1. بوکت
  2. علوم انسانی
  3. مدیریت کسب و کار گرایش بازاریابی
  4. رفتار مصرف کننده
  5. کتاب رفتار مصرف‌کننده در بازار ایران

رفتار مصرف‌کننده در بازار ایران


نویسندگان : دکتر محمود محمدیان , امیر اصلانی افراشته


درباره کتاب رفتار مصرف‌کننده در بازار ایران

از ضروری ترین مطالبی که هر متخصص بازاریابی باید به آن اشراف داشته باشد، بحث رفتار مصرف کننده است. در این زمینه، کتاب های خوبی ترجمه شده است که خواندن آنها را توصیه می کنیم؛ اما در این کتاب ها که برای مخاطب غربی و اگر دقیق تر بگوییم مخاطب آمریکایی نوشته شده است، سراسر بحث هایی از اقوام مختلف آمریکایی است که برای مخاطب ایرانی که به آمریکا اشراف ندارد، بی مفهوم به نظر می رسد و اگر هم اشراف داشته باشد، بی ربط به نظر می رسد. برای مثال، در این کتاب ها از هیسپانیکها یا به عبارتی اسپانیایی تبارهای مقیم آمریکا با آمریکایی - آفریقایی ها با آمریکایی - آسیایی ها یا مانند این ها یاد شده است و از رفتار مصرفی آنها گفته می شود که استفاده عملی از آنها برای ما ممکن نیست. در این کتاب، ما از ایران بیشتر می گوییم و به جای هیسپانیکها و ... از مازنی ها، کرمانی ها و ... یاد می کنیم.

سال
۱۴۰۰
تعداد صفحات
۲۵۲
شابک
9789642174270
ایبوک شما local_library
نسخه دیجیتال smartphone laptop_chromebook
قابل مطالعه فقط در پلتفرم‌های بوکت
Booket Svg Logo
نسخه فیزیکی library_books
ارسال از طریق شرکت ملی پست ایران
شرکت ملی پست ایران

مشخصات کتاب رفتار مصرف‌کننده در بازار ایران



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