کلیدهای طلایی بازاریابی شناختی: چگونه تصمیم شما را در خرید پیش بینی می‌کنیم؟(جلد دوم)

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class=\"MsoNormal\" dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">در کتاب راجر دالی، که جلد دوم کتاب کلیدهای طلایی بازاریابی شناختی است، 50 اصل مبتنی بر بازاریابی شناختی و تصمیم&zwnj;گیری افراد مورد بررسی و معرفی به خوانندگان قرار گرفته&zwnj; است. با استفاده از این کتاب می&zwnj;توانید به رونق کسب و کار خود بپردازید. کتاب حاضر از رویکرد عقلانی فراتر رفته &zwnj;است و با تکیه بر بحث&zwnj;های شناختی احساسی، راهکار&zwnj;های بازاریابی را به مخاطبان خود ارایه می&zwnj;دهد.</span>","\r","<h2 dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">آن چه در کتاب کلیدهای طلایی بازاریابی شناختی می خوانیم</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">کتاب کلیدهای طلایی بازاریابی شناختی در 50 فصل با عنوان&zwnj;های بسیار جذاب تالیف شده&zwnj; است. برخی از عناوین فصل&zwnj;ها را با هم مرور می&zwnj;کنیم.</span>","\r","<p class=\"MsoListParagraphCxSpFirst\" dir=\"RTL\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">استفاده از راز&zwnj;های شعبده&zwnj;بازان برای فروش؛ مشتریان خود را نرم خو کنید</span>","\r","<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">آینه آینه بر روی دیوار</span>","\r","<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">به بهشت نزدیکتر شوید</span>","\r","<p class=\"MsoListParagraphCxSpLast\" dir=\"RTL\" style=\"text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">زیاد ببخشید تا زیاد به&zwnj;دست آورید</span>","\r","<p class=\"MsoNormal\" dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">&laquo;اگر فکر می&zwnj;کنید شعبده&zwnj;باز&zwnj;ها و عصب&zwnj;&zwnj;شناسان چیز&zwnj;های زیادی برای گفتن به یکدیگر ندارند، سخت در اشتباه هستید. هر دوی آنها به نوعی درگیر مسایلی مانند توجه و هوشیاری هستند. بازار&zwnj;یاب&zwnj;ها می&zwnj;توانند از هر دوی آن&zwnj;ها نکات مفیدی یاد بگیرند. به&zwnj;ویژه با یادگیری نحوه فریب&zwnj;دادن شعبده&zwnj;باز&zwnj;ها، حتی هنگامی&zwnj;که سعی می&zwnj;کنیم حواس خود را جمع کنیم.&raquo; این قسمتی از فصل اول کتاب کلید&zwnj;های طلایی بازار&zwnj;یابی شناختی، جلد دوم است.</span>","\r","<h2 dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">رازهایی برای کسب و کار؛ برشی هیجان&zwnj;انگیز از کتاب کلیدهای طلایی بازاریابی</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">در قسمت دیگری از کتاب می&zwnj;خوانیم: &laquo;نکته اساسی: از شعبده&zwnj;باز&zwnj;ها یاد بگیرید. شعبده&zwnj;بازی به اندازه بازار&zwnj;یابی قدمت دارد و بازاریاب&zwnj;ها، با یادگرفتن از شعبده&zwnj;بازها می&zwnj;توانند عملکرد بهتری داشته باشند. شعبده&zwnj;باز&zwnj;های ماهر، تبحر خاصی در حفظ توجه بیننده و هدایت آن به هرجا که می&zwnj;خواهند دارند. علاوه بر این، شعبده&zwnj;باز&zwnj;ها در پرت&zwnj;کردن حواس، استاد هستند. به ما یاد می&zwnj;دهند اگر می&zwnj;خواهیم شنوندگان ما تمرکز خود را از دست ندهند، چه کار&zwnj;هایی را انجام ندهیم.&raquo;</span>","\r","<h2 dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">چگونه تصمیم شما را در خرید پیش&zwnj;بینی می کنیم؟</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">در فصلی از کتاب با عنوان <strong>چگونه تصمیم شما را در خرید پیش&zwnj;بینی می&zwnj;کنیم؟</strong> آمده&zwnj; است: &laquo;به افراد اجازه دهید بازکردن در بطری را تجربه کنند. آن را به سمت لب&zwnj;های خود برده و از آن بنوشند. شعبده&zwnj;باز&zwnj;ها می&zwnj;دانند فعالیت&zwnj;های فیزیکی آشنا، چگونه مغز را درگیر می&zwnj;کند. شما نیز باید آن را بدانید.