/283652373cb5f75e/front.jpg","large":"/storage/files/styles/large/books/283652373cb5f75e/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/283652373cb5f75e/front.jpg","medium":"/storage/files/styles/medium/books/283652373cb5f75e/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/283652373cb5f75e/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/283652373cb5f75e/back.jpg","large":"/storage/files/styles/large/books/283652373cb5f75e/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/283652373cb5f75e/back.jpg","medium":"/storage/files/styles/medium/books/283652373cb5f75e/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/283652373cb5f75e/back.jpg"},"file":null,"print_book":"0","isbn":"9789644693144","lang":"null","cover_type":"null","dimension":"null","year":"1389","nobat_chap":"1","description":"نیاز جامعه علمی و پژوهشی به توسعه مدل های نظری و بنیادی و ضرورت توسعه این مدل ها با توجه به شرایط بومی کشور در بخش های مختلف بازرگانی و اقتصادی از ضرورت های علمی و درون زا کردن آن در کشور است. این امر...","pages_count":"174","keywords":"null","token":"283652373cb5f75e","created_at":"2019-10-01 13:24:02","updated_at":"2022-03-06 11:25:48","publisher_id":"167","deleted_at":null,"published_at":"2019-10-07 10:48:03","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":null,"meta_title":null,"stock":"0","authors":[{"id":"1917961","title":"دکتر سید رضا سید جوادین","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"سید رضا سید جوادین","token":"6cc1f0c3090fc463","created_at":"2019-10-01 13:06:55","updated_at":"2019-10-01 13:06:55","national_code":null,"role":"writer"},{"id":"1917962","title":"دکتر محمد رحیم اسفیدانی","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"محمد رحیم اسفیدانی","token":"ac7bd2e9d35df8af","created_at":"2019-10-01 13:07:04","updated_at":"2019-10-01 13:07:04","national_code":null,"role":"writer"}],"writer_authors":[{"id":"1917961","title":"دکتر سید رضا سید جوادین","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"سید رضا سید جوادین","token":"6cc1f0c3090fc463","created_at":"2019-10-01 13:06:55","updated_at":"2019-10-01 13:06:55","national_code":null,"role":"writer"},{"id":"1917962","title":"دکتر محمد رحیم اسفیدانی","faq":null,"keywords":null,"description":null,"firstname":"دکتر","lastname":"محمد رحیم اسفیدانی","token":"ac7bd2e9d35df8af","created_at":"2019-10-01 13:07:04","updated_at":"2019-10-01 13:07:04","national_code":null,"role":"writer"}],"translator_authors":[],"views":0,"e_book":{"id":"784274","file":"5d93223b04efc4.45516291.pdf","book_id":"3795590","toc":"[{\"page\":14,\"title\":\"\\u0645\\u0642\\u062f\\u0645\\u0647\"},{\"page\":18,\"title\":\"\\u0641\\u0635\\u0644 1: \\u062a\\u062d\\u0642\\u06cc\\u0642\\u0627\\u062a \\u06a9\\u06cc\\u0641\\u06cc\"},{\"page\":52,\"title\":\"\\u0641\\u0635\\u0644 2: \\u062a\\u0626\\u0648\\u0631\\u064a \\u0633\\u0627\\u0632\\u064a \\u062f\\u0627\\u062f\\u0647 \\u0628\\u0646\\u06cc\\u0627\\u062f\"},{\"page\":81,\"title\":\"\\u0641\\u0635\\u0644 3: \\u0645\\u0639\\u0631\\u0641\\u06cc \\u0646\\u0631\\u0645 \\u0627\\u0641\\u0632\\u0627\\u0631 Atlas ti\"},{\"page\":103,\"title\":\"\\u0641\\u0635\\u0644 4: \\u0622\\u0634\\u0646\\u0627\\u06cc\\u06cc \\u0628\\u0627 \\u0639\\u0645\\u0644\\u06cc\\u0627\\u062a \\u0627\\u0635\\u0644\\u06cc \\u0646\\u0631\\u0645 \\u0627\\u0641\\u0632\\u0627\\u0631 \\u062f\\u0631 \\u0633\\u0637\\u062d \\u0645\\u062a\\u0646\\u06cc\"},{\"page\":141,\"title\":\"\\u0641\\u0635\\u0644 5: \\u06a9\\u0627\\u0631 \\u0628\\u0627 \\u0646\\u0631\\u0645 \\u0627\\u0641\\u0632\\u0627\\u0631 Atlas ti \\u062f\\u0631 \\u0633\\u0637\\u062d \\u0634\\u0628\\u06a9\\u0647\"}]","created_at":"2019-10-01 13:24:03","updated_at":"2022-03-06 11:25:49","process_started_at":"2019-10-01 13:31:15","process_done_at":"2019-10-01 13:36:03","process_failed_at":null,"pages_count":"174","version":"6.15.2","dir":"rtl","password":"6b044cd2584179504b76e71499d1b56187c3681c9d6b16d3f386ac912dad3ad9e6266918dcf5e6aa0e136aae9c2d4db81c078c56e1ca222b857b97e95c5aeccd","encrypted_data":null,"state":"converting","pages_count_fa":"۱۷۴"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"20386","title":"روش تحقیق کیفی پیشرفته","faq":null,"keywords":null,"description":null,"token":"6d6199a861367457","type":"","books_count":"1","created_at":"2017-10-07 11:33:39","updated_at":"2019-10-07 10:48:03","study_fields":[{"id":"13","title":"مطالعات اوقات فراغت","degree_id":"10","token":"e46a1e115879f5da","books_count":"8","created_at":"2017-10-07 11:22:48","updated_at":"2022-09-13 13:56:23","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1564","title":"مطالعات جوانان","degree_id":"10","token":"582886bd2eeaa725","books_count":"3","created_at":"2017-10-07 11:22:59","updated_at":"2021-10-18 09:04:35","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۲۰‌,‌۰۰۰","titleLink":"%D8%AA%DB%8C%D9%88%D8%B1%DB%8C-%D8%B3%D8%A7%D8%B2%DB%8C-%D8%AF%D8%A7%D8%AF%D9%87-%D8%A8%D9%86%DB%8C%D8%A7%D8%AF-%D9%88-%D9%86%D8%B1%D9%85-%D8%A7%D9%81%D8%B2%D8%A7%D8%B1-Atlas-ti","urlify":"%D8%AA%DB%8C%D9%88%D8%B1%DB%8C-%D8%B3%D8%A7%D8%B2%DB%8C-%D8%AF%D8%A7%D8%AF%D9%87-%D8%A8%D9%86%DB%8C%D8%A7%D8%AF-%D9%88-%D9%86%D8%B1%D9%85-%D8%A7%D9%81%D8%B2%D8%A7%D8%B1-Atlas-ti","pages_count_fa":"۱۷۴","previews":null,"score":0},{"id":"3795633","title":"مدیریت