درآمدی بر نورومارکتینگ

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رفتارها و شناخت عواملی که سبب گرفتن تصمیمی یا شکل‌گیری رفتاری می‌شود، از جمله دغدغه‌های مهم اندیشمندان در رشته‌های گوناگون بوده است. در علم بازاریابی نیز اگرچه رفتارشناسی بازار یکی از مهم‌ترین عوامل موفقیت در بازاریابی رقابتی به‌شمار می‌آید، اما هنوز شکاف زیادی میان تحقیقات انجام شده و واقعیت‌های رفتاری وجود دارد.","در سالهای اخیر برای چرایی و چگونگی تصمیم به خرید، مطالعات و تحقیقات متفاوتی صورت گرفته که یکی از آن‌ها مربوط به علوم اعصاب بوده است. نورومارکتینگ یا بازاریابی مبتنی بر علوم اعصاب، رویکردی جدید برای کشف ناشناخته‌های تصمیم‌گیری و رفتار در دادوستدهاست که می‌تواند جهت‌گیری‌ها، استراتژی‌ها و برنامه‌های آمیزه بازاریابی و فرایند فروش را دگرگون کند. هر اندازه شناخت و آگاهی بازاریابان و فروشندگان نسبت به علل و عوامل اصلی خرید بیشتر شود، واکنش آنها بهتر، مفیدتر و موثرتر خواهد بود و در نتیجه رضایتمندی در","دادوستدها افزایش خواهد یافت.","کتاب درآمدی بر نورومارکتینگ که توسط خانم‌ها دکتر آناهیتا خرمی بنارکی، نگار کریم و شقایق کنجدی نوشته شده است، دریچه تازه‌ای بر رفتارشناسی بازار باز 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بازاریابی رقابتی به‌شمار می‌آید، اما هنوز شکاف زیادی میان تحقیقات انجام شده و واقعیت‌های رفتاری وجود دارد. در سالهای اخیر برای چرایی و چگونگی تصمیم به خرید، مطالعات و تحقیقات متفاوتی صورت گرفته که یکی از آن‌ها مربوط به علوم اعصاب بوده است. نورومارکتینگ یا بازاریابی مبتنی بر علوم اعصاب، رویکردی جدید برای کشف ناشناخته‌های تصمیم‌گیری و رفتار در دادوستدهاست که می‌تواند جهت‌گیری‌ها، استراتژی‌ها و برنامه‌های آمیزه بازاریابی و فرایند فروش را دگرگون کند. هر اندازه شناخت و آگاهی بازاریابان و فروشندگان نسبت به علل و عوامل اصلی خرید بیشتر شود، واکنش آنها بهتر، مفیدتر و موثرتر خواهد بود و در نتیجه رضایتمندی در دادوستدها افزایش خواهد یافت. کتاب درآمدی بر نورومارکتینگ که توسط خانم‌ها دکتر آناهیتا خرمی بنارکی، نگار کریم و شقایق کنجدی نوشته شده است، دریچه تازه‌ای بر رفتارشناسی بازار باز می‌کند تا آگاهی اولیه و مناسبی برای یادگیری و پیگیری‌های بیشتر باشد.","faq":[{"question":" نحوه کرایه ایبوک 6 ماهه کتاب درآمدی بر نورومارکتینگ به چه صورت است ؟ ","answer":" شما می توانید کتاب درآمدی بر نورومارکتینگ را با قیمت ۱۲‌,‌۱۸۰ تومان از طریق بوکت کرایه کنید"},{"question":" نحوه کرایه ایبوک 3 ماهه کتاب درآمدی بر نورومارکتینگ به چه صورت است ؟ ","answer":" شما می توانید کتاب درآمدی بر نورومارکتینگ را با قیمت ۱۳‌,‌۹۰۰ تومان از طریق بوکت کرایه کنید"},{"question":" نحوه خرید ایبوک کتاب درآمدی بر نورومارکتینگ به چه صورت است ؟ ","answer":" شما می توانید کتاب درآمدی بر نورومارکتینگ را با قیمت ۱۷‌,‌۴۰۰ تومان از طریق بوکت خرید کنید"},{"question":" نسخه چاپی کتاب درآمدی بر نورومارکتینگ چه قیمتی دارد ؟ ","answer":" نسخه چاپی موجود نمی باشد "},{"question":" نویسندگان کتاب درآمدی بر نورومارکتینگ ؟ ","answer":" دکتر آناهیتا خرمی بنارکی , شقایق کنجدی , نگار کریمی "},{"question":" درباره کتاب درآمدی بر نورومارکتینگ ؟ ","answer":" ریشه‌یابی رفتارها و شناخت عواملی که سبب گرفتن تصمیمی یا شکل‌گیری رفتاری می‌شود، از جمله دغدغه‌های مهم اندیشمندان در رشته‌های گوناگون بوده است. در علم بازاریابی نیز اگرچه رفتارشناسی بازار یکی از مهم‌ترین عوامل موفقیت در بازاریابی رقابتی به‌شمار می‌آید، اما هنوز شکاف زیادی میان تحقیقات انجام شده و واقعیت‌های رفتاری وجود دارد. در سالهای اخیر برای چرایی و چگونگی تصمیم به خرید، مطالعات و تحقیقات متفاوتی صورت گرفته که یکی از آن‌ها مربوط به علوم اعصاب بوده است. نورومارکتینگ یا بازاریابی مبتنی بر علوم اعصاب، رویکردی جدید برای کشف ناشناخته‌های تصمیم‌گیری و رفتار در دادوستدهاست که می‌تواند جهت‌گیری‌ها، استراتژی‌ها و برنامه‌های آمیزه بازاریابی و فرایند فروش را دگرگون کند. هر اندازه شناخت و آگاهی بازاریابان و فروشندگان نسبت به علل و عوامل اصلی خرید بیشتر شود، واکنش آنها بهتر، مفیدتر و موثرتر خواهد بود و در نتیجه رضایتمندی در دادوستدها افزایش خواهد یافت. کتاب درآمدی بر نورومارکتینگ که توسط خانم‌ها دکتر آناهیتا خرمی بنارکی، نگار کریم و شقایق کنجدی نوشته شده است، دریچه تازه‌ای بر رفتارشناسی بازار باز می‌کند تا آگاهی اولیه و مناسبی برای یادگیری و پیگیری‌های بیشتر باشد."},{"question":" کتاب درآمدی بر نورومارکتینگ در چه سالی چاپ شده است ؟ ","answer":"۱۳۹۲"},{"question":" ناشر کتاب درآمدی بر نورومارکتینگ چه کسی است ؟ ","answer":"شکیب"},{"question":" کتاب درآمدی بر نورومارکتینگ در چه پلتفرم هایی قابل مطالعه است ؟ ","answer":"قابل مطالعه فقط در پلتفرم‌های بوکت"},{"question":" شابک کتاب درآمدی بر نورومارکتینگ چیست ؟ ","answer":"9789642695737"}]}