&raquo;</span>","\r","<h2 dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">کتب حوزه بازاریابی را از فروشگاه اینترنتی مای بوکت بخواهید</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">در پلتفرم&zwnj;های مای بوکت، کتب بازاریابی، به قلم نویسندگان داخلی و خارجی، عرضه می&zwnj;شود. فنون کسب و کار و بازاریابی مدرن را با کتب ویترین مای بوکت، تجربه کنید. خرید یا کرایه کتب در سامانه این فروشگاه، به آسان&zwnj;ترین شیوه ممکن، خدمتی از سامانه بزرگ کتاب مای بوکت است.</span>","\r","<p class=\"MsoNormal\" dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">در حال حاضر شما می&zwnj;توانید جلد اول و دوم کتاب کلیدهای طلایی بازاریابی شناختی را در وبسایت مای بوکت کرایه یا خریداری کنید. همچنین در نظر داشته باشید که با تهیه نسخه چاپی، نسخه الکترونیکی کتاب نیز به&zwnj;صورت کاملا رایگان به شما هدیه داده خواهد شد.</span>",""],"pages_count":216,"keywords":"null","token":"dcd74608b0b04e49","created_at":"2019-02-28 14:58:33","updated_at":"2024-01-30 14:11:53","publisher_id":154,"deleted_at":null,"published_at":"2019-02-28 15:19:51","available_for_web":1,"publisher_title":"شکیب","edition":null,"currency":"IRR","subtitle":"null","country":"iran","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱","meta_desc":"از مای بوکت کلیدهای طلایی بازاریابی شناختی را بخواهید. چگونه تصمیم شما را در خرید پیش‌بینی می‌کنیم؟ (جلد دوم)، از راجر دالی و گروه مترجمان، آنچه برای رونق کسب‌و‌کار شما مفید است.","meta_title":"خرید کتاب کلیدهای طلایی بازاریابی شناختی، چگونه تصمیم شما را در خرید پیش بینی می کنیم؟ (جلد دوم) اثر راجر دالی-مای بوکت","stock":150000,"cache":1,"authors":[{"id":1917486,"title":"محسن افتاده حال","meta_title":"محسن افتاده حال","meta_description":"محسن افتاده حال - بوکت، نخستین و بزرگ‌ترین سامانه‌ی یادگیری و آموزش با قابلیت کرایه و خرید نسخه‌ی الکترونیکی کتاب‌های دانشگاهی است ","faq":null,"keywords":"بوکت,کرایه کتاب,کتاب الکترونیک/ نسخه الکترونیک,ئی بوک/ایبوک,مطالعه آنلاین,کتاب تخصصی,کتاب دانشگاهی,دانلود کتاب,خرید کتاب,جستجوی کتاب,خرید کتاب الکترونیک,ناشرشو,چاپ کتاب,چاپ رایگان کتاب,کتاب 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تلاش براي فروش را زمان‌بندي کنيد!, اصل بيست و ششم: فروش محصولات به افراد خسيس, اصل بيست و هفتم: شانس خود را در يک رقابت امتحان کنيد!, اصل بيست و هشتم: شخصي‌سازي نا متعارف, اصل بيست و نهم: توقع بيش‌تري داشته باشيد و به آن دست يابيد!, اصل سي‌ام: مشتريان خود را غافل‌گير کنيد!, اصل سي و يکم: زوج‌يابي در ذهن, اصل سي و دوم: مردان سادگي را دوست دارند!, اصل سي و سوم: آيا زنان در فروش محصولات بهتر عمل می‌کنند؟, اصل سي و چهارم: تاثیر زنان بر مردان چیست؟, اصل سي و پنجم: شپش در همه‌ي کيسه‌ها, اصل سي و ششم: پاسخ دادن به مشتريان نظر آن‌ها را عوض می‌کند!, اصل سي و هفتم: عذرخواهي کردن عاقلانه است!, اصل سي و هشتم: قدرت لمس کردن, اصل سي و نهم: هنگامی که سختی‌ها به فروش محصولات کمک می‌کند!, اصل چهلم: مديرعامل شرکت را در تلويزيون نشان ندهيد!, اصل چهل و يکم: ترتيب درست را رعايت کنيد!, اصل چهل و دوم: احساس بر منطق غلبه می‌کند, اصل چهل و سوم: تأثير اوليه به‌واقع اهميت دارد!, اصل چهل و چهارم: وب‌سايت خود را طلايي کنيد!‌, اصل چهل و پنجم: رسانه‌هاي قوي به بهتر شدن تعامل کمک می‌کنند!, اصل چهل و ششم: جايزه در برابر عمل متقابل, اصل چهل و هفتم: از محدود بودن تعداد محصولات در همان لحظه استفاده کنيد!, اصل چهل و هشتم: افراد مسن‌تر را با سادگي تحت تأثير قرار دهيد!, اصل چهل و نهم: از تخيل مشتريان خود استفاده کنيد!, اصل پنجاهم: از گوشه‌ي مرگ اجتناب کنيد!, منابع","url":"/preview/dcd74608b0b04e49/%DA%A9%D9%84%DB%8C%D8%AF%D9%87%D8%A7%DB%8C-%D8%B7%D9%84%D8%A7%DB%8C%DB%8C-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C-%D8%B4%D9%86%D8%A7%D8%AE%D8%AA%DB%8C--%DA%86%DA%AF%D9%88%D9%86%D9%87-%D8%AA%D8%B5%D9%85%DB%8C%D9%85-%D8%B4%D9%85%D8%A7-%D8%B1%D8%A7-%D8%AF%D8%B1-%D8%AE%D8%B1%DB%8C%D8%AF-%D9%BE%DB%8C%D8%B4-%D8%A8%DB%8C%D9%86%DB%8C-%D9%85%DB%8C-%DA%A9%D9%86%DB%8C%D9%85%D8%9F-%D8%AC%D9%84%D8%AF-%D8%AF%D9%88%D9%85-"}