استراتژیک منابع انسانی","price":"104000","ebook_price":"۵۲‌,‌۰۰۰","rent_3_price":"۲۶‌,‌۰۰۰","rent_6_price":"۳۱‌,‌۲۰۰","rent_12_price":"-۱","print_price":"۱۰۴‌,‌۰۰۰","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/aad4190388e44c51/front.jpg","large":"/storage/files/styles/large/books/aad4190388e44c51/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/aad4190388e44c51/front.jpg","medium":"/storage/files/styles/medium/books/aad4190388e44c51/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/aad4190388e44c51/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/aad4190388e44c51/back.jpg","large":"/storage/files/styles/large/books/aad4190388e44c51/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/aad4190388e44c51/back.jpg","medium":"/storage/files/styles/medium/books/aad4190388e44c51/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/aad4190388e44c51/back.jpg"},"file":null,"print_book":"0","isbn":"9789644685767","lang":"null","cover_type":"null","dimension":"null","year":"1396","nobat_chap":"1","description":"ماهیت «مدیریت استراتژیک منابع انسانی» جنبه مفهومی و ادراکی دارد و نگرشی کلی دربارۀ چگونگی نیل به ترکیبی از استراتژی‏های کسب وکار و منابع انسانی است. نگاه بلندمدت به جایی که منابع انسانی باید برود و چگ...","pages_count":"302","keywords":null,"token":"aad4190388e44c51","created_at":"2019-10-09 14:13:17","updated_at":"2022-01-23 09:48:11","publisher_id":"167","deleted_at":null,"published_at":"2019-10-09 16:38:47","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":null,"meta_title":null,"stock":"100","authors":[{"id":"1918048","title":"مایکل آرمسترانگ","faq":null,"keywords":null,"description":null,"firstname":"مایکل","lastname":"آرمسترانگ","token":"528339c14042a329","created_at":"2019-10-09 13:00:36","updated_at":"2019-10-09 13:00:36","national_code":null,"role":"writer"},{"id":"1918049","title":"حسن رنگریز","faq":null,"keywords":null,"description":null,"firstname":"حسن","lastname":"رنگریز","token":"4ce499e0d490a1d5","created_at":"2019-10-09 13:00:40","updated_at":"2019-10-09 13:00:40","national_code":null,"role":"translator"}],"writer_authors":[{"id":"1918048","title":"مایکل آرمسترانگ","faq":null,"keywords":null,"description":null,"firstname":"مایکل","lastname":"آرمسترانگ","token":"528339c14042a329","created_at":"2019-10-09 13:00:36","updated_at":"2019-10-09 13:00:36","national_code":null,"role":"writer"}],"translator_authors":[{"id":"1918049","title":"حسن رنگریز","faq":null,"keywords":null,"description":null,"firstname":"حسن","lastname":"رنگریز","token":"4ce499e0d490a1d5","created_at":"2019-10-09 13:00:40","updated_at":"2019-10-09 13:00:40","national_code":null,"role":"translator"}],"views":0,"e_book":{"id":"784317","file":"5d9db9c5eb0ad5.66599362.pdf","book_id":"3795633","toc":"[{\"page\":20,\"title\":\"\\u0641\\u0635\\u0644 1: \\u0645\\u0641\\u0647\\u0648\\u0645 \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u0645\\u0646\\u0627\\u0628\\u0639 \\u0627\\u0646\\u0633\\u0627\\u0646\\u06cc\"},{\"page\":40,\"title\":\"\\u0641\\u0635\\u0644 2: \\u0645\\u0641\\u0647\\u0648\\u0645 \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc\"},{\"page\":58,\"title\":\"\\u0641\\u0635\\u0644 3: \\u0645\\u0641\\u0647\\u0648\\u0645 \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc\\u06a9 \\u0645\\u0646\\u0627\\u0628\\u0639 \\u0627\\u0646\\u0633\\u0627\\u0646\\u06cc\"},{\"page\":82,\"title\":\"\\u0641\\u0635\\u0644 4: \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc\\u200c\\u0647\\u0627\\u06cc \\u0645\\u0646\\u0627\\u0628\\u0639 \\u0627\\u0646\\u0633\\u0627\\u0646\\u06cc\"},{\"page\":102,\"title\":\"\\u0641\\u0635\\u0644 5: \\u0646\\u0642\\u0634 \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc\\u06a9 \\u0645\\u0646\\u0627\\u0628\\u0639 \\u0627\\u0646\\u0633\\u0627\\u0646\\u06cc\"},{\"page\":112,\"title\":\"\\u0641\\u0635\\u0644 6: \\u062a\\u0627\\u062b\\u06cc\\u0631 \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc\\u06a9 \\u0645\\u0646\\u0627\\u0628\\u0639 \\u0627\\u0646\\u0633\\u0627\\u0646\\u06cc\"},{\"page\":122,\"title\":\"\\u0641\\u0635\\u0644 7: \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc\\u06a9 \\u0645\\u0646\\u0627\\u0628\\u0639 \\u0627\\u0646\\u0633\\u0627\\u0646\\u06cc \\u062f\\u0631 \\u0639\\u0645\\u0644\"},{\"page\":144,\"title\":\"\\u0641\\u0635\\u0644 8: \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u0633\\u0631\\u0645\\u0627\\u06cc\\u0647 \\u0627\\u0646\\u0633\\u0627\\u0646\\u06cc\"},{\"page\":154,\"title\":\"\\u0641\\u0635\\u0644 9: \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc \\u0639\\u0645\\u0644\\u06a9\\u0631\\u062f \\u0628\\u0631\\u062c\\u0633\\u062a\\u0647\"},{\"page\":168,\"title\":\"\\u0641\\u0635\\u0644 10: \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc \\u0645\\u0633\\u0626\\u0648\\u0644\\u06cc\\u062a \\u0627\\u062c\\u062a\\u0645\\u0627\\u0639\\u06cc \\u0634\\u0631\\u06a9\\u062a\"},{\"page\":176,\"title\":\"\\u0641\\u0635\\u0644 10: \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc \\u0628\\u0627\\u0644\\u0646\\u062f\\u06af\\u06cc \\u0648 \\u062a\\u062d\\u0648\\u0644 \\u0633\\u0627\\u0632\\u0645\\u0627\\u0646\\u06cc\"},{\"page\":188,\"title\":\"\\u0641\\u0635\\u0644 12: \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc \\u062a\\u0639\\u0647\\u062f \\u0634\\u063a\\u0644\\u06cc \\u06a9\\u0627\\u0631\\u06a9\\u0646\\u0627\\u0646\"},{\"page\":200,\"title\":\"\\u0641\\u0635\\u0644 13: \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u062f\\u0627\\u0646\\u0634\"},{\"page\":226,\"title\":\"\\u0641\\u0635\\u0644 15: \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u0627\\u0633\\u062a\\u0639\\u062f\\u0627\\u062f\"},{\"page\":234,\"title\":\"\\u0641\\u0635\\u0644 16: \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc \\u06cc\\u0627\\u062f\\u06af\\u06cc\\u0631\\u06cc \\u0648 \\u0628\\u0647\\u0633\\u0627\\u0632\\u06cc\"},{\"page\":244,\"title\":\"\\u0641\\u0635\\u0644 17: \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc \\u067e\\u0627\\u062f\\u0627\\u0634\"},{\"page\":256,\"title\":\"\\u0641\\u0635\\u0644 18: \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc \\u0631\\u0648\\u0627\\u0628\\u0637 \\u06a9\\u0627\\u0631\\u06a9\\u0646\\u0627\\u0646\"},{\"page\":268,\"title\":\"\\u0641\\u0635\\u0644 19: \\u062c\\u0639\\u0628\\u0647 \\u0627\\u0628\\u0632\\u0627\\u0631 \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc\\u06a9 \\u0645\\u0646\\u0627\\u0628\\u0639 \\u0627\\u0646\\u0633\\u0627\\u0646\\u06cc\"}]","created_at":"2019-10-09 14:13:18","updated_at":"2022-01-23 09:48:16","process_started_at":"2019-10-09 14:13:19","process_done_at":"2019-10-09 14:22:02","process_failed_at":null,"pages_count":"302","version":"6.15.2","dir":"rtl","password":"8d0f5eb8a60b3d20eb4632d0dc5f76b58dcfde3e8b4a2cab3f6146565851b9de08cc288680fc7d7272a9b3f7b16e702a18ff2bc81757c597b6c89bf3b6c04c6e","encrypted_data":null,"state":"converting","pages_count_fa":"۳۰۲"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"1849","title":"ارزیابی و بهبود عملکرد منابع انسانی و بنگاه (عمومی و خصوصی )","faq":null,"keywords":null,"description":null,"token":"03d3bc7bffe7869b","type":"","books_count":"5","created_at":"2017-10-07 11:24:11","updated_at":"2022-11-09 08:59:23","study_fields":[{"id":"814","title":"مدیریت منابع انسانی گرایش عملکرد و بهره برداری منابع انسانی","degree_id":"10","token":"5ff0693c5996931a","books_count":"18","created_at":"2017-10-07 11:22:53","updated_at":"2022-01-09 16:22:25","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"19246","title":"راهبردهای مدیریت منابع انسانی ","faq":null,"keywords":null,"description":null,"token":"b572c8285fc46da3","type":"","books_count":"5","created_at":"2017-10-07 11:32:26","updated_at":"2022-11-09 08:59:23","study_fields":[{"id":"493","title":"مدیریت دولتی گرایش توسعه منابع انسانی","degree_id":"10","token":"ae3e8fde003e1102","books_count":"9","created_at":"2017-10-07 11:22:51","updated_at":"2022-05-13 21:57:51","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"34714","title":"مدیریت استراتژیک منابع انسانی","faq":null,"keywords":null,"description":null,"token":"804975107d3e8a60","type":"","books_count":"3","created_at":"2017-10-07 11:50:57","updated_at":"2019-10-09 16:38:47","study_fields":[{"id":"340","title":"مدیریت کسب و کار گرایش استراتژی","degree_id":"10","token":"76ee93a060dd6234","books_count":"92","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"346","title":"مدیریت کسب و کار گرایش رفتار سازمانی و منابع انسانی","degree_id":"10","token":"2e078bcc186e0952","books_count":"73","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"35485","title":"مدیریت منابع انسانی","faq":null,"keywords":null,"description":null,"token":"08e247d9f3430db6","type":"","books_count":"5","created_at":"2017-10-07 11:53:04","updated_at":"2021-12-03 16:51:16","study_fields":[{"id":"208","title":"مدیریت خدمات بهداشتی درمانی","degree_id":"7","token":"3bbfa4258f91d9b8","books_count":"18","created_at":"2017-10-07 11:22:49","updated_at":"2021-12-23 18:12:32","study_groups":[{"id":"7","title":"علوم تجربی","token":"c037eef8703f5ba1","books_count":"704","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-24 16:26:28"}]}]},{"id":"35488","title":"مدیریت منابع انسانی","faq":null,"keywords":null,"description":null,"token":"b5f0fab31901160c","type":"","books_count":"5","created_at":"2017-10-07 11:53:04","updated_at":"2021-12-03 16:51:16","study_fields":[{"id":"613","title":"مدیریت فرهنگی و هنری","degree_id":"7","token":"1e2335d28007e9bc","books_count":"48","created_at":"2017-10-07 11:22:51","updated_at":"2022-08-27 14:15:19","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"793","title":"مدیریت امور بانکی","degree_id":"7","token":"f93c318a8783a159","books_count":"22","created_at":"2017-10-07 11:22:52","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"985","title":"مدیریت بیمه","degree_id":"7","token":"565f76290406a8fd","books_count":"26","created_at":"2017-10-07 11:22:54","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1081","title":"مدیریت امور گمرکی","degree_id":"7","token":"156a795abab2b960","books_count":"40","created_at":"2017-10-07 