دانلود کتاب های روابط عمومی و تبلیغات

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سوم، هزاره تحقق پیشگویی آلوین تافلر است. به راستی که این دانشمند نام آور معاصر، جایگاه تبلیغات در داد و ستد و تجارت را درست شناخته که گفته است روزی فرا رسد که یک دستگاه پیچیده صنعتی را که انگیزه...","pages_count":104,"keywords":null,"token":"69c7861bde2eb3e2","created_at":"2019-09-16 14:43:10","updated_at":"2022-06-18 09:33:04","publisher_id":167,"deleted_at":null,"published_at":"2019-09-16 15:02:03","available_for_web":1,"publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"null","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱","meta_desc":null,"meta_title":null,"stock":-1,"cache":1,"authors":[{"id":1917905,"title":"دکتر محمد بلوریان تهرانی","meta_title":"دکتر محمد بلوریان تهرانی","meta_description":"دکتر محمد بلوریان تهرانی - بوکت، نخستین و بزرگ‌ترین سامانه‌ی یادگیری و آموزش با قابلیت کرایه و خرید نسخه‌ی الکترونیکی کتاب‌های دانشگاهی است ","faq":null,"keywords":"بوکت,کرایه کتاب,کتاب الکترونیک/ نسخه الکترونیک,ئی 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کتابخوان","description":null,"firstname":"دکتر","lastname":"محمد بلوریان تهرانی","token":"04014b5dbbeaf0ab","created_at":"2019-08-27 20:54:40","updated_at":"2019-08-27 20:54:40","national_code":null,"role":"writer"}],"translator_authors":[],"views":0,"e_book":{"id":784247,"file":"5d7f6036ce0fe2.49050838.pdf","book_id":3795563,"toc":"[{\"page\":4,\"title\":\"\\u0641\\u0647\\u0631\\u0633\\u062a \\u0645\\u0637\\u0627\\u0644\\u0628\"},{\"page\":10,\"title\":\"\\u0645\\u0642\\u062f\\u0645\\u0647 \\u0645\\u0648\\u0644\\u0641\"},{\"page\":14,\"title\":\"1. \\u0648\\u0631\\u0648\\u062f \\u0628\\u0647 \\u0628\\u062d\\u062b \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\"},{\"page\":15,\"title\":\"2. \\u0628\\u0647 \\u0686\\u0646\\u062f \\u0646\\u0645\\u0648\\u0646\\u0647 \\u067e\\u06cc\\u0627\\u0645 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\\u06cc \\u0632\\u06cc\\u0631 \\u062a\\u0648\\u062c\\u0647 \\u06a9\\u0646\\u06cc\\u062f\"},{\"page\":16,\"title\":\"3. \\u0627\\u06af\\u0631 \\u062a\\u0635\\u0645\\u06cc\\u0645 \\u062f\\u0627\\u0631\\u06cc\\u062f \\u06cc\\u06a9 \\u0641\\u0639\\u0627\\u0644\\u06cc\\u062a \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\\u06cc \\u0627\\u0646\\u062c\\u0627\\u0645 \\u062f\\u0647\\u06cc\\u062f...\"},{\"page\":17,\"title\":\"4. \\u062a\\u0639\\u0627\\u0631\\u06cc\\u0641 \\u0645\\u062e\\u062a\\u0644\\u0641 \\u0627\\u0632 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a \"},{\"page\":18,\"title\":\"5. \\u0627\\u0631\\u062a\\u0628\\u0627\\u0637\\u0627\\u062a\\u060c \\u0645\\u06a9\\u0627\\u0646\\u06cc\\u0633\\u0645 \\u0627\\u0635\\u0644\\u06cc \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a \\u0627\\u0633\\u062a\"},{\"page\":26,\"title\":\"6. \\u0645\\u062f\\u0644 \\u062c\\u0639\\u0628\\u0647 \\u0633\\u06cc\\u0627\\u0647 \\u06a9\\u0627\\u062a\\u0644\\u0631 \\u062f\\u0631 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\"},{\"page\":27,\"title\":\"7. \\u0627\\u0646\\u0648\\u0627\\u0639 \\u0627\\u0631\\u062a\\u0628\\u0627\\u0637\\u0627\\u062a (\\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a) \\u0628\\u0627\\u0632\\u0631\\u06af\\u0627\\u0646\\u06cc \"},{\"page\":29,\"title\":\"8. \\u0648\\u0638\\u0627\\u06cc\\u0641 \\u0628\\u0631\\u0642\\u0631\\u0627\\u0631\\u06a9\\u0646\\u0646\\u062f\\u0647 \\u0627\\u0631\\u062a\\u0628\\u0627\\u0637 (\\u0645\\u0633\\u0626\\u0648\\u0644 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a)\"},{\"page\":30,\"title\":\"9. \\u0645\\u062f\\u0644 6w (\\u0634\\u0634 \\u062f\\u0628\\u0644\\u06cc\\u0648 \\u06cc\\u0627 \\u0634\\u0634 \\u0633\\u0626\\u0648\\u0627\\u0644) \\u062f\\u0631 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a \"},{\"page\":30,\"title\":\"10. \\u0645\\u0631\\u0627\\u062d\\u0644 \\u062a\\u0635\\u0645\\u06cc\\u0645 \\u06af\\u06cc\\u0631\\u064a \\u062f\\u0631 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a (\\u0627\\u0634\\u0627\\u0631\\u0647 \\u0628\\u0647 \\u0645\\u062f\\u0644 \\u067e\\u0646\\u062c.\\u0627\\u0645)\"},{\"page\":32,\"title\":\"11 . \\u0627\\u0644\\u06af\\u0648\\u0631\\u06cc\\u062a\\u0645 \\u06cc\\u0627 \\u0645\\u062f\\u0644 \\u0646\\u0647\\u0627\\u06cc\\u06cc \\u06cc\\u06a9 \\u0628\\u0631\\u0646\\u0627\\u0645\\u0647 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\\u06cc\"},{\"page\":34,\"title\":\"12. \\u062f\\u0648\\u0627\\u0632\\u062f\\u0647 \\u0645\\u0641\\u0647\\u0648\\u0645 \\u062f\\u0631 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\"},{\"page\":35,\"title\":\"13. \\u0645\\u0632\\u0627\\u06cc\\u0627\\u064a \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\"},{\"page\":36,\"title\":\"14. \\u0631\\u0648\\u0627\\u0628\\u0637 \\u0639\\u0645\\u0648\\u0645\\u06cc \\u0628\\u0647 \\u0639\\u0646\\u0648\\u0627\\u0646 \\u062c\\u0627\\u06cc\\u06af\\u0632\\u06cc\\u0646 \\u0648 \\u06cc\\u0627 \\u0645\\u06a9\\u0645\\u0644 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\"},{\"page\":37,\"title\":\"15. \\u0631\\u0627\\u0628\\u0637\\u0647 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a \\u0648 \\u0628\\u0627\\u0632\\u0627\\u0631\\u06cc\\u0627\\u0628\\u06cc\"},{\"page\":40,\"title\":\"16 . \\u06af\\u0631\\u0648\\u0647 \\u0647\\u0627\\u064a \\u0645\\u0631\\u062c\\u0639\"},{\"page\":41,\"title\":\"17. \\u0646\\u06a9\\u0627\\u062a \\u0645\\u0647\\u0645 \\u062f\\u0631 \\u062a\\u0647\\u06cc\\u0647 \\u067e\\u06cc\\u0627\\u0645\\u0647\\u0627\\u064a \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\\u06cc\"},{\"page\":42,\"title\":\"18 . \\u062c\\u0627\\u0630\\u0628\\u0647 \\u0647\\u0627 \\u0648 \\u062a\\u06a9\\u0646\\u06cc\\u06a9 \\u0647\\u0627 \"},{\"page\":43,\"title\":\"19. \\u0645\\u0631\\u0627\\u062d\\u0644 \\u0627\\u0633\\u0627\\u0633\\u06cc \\u062f\\u0631 \\u0628\\u0631\\u0646\\u0627\\u0645\\u0647 \\u0631\\u06cc\\u0632\\u064a \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\\u06cc\"},{\"page\":44,\"title\":\"5. \\u0645\\u062f\\u0644 \\u067e\\u0646\\u062c \\u0627\\u0645 \\u062f\\u0631 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\"},{\"page\":45,\"title\":\"21 . \\u0647\\u062f\\u0641\\u060c \\u0645\\u0627\\u0645\\u0648\\u0631\\u06cc\\u062a \\u06cc\\u0627 \\u0631\\u0633\\u0627\\u0644\\u062a \"},{\"page\":46,\"title\":\"22 . \\u067e\\u06cc\\u0627\\u0645 \\u0648 \\u0645\\u062e\\u0627\\u0637\\u0628 \"},{\"page\":48,\"title\":\"23 . \\u0627\\u0646\\u062a\\u062e\\u0627\\u0628 \\u0648 \\u0645\\u062f\\u06cc\\u0631\\u06cc\\u062a \\u0631\\u0633\\u0627\\u0646\\u0647 \\u0647\\u0627\"},{\"page\":53,\"title\":\"24 . \\u0686\\u0647\\u0627\\u0631 \\u0645\\u0641\\u0647\\u0648\\u0645 \\u067e\\u0627\\u06cc\\u0647 \\u062f\\u0631 \\u0631\\u0633\\u0627\\u0646\\u0647 \\u0647\\u0627\"},{\"page\":53,\"title\":\"25 . \\u0647\\u0632\\u06cc\\u0646\\u0647 \\u0647\\u0627 \\u0648 \\u0628\\u0648\\u062f\\u062c\\u0647 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\\u06cc\"},{\"page\":60,\"title\":\"26.\\u0645\\u062f\\u0644\\u0647\\u0627\\u064a STEINER \\u0648 AIDAS \\u062f\\u0631 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a \"},{\"page\":62,\"title\":\"27 . \\u0645\\u062d\\u0627\\u0633\\u0628\\u0647 \\u0627\\u062b\\u0631\\u0628\\u062e\\u0634\\u06cc \\u0648 \\u062b\\u0645\\u0631\\u0628\\u062e\\u0634\\u06cc\\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a \\u0627\\u0646\\u062c\\u0627\\u0645 \\u0634\\u062f\\u0647\"},{\"page\":65,\"title\":\"28. \\u0645\\u062f\\u0644 \\u0647\\u0634\\u062a.\\u0627\\u0645\"},{\"page\":66,\"title\":\"29 . \\u0622\\u0645\\u06cc\\u062e\\u062a\\u0647 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a (\\u0622\\u0645\\u06cc\\u062e\\u062a\\u0647 \\u067e\\u06cc\\u0634\\u0628\\u0631\\u062f) \"},{\"page\":68,\"title\":\"30 . \\u0628\\u0631\\u062e\\u06cc \\u0627\\u0632 \\u0627\\u062c\\u0632\\u0627\\u064a \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a \\u0631\\u0633\\u0627\\u0646\\u0647 \\u0627\\u064a\"},{\"page\":69,\"title\":\"31 . \\u0628\\u0631\\u062e\\u06cc \\u0627\\u0632 \\u0627\\u062c\\u0632\\u0627\\u06cc \\u067e\\u06cc\\u0634\\u0628\\u0631\\u062f \\u0641\\u0631\\u0648\\u0634\"},{\"page\":71,\"title\":\"32. \\u062a\\u062c\\u0632\\u06cc\\u0647 \\u0648 \\u062a\\u062d\\u0644\\u06cc\\u0644 \\u0627\\u0628\\u0632\\u0627\\u0631\\u0647\\u0627\\u06cc \\u0645\\u062e\\u062a\\u0644\\u0641 \\u0639\\u0645\\u0644\\u06cc\\u0627\\u062a \\u067e\\u06cc\\u0634\\u0628\\u0631\\u062f \\u0641\\u0631\\u0648\\u0634\"},{\"page\":75,\"title\":\"33 . \\u0628\\u0631\\u062e\\u06cc \\u0627\\u0632 \\u0627\\u062c\\u0632\\u0627\\u06cc \\u0631\\u0648\\u0627\\u0628\\u0637 \\u0639\\u0645\\u0648\\u0645\\u06cc\"},{\"page\":76,\"title\":\"34 . \\u0628\\u0631\\u062e\\u06cc \\u0627\\u0632 \\u0627\\u062c\\u0632\\u0627\\u064a \\u0641\\u0631\\u0648\\u0634 \\u0634\\u062e\\u0635\\u06cc \\u06cc\\u0627 \\u062d\\u0636\\u0648\\u0631\\u064a \\u06cc\\u0627 \\u062d\\u0631\\u0641\\u0647 \\u0627\\u06cc\"},{\"page\":77,\"title\":\"35 . \\u0628\\u0631\\u062e\\u06cc \\u0627\\u0632 \\u0627\\u062c\\u0632\\u0627\\u064a \\u0628\\u0627\\u0632\\u0627\\u0631\\u06cc\\u0627\\u0628\\u06cc \\u0645\\u0633\\u062a\\u0642\\u06cc\\u0645\"},{\"page\":80,\"title\":\"36. \\u0646\\u0642\\u0634 \\u0639\\u0646\\u0627\\u0635\\u0631 \\u0622\\u0645\\u06cc\\u062e\\u062a\\u0647 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a \\u062f\\u0631 \\u062a\\u063a\\u06cc\\u06cc\\u0631 \\u0631\\u0641\\u062a\\u0627\\u0631 \\u062e\\u0631\\u06cc\\u062f\\u0627\\u0631\"},{\"page\":81,\"title\":\"37 . \\u0627\\u0633\\u067e\\u0627\\u0646\\u0633\\u0648\\u0631\\u0634\\u06cc\\u067e \\u06cc\\u0627 \\u062d\\u0645\\u0627\\u06cc\\u062a\\u06af\\u0631\\u06cc\"},{\"page\":83,\"title\":\"38. \\u0646\\u0645\\u0627\\u06cc\\u0634\\u06af\\u0627\\u0647 \\u0628\\u0647 \\u0639\\u0646\\u0648\\u0627\\u0646 \\u06cc\\u06a9 \\u0627\\u0628\\u0632\\u0627\\u0631 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\\u06cc\"},{\"page\":84,\"title\":\"39 . \\u0628\\u0627\\u0632\\u0627\\u0631\\u067e\\u0631\\u062f\\u0627\\u0632\\u06cc\"},{\"page\":85,\"title\":\"40 . \\u0627\\u0633\\u062a\\u0631\\u0627\\u062a\\u0698\\u06cc \\u0647\\u0627\\u06cc \\u0641\\u0634\\u0627\\u0631 \\u0648 \\u062c\\u0630\\u0628\"},{\"page\":86,\"title\":\"41. \\u0633\\u06cc\\u0633\\u062a\\u0645 \\u0627\\u0631\\u062a\\u0628\\u0627\\u0637\\u0627\\u062a \\u06cc\\u06a9\\u067e\\u0627\\u0631\\u0686\\u0647 \\u0628\\u0627\\u0632\\u0627\\u0631\\u06cc\\u0627\\u0628\\u06cc\"},{\"page\":89,\"title\":\"42 . \\u0622\\u0698\\u0627\\u0646\\u0633 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\\u06cc \"},{\"page\":91,\"title\":\"43 . \\u0634\\u0631\\u062d \\u0648\\u0638\\u06cc\\u0641\\u0647 \\u0645\\u062f\\u06cc\\u0631 \\u06cc\\u0627 \\u0645\\u0633\\u0626\\u0648\\u0644 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\"},{\"page\":93,\"title\":\"44 . \\u0622\\u0634\\u0646\\u0627\\u06cc\\u06cc \\u0628\\u0627 \\u06a9\\u0645\\u067e\\u06cc\\u0646 \\u062a\\u0628\\u0644\\u06cc\\u063a\\u0627\\u062a\\u06cc\"},{\"page\":95,\"title\":\"45 . \\u0627\\u0637\\u0644\\u0627\\u0639\\u0627\\u062a 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