{"toc":[{"page":8,"title":"درآمد"},{"page":10,"title":"اصل اول: استفاده از رازهاي شعبده‌بازان براي فروش"},{"page":15,"title":"اصل دوم: مشتريان خود را نرم‌خو کنيد!"},{"page":19,"title":"اصل سوم: آينه، آينه بر روي ديوار"},{"page":24,"title":"اصل چهارم: به بهشت نزديک‌تر شويد!"},{"page":27,"title":"اصل پنجم: کار کودکان"},{"page":32,"title":"اصل ششم: زياد ببخشید تا زياد به‌دست آوريد!"},{"page":35,"title":"اصل هفتم: شخصي‌سازي کنيد!"},{"page":40,"title":"اصل هشتم: کيف سامسونت خود را رها کنيد!"},{"page":44,"title":"اصل نهم: خواسته‌ي بزرگ داشته باشيد!"},{"page":46,"title":"اصل دهم: مغز را غافل‌گير کنيد!"},{"page":49,"title":"اصل يازدهم: استفاده از يک شعار ساده"},{"page":53,"title":"اصل سيزدهم: هم‌چون شکسپير بنويسيد!"},{"page":56,"title":"اصل چهاردهم: مافين با هر اسم ديگري"},{"page":60,"title":"اصل پانزدهم: چرا درصدها محاسبه نمی‌شوند؟"},{"page":63,"title":"اصل شانزدهم: واژه‌ي جادويي اول: رايگان!"},{"page":68,"title":"اصل هفدهم: کلمه‌ي جادويي دوم: جديد!"},{"page":70,"title":"اصل هجدهم: صفت‌هاي مؤثر"},{"page":73,"title":"اصل نوزدهم: ذهن در برابر تأثير داستان"},{"page":78,"title":"اصل بيستم: از داستان‌هاي واقعي استفاده کنيد!"},{"page":82,"title":"اصل بيست و يکم: هنگامی که واژه‌ها ارزش هزاران عکس را دارند!"},{"page":86,"title":"اصل بيست و دوم: ترشي يک ميليون دلاري"},{"page":90,"title":"اصل بيست و سوم: بازاريابي ساده براي محصولات پيچيده"},{"page":94,"title":"اصل بيست و چهارم: به خوره‌ي اطلاعات دروني بفروشيد!"},{"page":97,"title":"اصل بيست و پنجم: آن چه مي‌خواهيم «خواست» در مقابل آن چه بايد باشد «بايست»: تلاش براي فروش را زمان‌بندي کنيد!"},{"page":101,"title":"اصل بيست و ششم: فروش محصولات به افراد خسيس"},{"page":108,"title":"اصل بيست و هفتم: شانس خود را در يک رقابت امتحان کنيد!"},{"page":114,"title":"اصل بيست و هشتم: شخصي‌سازي نا متعارف"},{"page":120,"title":"اصل بيست و نهم: توقع بيش‌تري داشته باشيد و به آن دست يابيد!"},{"page":128,"title":"اصل سي‌ام: مشتريان خود را غافل‌گير کنيد!"},{"page":132,"title":"اصل سي و يکم: زوج‌يابي در ذهن"},{"page":136,"title":"اصل سي و دوم: مردان سادگي را دوست دارند!"},{"page":140,"title":"اصل سي و سوم: آيا زنان در فروش محصولات بهتر عمل می‌کنند؟"},{"page":146,"title":"اصل سي و چهارم: تاثیر زنان بر مردان چیست؟"},{"page":150,"title":"اصل سي و پنجم: شپش در همه‌ي کيسه‌ها"},{"page":153,"title":"اصل سي و ششم: پاسخ دادن به مشتريان نظر آن‌ها را عوض می‌کند!"},{"page":155,"title":"اصل سي و هفتم: عذرخواهي کردن عاقلانه است!"},{"page":160,"title":"اصل سي و هشتم: قدرت لمس کردن"},{"page":164,"title":"اصل سي و نهم: هنگامی که سختی‌ها به فروش محصولات کمک می‌کند!"},{"page":168,"title":"اصل چهلم: مديرعامل شرکت را در تلويزيون نشان ندهيد!"},{"page":171,"title":"اصل چهل و يکم: ترتيب درست را رعايت کنيد!"},{"page":176,"title":"اصل چهل و دوم: احساس بر منطق غلبه می‌کند"},{"page":179,"title":"اصل چهل و سوم: تأثير اوليه به‌واقع اهميت دارد!"},{"page":184,"title":"اصل چهل و چهارم: وب‌سايت خود را طلايي کنيد!‌"},{"page":187,"title":"اصل چهل و پنجم: رسانه‌هاي قوي به بهتر شدن تعامل کمک می‌کنند!"},{"page":192,"title":"اصل چهل و ششم: جايزه در برابر عمل 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