11:22:54","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1105","title":"مدیریت و بازرگانی دریایی","degree_id":"7","token":"31b01a65aabe8226","books_count":"45","created_at":"2017-10-07 11:22:54","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1123","title":"مدیریت مالی","degree_id":"7","token":"48e92764cdc6c2bc","books_count":"41","created_at":"2017-10-07 11:22:55","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1144","title":"مدیریت صنعتی","degree_id":"7","token":"1aa143b9102f4586","books_count":"25","created_at":"2017-10-07 11:22:55","updated_at":"2022-09-03 12:47:35","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1147","title":"مدیریت بازرگانی","degree_id":"7","token":"ca6aea70281f3353","books_count":"37","created_at":"2017-10-07 11:22:55","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1150","title":"مدیریت دولتی","degree_id":"7","token":"d0644aa3cb2f7492","books_count":"22","created_at":"2017-10-07 11:22:55","updated_at":"2022-03-11 12:09:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"35491","title":"مدیریت منابع انسانی","faq":null,"keywords":null,"description":null,"token":"35c86ae495e7443a","type":"","books_count":"5","created_at":"2017-10-07 11:53:08","updated_at":"2021-12-03 16:51:16","study_fields":[{"id":"340","title":"مدیریت کسب و کار گرایش استراتژی","degree_id":"10","token":"76ee93a060dd6234","books_count":"92","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"343","title":"مدیریت کسب و کار گرایش بازاریابی","degree_id":"10","token":"5ba4bfceed7f605b","books_count":"108","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"346","title":"مدیریت کسب و کار گرایش رفتار سازمانی و منابع انسانی","degree_id":"10","token":"2e078bcc186e0952","books_count":"73","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"349","title":"مدیریت کسب و کار گرایش سیستم های اطلاعاتی و فناوری اطلاعات","degree_id":"10","token":"f71d9a87bde852d0","books_count":"76","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"352","title":"مدیریت کسب و کار گرایش عملیات و زنجیره تامین","degree_id":"10","token":"a960dd618f873e7e","books_count":"77","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"355","title":"مدیریت کسب و کار گرایش فناوری","degree_id":"10","token":"1fbbe5af2715d838","books_count":"71","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"358","title":"مدیریت کسب و کار گرایش مالی","degree_id":"10","token":"693b8b52e398f59b","books_count":"76","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"724","title":"آموزش و بهسازی منابع انسانی","degree_id":"10","token":"452332f096ce8d39","books_count":"13","created_at":"2017-10-07 11:22:52","updated_at":"2021-12-23 17:36:15","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"730","title":"علم اطلاعات و دانش شناسی گرایش کتابخانه های دانشگاهی","degree_id":"10","token":"0dc50294fbb0ec2f","books_count":"12","created_at":"2017-10-07 11:22:52","updated_at":"2022-08-10 02:48:51","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1741","title":"مدیریت اماکن متبرکه مذهبی","degree_id":"10","token":"e4ac60dad0309c5c","books_count":"12","created_at":"2017-10-07 11:23:04","updated_at":"2021-12-03 16:51:17","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1861","title":"مدیریت خدمات اجتماعی","degree_id":"10","token":"f819776dc48ed3fc","books_count":"9","created_at":"2017-10-07 11:23:07","updated_at":"2022-08-12 21:08:18","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"35500","title":"مدیریت منابع انسانی پیشرفته","faq":null,"keywords":null,"description":null,"token":"07a478b3f45b2aca","type":"","books_count":"5","created_at":"2017-10-07 11:53:14","updated_at":"2021-12-03 16:51:16","study_fields":[{"id":"262","title":"مدیریت بازرگانی گرایش مدیریت استراتژیک","degree_id":"10","token":"9dd277b96365ab67","books_count":"10","created_at":"2017-10-07 11:22:49","updated_at":"2021-12-03 16:51:17","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"346","title":"مدیریت کسب و کار گرایش رفتار سازمانی و منابع انسانی","degree_id":"10","token":"2e078bcc186e0952","books_count":"73","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"394","title":"مدیریت بازرگانی گرایش تجارت الکترونیکی","degree_id":"10","token":"ef19b1b00e11f1b1","books_count":"13","created_at":"2017-10-07 11:22:50","updated_at":"2021-12-04 14:35:56","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"397","title":"مدیریت بازرگانی گرایش بازرگانی داخلی","degree_id":"10","token":"49f796a509a264ca","books_count":"23","created_at":"2017-10-07 11:22:50","updated_at":"2021-12-23 18:52:58","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"487","title":"مدیریت بازرگانی گرایش کار آفرینی","degree_id":"10","token":"7fe73bb130555730","books_count":"19","created_at":"2017-10-07 11:22:50","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"490","title":"مدیریت بازرگانی گرایش بازاریابی","degree_id":"10","token":"50666d27006593c1","books_count":"22","created_at":"2017-10-07 11:22:50","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"493","title":"مدیریت دولتی گرایش توسعه منابع انسانی","degree_id":"10","token":"ae3e8fde003e1102","books_count":"9","created_at":"2017-10-07 