همگرایی در تلفن همراه

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نویسندگان کتاب همگرایی در تلفن همراه ؟ ","answer":" علی رضا آل آقا "},{"question":" درباره کتاب همگرایی در تلفن همراه ؟ ","answer":" امروزه نشانه‌ی جدیدی جایگزین E در خدمات الکترونیکی شده است. این پیشوند همانM، بیانگر همراه و سیار بودن است. نیاز به خدماتی حاضر در همه‌جا و همه‌وقت، موجب تغییر رفتار مصرف‌کنندگان شده است. مصرف‌کننده‌ی کنونی، تمایل فراوانی به دریافت خدمات در زمان معین، از هر کجا و با هر وسیله دارد. سلف‌سرویس بودن خدمات سبب شده تا سرعت سرویس‌دهی بالا برود اما این افزایش سرعت به معنای کیفیت بهتر نیست. تعدّد فناوری، محتوا، مسیر و دستگاه‌ها سبب بروز پدیده‌ای به نام هم‌گرایی شده است. یکتایی هدف در عین گوناگونی واسطه‌ها سبب شده است تا عناصر تشکیل دهنده‌ی این صنعت، برای نیل به هدفی واحد با یکدیگر تعاملی دوسویه داشته و بیش از پیش به هم نزدیک شوند. در این متن با توجه به عناصر تشکیل دهنده‌ی صنعت تلفن همراه، به نقش هر یک در تعامل با سایر اجزا پرداخته و خواهیم دید ظهور پدیده‌ی هم‌گرایی، چگونه سبب نزدیک شدن بازیگران این صنعت به یکدیگر خواهد شد."},{"question":" کتاب همگرایی در تلفن همراه در چه سالی چاپ شده است ؟ ","answer":"۱۳۹۲"},{"question":" ناشر کتاب همگرایی در تلفن همراه چه کسی است ؟ ","answer":"شکیب"},{"question":" کتاب همگرایی در تلفن همراه در چه پلتفرم هایی قابل مطالعه است ؟ ","answer":"قابل مطالعه فقط در پلتفرم‌های بوکت"},{"question":" شابک کتاب همگرایی در تلفن همراه چیست ؟ ","answer":"9789642695805"}]}