11:22:51","updated_at":"2022-05-13 21:57:51","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"496","title":"مدیریت دولتی گرایش بودجه و مالیه عمومی","degree_id":"10","token":"ec4bf465a416a817","books_count":"16","created_at":"2017-10-07 11:22:51","updated_at":"2022-08-12 21:08:18","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"499","title":"مدیریت دولتی گرایش خط مشی گذاری عمومی","degree_id":"10","token":"1ae925039dae79c4","books_count":"9","created_at":"2017-10-07 11:22:51","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"502","title":"مدیریت دولتی گرایش مدیریت پیشرفت و توسعه شهری و روستایی","degree_id":"10","token":"af0b3225b66cb7cb","books_count":"17","created_at":"2017-10-07 11:22:51","updated_at":"2022-08-12 21:08:18","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"505","title":"مدیریت دولتی گرایش مدیریت تحول","degree_id":"10","token":"4fb4479fa8b65ed5","books_count":"9","created_at":"2017-10-07 11:22:51","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"508","title":"مدیریت دولتی گرایش مدیریت رفتار سازمانی","degree_id":"10","token":"4c31852986b959b5","books_count":"10","created_at":"2017-10-07 11:22:51","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"511","title":"مدیریت دولتی گرایش طراحی سازمان های دولتی","degree_id":"10","token":"21eb60a53cfecc72","books_count":"9","created_at":"2017-10-07 11:22:51","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"514","title":"مدیریت صنعتی گرایش تحقیق در عملیات","degree_id":"10","token":"450780bd6e5cb683","books_count":"8","created_at":"2017-10-07 11:22:51","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"520","title":"مدیریت نظارت و بازرسی","degree_id":"10","token":"20ff658b8b13b1f2","books_count":"11","created_at":"2017-10-07 11:22:51","updated_at":"2022-03-05 15:17:44","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"526","title":"مدیریت صنعتی گرایش مدیریت کیفیت و بهره وری","degree_id":"10","token":"630fed3af6f0c8fc","books_count":"10","created_at":"2017-10-07 11:22:51","updated_at":"2022-09-03 12:47:35","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"529","title":"مدیریت صنعتی گرایش مدیریت پروژه","degree_id":"10","token":"71b6d3738263be00","books_count":"14","created_at":"2017-10-07 11:22:51","updated_at":"2021-12-04 14:35:56","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1072","title":"مدیریت امور شهری","degree_id":"10","token":"be1739c9bea5ffaa","books_count":"12","created_at":"2017-10-07 11:22:54","updated_at":"2022-08-24 13:10:48","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"1423","title":"مدیریت بازرگانی گرایش بازرگانی بین المللی","degree_id":"10","token":"f44a62a59238f2f6","books_count":"13","created_at":"2017-10-07 11:22:58","updated_at":"2021-12-23 18:52:58","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۱۰۴‌,‌۰۰۰","titleLink":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9-%D9%85%D9%86%D8%A7%D8%A8%D8%B9-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C","urlify":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9-%D9%85%D9%86%D8%A7%D8%A8%D8%B9-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C","pages_count_fa":"۳۰۲","previews":null,"score":0},{"id":"3795552","title":"یادگیری از شکست: چگونه سازمان ھا از شکست ھا و اشتباھات خود یاد میگیرند","price":"19000","ebook_price":"۹‌,‌۵۰۰","rent_3_price":"۴‌,‌۷۵۰","rent_6_price":"۶‌,‌۶۵۰","rent_12_price":"-۱","print_price":"۱۹‌,‌۰۰۰","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/52f46c644ee41256/front.jpg","large":"/storage/files/styles/large/books/52f46c644ee41256/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/52f46c644ee41256/front.jpg","medium":"/storage/files/styles/medium/books/52f46c644ee41256/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/52f46c644ee41256/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/52f46c644ee41256/back.jpg","large":"/storage/files/styles/large/books/52f46c644ee41256/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/52f46c644ee41256/back.jpg","medium":"/storage/files/styles/medium/books/52f46c644ee41256/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/52f46c644ee41256/back.jpg"},"file":null,"print_book":"0","isbn":"9789644683176","lang":"null","cover_type":"null","dimension":"null","year":"1391","nobat_chap":"1","description":"به جرات میتوان گفت بدون شناخت اشتباهات و مسیرهـای بیراهـه، نمـیتـوانیم مسـیر\nدرست را تشخیص دهیم، اگر ادعا کنیم که این دیدگاه یک قانون حاکم بر تمامی زندگی\nاجتماعی بشراست سخن به گزافه نگفته ایم.\nدر عصری...","pages_count":"184","keywords":null,"token":"52f46c644ee41256","created_at":"2019-08-27 00:11:07","updated_at":"2019-08-28 11:13:53","publisher_id":"167","deleted_at":null,"published_at":"2019-08-28 11:02:29","available_for_web":"1","publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱‌,‌.۰۰","meta_desc":null,"meta_title":null,"stock":"100","authors":[{"id":"1917894","title":"منوچهر سلطانی","faq":null,"keywords":null,"description":null,"firstname":"منوچهر","lastname":"سلطانی","token":"7754704452dea3e9","created_at":"2019-08-26 23:58:22","updated_at":"2019-08-26 23:58:22","national_code":null,"role":"writer"}],"writer_authors":[{"id":"1917894","title":"منوچهر سلطانی","faq":null,"keywords":null,"description":null,"firstname":"منوچهر","lastname":"سلطانی","token":"7754704452dea3e9","created_at":"2019-08-26 23:58:22","updated_at":"2019-08-26 23:58:22","national_code":null,"role":"writer"}],"translator_authors":[],"views":0,"e_book":{"id":"784236","file":"5d6435d38bd3a1.74583912.pdf","book_id":"3795552","toc":"[{\"page\":10,\"title\":\"\\u0641\\u0635\\u0644 1: \\u0639\\u0648\\u0627\\u0645\\u0644 \\u0645\\u0648\\u062b\\u0631 \\u0628\\u0631 \\u0634\\u06a9\\u0633\\u062a\"},{\"page\":68,\"title\":\"\\u0641\\u0635\\u0644 2: \\u0646\\u0638\\u0631\\u06cc\\u0647 \\u0647\\u0627\\u06cc \\u06cc\\u0627\\u062f\\u06af\\u06cc\\u0631\\u06cc \\u0633\\u0627\\u0632\\u0645\\u0627\\u0646\\u06cc\"},{\"page\":118,\"title\":\"\\u0641\\u0635\\u0644 3: \\u0641\\u0631\\u0622\\u06cc\\u0646\\u062f \\u06cc\\u0627\\u062f\\u06af\\u06cc\\u0631\\u06cc \\u0633\\u0627\\u0632\\u0645\\u0627\\u0646\\u06cc \\u0627\\u0632 \\u0634\\u06a9\\u0633\\u062a\"}]","created_at":"2019-08-27 00:11:07","updated_at":"2019-08-28 11:13:55","process_started_at":"2019-08-27 00:11:07","process_done_at":"2019-08-27 00:16:23","process_failed_at":null,"pages_count":"184","version":"6.15.2","dir":"rtl","password":"f2d336907e3e565e2b3df893361ef6f7590ab9a2fa9e6c23a08459a68779436ea7598809a329b6daa57ae1810830070719f37c5a153f9fbd01a36a3e81ae90ee","encrypted_data":null,"state":"converting","pages_count_fa":"۱۸۴"},"publisher":{"id":"167","title":"شرکت چاپ و نشر بازرگانی","description":null,"token":"69e31db3fbc59a88","slug":"شرکت-چاپ-و-نشر-بازرگانی"},"study_subjects":[{"id":"1162","title":"اخلاق و احکام کسب و کار","faq":null,"keywords":null,"description":null,"token":"7dd8e6b8189836d1","type":"","books_count":"3","created_at":"2017-10-07 11:24:06","updated_at":"2022-10-16 09:16:18","study_fields":[{"id":"340","title":"مدیریت کسب و کار گرایش استراتژی","degree_id":"10","token":"76ee93a060dd6234","books_count":"92","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"343","title":"مدیریت کسب و کار گرایش بازاریابی","degree_id":"10","token":"5ba4bfceed7f605b","books_count":"108","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"346","title":"مدیریت کسب و کار گرایش رفتار سازمانی و منابع انسانی","degree_id":"10","token":"2e078bcc186e0952","books_count":"73","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"349","title":"مدیریت کسب و کار گرایش سیستم های اطلاعاتی و فناوری اطلاعات","degree_id":"10","token":"f71d9a87bde852d0","books_count":"76","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"352","title":"مدیریت کسب و کار گرایش عملیات و زنجیره تامین","degree_id":"10","token":"a960dd618f873e7e","books_count":"77","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"355","title":"مدیریت کسب و کار گرایش فناوری","degree_id":"10","token":"1fbbe5af2715d838","books_count":"71","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"358","title":"مدیریت کسب و کار گرایش مالی","degree_id":"10","token":"693b8b52e398f59b","books_count":"76","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"490","title":"مدیریت بازرگانی گرایش بازاریابی","degree_id":"10","token":"50666d27006593c1","books_count":"22","created_at":"2017-10-07 11:22:50","updated_at":"2021-12-26 15:41:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"526","title":"مدیریت صنعتی گرایش مدیریت کیفیت و بهره وری","degree_id":"10","token":"630fed3af6f0c8fc","books_count":"10","created_at":"2017-10-07 11:22:51","updated_at":"2022-09-03 12:47:35","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"529","title":"مدیریت صنعتی گرایش مدیریت پروژه","degree_id":"10","token":"71b6d3738263be00","books_count":"14","created_at":"2017-10-07 11:22:51","updated_at":"2021-12-04 14:35:56","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]},{"id":"11197","title":"پویایی کسب و کار","faq":null,"keywords":null,"description":null,"token":"845af7cdfc6ebaae","type":"","books_count":"4","created_at":"2017-10-07 11:27:05","updated_at":"2022-10-16 09:16:18","study_fields":[{"id":"340","title":"مدیریت کسب و کار گرایش استراتژی","degree_id":"10","token":"76ee93a060dd6234","books_count":"92","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"343","title":"مدیریت کسب و کار گرایش بازاریابی","degree_id":"10","token":"5ba4bfceed7f605b","books_count":"108","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"346","title":"مدیریت کسب و کار گرایش رفتار سازمانی و منابع انسانی","degree_id":"10","token":"2e078bcc186e0952","books_count":"73","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"349","title":"مدیریت کسب و کار گرایش سیستم های اطلاعاتی و فناوری اطلاعات","degree_id":"10","token":"f71d9a87bde852d0","books_count":"76","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"352","title":"مدیریت کسب و کار گرایش عملیات و زنجیره تامین","degree_id":"10","token":"a960dd618f873e7e","books_count":"77","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"355","title":"مدیریت کسب و کار گرایش فناوری","degree_id":"10","token":"1fbbe5af2715d838","books_count":"71","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]},{"id":"358","title":"مدیریت کسب و کار گرایش مالی","degree_id":"10","token":"693b8b52e398f59b","books_count":"76","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38"}]}]}],"price_fa":"۱۹‌,‌۰۰۰","titleLink":"%DB%8C%D8%A7%D8%AF%DA%AF%DB%8C%D8%B1%DB%8C-%D8%A7%D8%B2-%D8%B4%DA%A9%D8%B3%D8%AA--%DA%86%DA%AF%D9%88%D9%86%D9%87-%D8%B3%D8%A7%D8%B2%D9%85%D8%A7%D9%86-%DA%BE%D8%A7-%D8%A7%D8%B2-%D8%B4%DA%A9%D8%B3%D8%AA-%DA%BE%D8%A7-%D9%88-%D8%A7%D8%B4%D8%AA%D8%A8%D8%A7%DA%BE%D8%A7%D8%AA-%D8%AE%D9%88%D8%AF-%DB%8C%D8%A7%D8%AF-%D9%85%DB%8C%DA%AF%DB%8C%D8%B1%D9%86%D8%AF","urlify":"%DB%8C%D8%A7%D8%AF%DA%AF%DB%8C%D8%B1%DB%8C-%D8%A7%D8%B2-%D8%B4%DA%A9%D8%B3%D8%AA--%DA%86%DA%AF%D9%88%D9%86%D9%87-%D8%B3%D8%A7%D8%B2%D9%85%D8%A7%D9%86-%DA%BE%D8%A7-%D8%A7%D8%B2-%D8%B4%DA%A9%D8%B3%D8%AA-%DA%BE%D8%A7-%D9%88-%D8%A7%D8%B4%D8%AA%D8%A8%D8%A7%DA%BE%D8%A7%D8%AA-%D8%AE%D9%88%D8%AF-%DB%8C%D8%A7%D8%AF-%D9%85%DB%8C%DA%AF%DB%8C%D8%B1%D9%86%D8%AF","pages_count_fa":"۱۸۴","previews":null,"score":0}],"titleLink":"%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86-%D9%88-%D9%84%D8%AC%D8%B3%D8%AA%DB%8C%DA%A9-%D8%AF%D8%B1-%D8%B3%D8%B7%D8%AD-%D9%85%D9%84%DB%8C-%D9%88-%D8%A8%DB%8C%D9%86-%D8%A7%D9%84%D9%85%D9%84%D9%84%DB%8C","simpleDescription":"<p>در سالهای اخیر حوزه مدیریت زنجیره تامین (SCM)، مورد توجه بسیاری از افراد در حوزه عملی، انتشارات علمی، کنفرانس ها، برنامه های توسعه کسب وکار و دروس ارایه شده در دانشگاه ها قرار گرفته است. شرایطی که باعث تعریف و طراحی چنین نگرشی شده، افزایش روز افزون رقابت پذیری و تلاش برای بقای سازمان هاست که با نزدیک شدن ارتباطات و پیشرفت در فناوری اطلاعات حاصل شده است. سازمان ها رمز این بقا را در ارضای نیازهای مشتری می دانند. نیازها و علایق مشتری می&not;تواند شامل کاهش قیمت، حمل به موقع، کیفیت مناسب و از این قبیل باشد. مدیریت زنجیره تامین نگرشی است که بر مبنای آن، ارضای این نیازها نه فقط توسط آخرین موجودیت منتهی به مشتری، بلکه توسط سایر تامین کنندگان بالادستی، صورت می گیرد. به عبارت دیگر نه یک تامین&zwnj;کننده، بلکه تعدادی از تامین-کنندگان را در نظر می گیرد. ممکن است تصور شود که زنجیره تامین اخیراً ابداع نشده و در گذشته هم وجود داشته است، این تفکر درستی است؛ زنجیره تامین قدمتی طولانی دارد، ولی &laquo;مدیریت زنجیره تامین&raquo; بسیار جدید است. به عبارت دیگر، هدایت تمام اعضای زنجیره تامین به صورتی یکپارچه و هماهنگ مبحثی نو می باشد. در عین علاقه روز افزون محققین، دانش مربوط به مدیریت زنجیره تامین غالباً در موضوعات فروش، لجستیک، تکنولوژی اطلاعات و بازاریابی متمرکز است و این حوزه جذاب هنوز نیاز به توجهات فراوان دارد، چرا که هنوز هیچ متن یکپارچه ای در خصوص مفاهیم تازه مطرح شده این حوزه در دسترس نمی&not;باشد و علاوه بر این اکثر متون موجود در این زمینه به برخی از مفاهیم تیوریک بدون در نظر گرفتن جنبه عملی آن ها پرداخته اند. در این کتاب تلاش شده است تا به هر دو جنبه پرداخته شود و مطالب هر فصل با کمک مطالعات موردی مرتبط تشریح شود. به هر حال امید است که این کتاب گامی در راستای درک عمیق تر مفهوم مدیریت زنجیره تامین و پیچیدگی های حاکم بر آن باشد.</p>","ebook_price_en":"79000","print_price_en":"158000","urlify":"%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86-%D9%88-%D9%84%D8%AC%D8%B3%D8%AA%DB%8C%DA%A9-%D8%AF%D8%B1-%D8%B3%D8%B7%D8%AD-%D9%85%D9%84%DB%8C-%D9%88-%D8%A8%DB%8C%D9%86-%D8%A7%D9%84%D9%85%D9%84%D9%84%DB%8C","pages_count_fa":"۵۱۶","authorTitle":"رضا زنجیرانی فراهانی, نسرین عسگری, هدی داورزنی","study_fields":[{"id":"1321","title":"مدیریت صنعتی گرایش مدیریت زنجیره تامین","degree_id":"10","token":"b1a4e48d574d63e2","books_count":"1","created_at":"2017-10-07 11:22:56","updated_at":"2021-10-26 13:45:20","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38","titleLink":"%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C"}],"titleLink":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%B5%D9%86%D8%B9%D8%AA%DB%8C-%DA%AF%D8%B1%D8%A7%DB%8C%D8%B4-%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86"},{"id":"352","title":"مدیریت کسب و کار گرایش عملیات و زنجیره تامین","degree_id":"10","token":"a960dd618f873e7e","books_count":"77","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38","titleLink":"%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C"}],"titleLink":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%DA%A9%D8%B3%D8%A8-%D9%88-%DA%A9%D8%A7%D8%B1-%DA%AF%D8%B1%D8%A7%DB%8C%D8%B4-%D8%B9%D9%85%D9%84%DB%8C%D8%A7%D8%AA-%D9%88-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86"},{"id":"1393","title":"مدیریت حمل و نقل دریایی بین قاره ای","degree_id":"10","token":"1744b156f51b7d80","books_count":"8","created_at":"2017-10-07 11:22:57","updated_at":"2022-08-10 14:20:41","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38","titleLink":"%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C"}],"titleLink":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%AD%D9%85%D9%84-%D9%88-%D9%86%D9%82%D9%84-%D8%AF%D8%B1%DB%8C%D8%A7%DB%8C%DB%8C-%D8%A8%DB%8C%D9%86-%D9%82%D8%A7%D8%B1%D9%87-%D8%A7%DB%8C"},{"id":"73","title":"آماد","degree_id":"7","token":"a62274b34ea27567","books_count":"25","created_at":"2017-10-07 11:22:48","updated_at":"2022-09-03 12:47:35","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38","titleLink":"%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C"}],"titleLink":"%D8%A2%D9%85%D8%A7%D8%AF"}],"study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38","titleLink":"%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C"}],"backLinks":[{"sefr":{"link":"/","title":"بوکت"},"yek":{"link":"/study-group/13/%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C","title":"علوم انسانی"},"do":{"link":"/study-field/1321/%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%B5%D9%86%D8%B9%D8%AA%DB%8C-%DA%AF%D8%B1%D8%A7%DB%8C%D8%B4-%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86","title":"مدیریت صنعتی گرایش مدیریت زنجیره تامین"},"se":{"link":"/study-subject/3421/%D8%A7%D8%B5%D9%88%D9%84-%D9%88-%D9%85%D8%A8%D8%A7%D9%86%DB%8C-%D9%84%D8%AC%D8%B3%D8%AA%DB%8C%DA%A9-%D9%88-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86","title":"اصول و مبانی لجستیک و زنجیره تامین"}},{"sefr":{"link":"/","title":"بوکت"},"yek":{"link":"/study-group/13/%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C","title":"علوم انسانی"},"do":{"link":"/study-field/352/%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%DA%A9%D8%B3%D8%A8-%D9%88-%DA%A9%D8%A7%D8%B1-%DA%AF%D8%B1%D8%A7%DB%8C%D8%B4-%D8%B9%D9%85%D9%84%DB%8C%D8%A7%D8%AA-%D9%88-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86","title":"مدیریت کسب و کار گرایش عملیات و زنجیره تامین"},"se":{"link":"/study-subject/3421/%D8%A7%D8%B5%D9%88%D9%84-%D9%88-%D9%85%D8%A8%D8%A7%D9%86%DB%8C-%D9%84%D8%AC%D8%B3%D8%AA%DB%8C%DA%A9-%D9%88-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86","title":"اصول و مبانی لجستیک و زنجیره تامین"}},{"sefr":{"link":"/","title":"بوکت"},"yek":{"link":"/study-group/13/%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C","title":"علوم انسانی"},"do":{"link":"/study-field/1393/%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%AD%D9%85%D9%84-%D9%88-%D9%86%D9%82%D9%84-%D8%AF%D8%B1%DB%8C%D8%A7%DB%8C%DB%8C-%D8%A8%DB%8C%D9%86-%D9%82%D8%A7%D8%B1%D9%87-%D8%A7%DB%8C","title":"مدیریت حمل و نقل دریایی بین قاره ای"},"se":{"link":"/study-subject/3421/%D8%A7%D8%B5%D9%88%D9%84-%D9%88-%D9%85%D8%A8%D8%A7%D9%86%DB%8C-%D9%84%D8%AC%D8%B3%D8%AA%DB%8C%DA%A9-%D9%88-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86","title":"اصول و مبانی لجستیک و زنجیره تامین"}},{"sefr":{"link":"/","title":"بوکت"},"yek":{"link":"/study-group/13/%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C","title":"علوم انسانی"},"do":{"link":"/study-field/73/%D8%A2%D9%85%D8%A7%D8%AF","title":"آماد"},"se":{"link":"/study-subject/3421/%D8%A7%D8%B5%D9%88%D9%84-%D9%88-%D9%85%D8%A8%D8%A7%D9%86%DB%8C-%D9%84%D8%AC%D8%B3%D8%AA%DB%8C%DA%A9-%D9%88-%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86","title":"اصول و مبانی لجستیک و زنجیره تامین"}}],"tocStr":"پیشگفتار, مقدمه, فصل اول: مروري بر ادبیات زنجیره تأمین, فصل دوم: اندازه گیري عملکرد, فصل سوم: مدیریت زنجیره تأمین جهانی, فصل چهارم: هزینه هاي لجستیک ملی, فصل پنجم: برنامه ریزي فضایی و کاربري زمین, فصل ششم: طراحی شبکه زنجیره تأمین, فصل هفتم: خصوصی سازي, فصل هشتم: خوشه هاي صادراتی, فصل نهم: مدیریت زنجیره تأمین سبز, فصل دهم: مدیریت لجستیک و زنجیره تأمین در بحران ها, فصل یازدهم: زنجیره تأمین و لجستیک نظامی, فصل دوازدهم: سیستم هاي اطلاعاتی مدیریت زنجیره تأمین و لجستیک, فصل سیزدهم: مطالعات موردي, فهرست واژگان","url":"/books/786fbcbd190015eb/%D8%B2%D9%86%D8%AC%DB%8C%D8%B1%D9%87-%D8%AA%D8%A7%D9%85%DB%8C%D9%86-%D9%88-%D9%84%D8%AC%D8%B3%D8%AA%DB%8C%DA%A9-%D8%AF%D8%B1-%D8%B3%D8%B7%D8%AD-%D9%85%D9%84%DB%8C-%D9%88-%D8%A8%DB%8C%D9%86-%D8%A7%D9%84%D9%85%D9%84%D9%84%DB%8C","ScapedDescription":" در سالهای اخیر حوزه مدیریت زنجیره تامین (SCM)، مورد توجه بسیاری از افراد در حوزه عملی، انتشارات علمی، کنفرانس ها، برنامه های توسعه کسب وکار و دروس ارایه شده در دانشگاه ها قرار گرفته است. شرایطی که باعث تعریف و طراحی چنین نگرشی شده، افزایش روز افزون رقابت پذیری و تلاش برای بقای سازمان هاست که با نزدیک شدن ارتباطات و پیشرفت در فناوری اطلاعات حاصل شده است. سازمان ها رمز این بقا را در ارضای نیازهای مشتری می دانند. نیازها و علایق مشتری می&not;تواند شامل کاهش قیمت، حمل به موقع، کیفیت مناسب و از این قبیل باشد. مدیریت زنجیره تامین نگرشی است که بر مبنای آن، ارضای این نیازها نه فقط توسط آخرین موجودیت منتهی به مشتری، بلکه توسط سایر تامین کنندگان بالادستی، صورت می گیرد. به عبارت دیگر نه یک تامین&zwnj;کننده، بلکه تعدادی از تامین-کنندگان را در نظر می گیرد. ممکن است تصور شود که زنجیره تامین اخیراً ابداع نشده و در گذشته هم وجود داشته است، این تفکر درستی است؛ زنجیره تامین قدمتی طولانی دارد، ولی &laquo;مدیریت زنجیره تامین&raquo; بسیار جدید است. به عبارت دیگر، هدایت تمام اعضای زنجیره تامین به صورتی یکپارچه و هماهنگ مبحثی نو می باشد. در عین علاقه روز افزون محققین، دانش مربوط به مدیریت زنجیره تامین غالباً در موضوعات فروش، لجستیک، تکنولوژی اطلاعات و بازاریابی متمرکز است و این حوزه جذاب هنوز نیاز به توجهات فراوان دارد، چرا که هنوز هیچ متن یکپارچه ای در خصوص مفاهیم تازه مطرح شده این حوزه در دسترس نمی&not;باشد و علاوه بر این اکثر متون موجود در این زمینه به برخی از مفاهیم تیوریک بدون در نظر گرفتن جنبه عملی آن ها پرداخته اند. در این کتاب تلاش شده است تا به هر دو جنبه پرداخته شود و مطالب هر فصل با کمک مطالعات موردی مرتبط تشریح شود. به هر حال امید است که این کتاب گامی در راستای درک عمیق تر مفهوم مدیریت زنجیره تامین و پیچیدگی های حاکم بر آن باشد. "}
خرید یا کرایه
cancel
19