1. بوکت
  2. علوم انسانی
  3. مدیریت کسب و کار گرایش بازاریابی
  4. ارتباطات بازاریابی
  5. کتاب مدیریت الکترونیکی ارتباط با مشتری

مدیریت الکترونیکی ارتباط با مشتری


نویسنده : شهلا شکوفیان


درباره کتاب مدیریت الکترونیکی ارتباط با مشتری

مدیریت ارتباط با مشتری به تمامی فناوری‌ها و فرآیندهایی گفته می‌شود که در یک مجموعه برای شناسایی، گسترش، ترغیب و خدمت به مشتریان به‌کار گرفته می‌شود. از طرف دیگر، مدیریت الکترونیکی ارتباط با مشتری یک استراتژی بازاریابی و خدمات الکترونیکی است که در شناسایی و حفظ مشتریان نقش پررنگی دارد.

مدیریت الکترونیکی ارتباط با مشتری تمامی توابع و عملیات‌های CRM را با بهره‌گیری از امکانات IT و شبکه از قبیل اینترنت، ایمیل و دیگر ابزارهای الکترونیکی انجام می‌دهد. کتاب مدیریت الکترونیکی ارتباط با مشتری نوشته‌ شهلا شکوفیان منبعی بی‌نظیر برای یادگیری نحوه مناسبات این اقدامات در کسب‌وکارهای کوچک و بزرگ است.

آنچه در کتاب مدیریت الکترونیکی ارتباط با مشتری می‌خوانیم

کتاب مدیریت الکترونیکی ارتباط با مشتری دارای ده فصل بوده که نکات پایه‌ای و اساسی در ارتباط با بازاریابی از طریق پایگاه داده و بازاریابی رابطه‌ای را در خود جای داده است. فهرست مباحث کتاب به شرح زیر است.

· فصل اول: معرفی CRM

· فصل دوم: مقدمه‌ای بر بازاریابی رابطه‌ای

· فصل سوم: بازاریابی از طریق پایگاه داده

· فصل چهارم: E_CRM

· فصل پنجم: پروفایل سازی

· فصل ششم: شخصی سازی

· فصل هفتم: بازاریابی از طریق ایمیل

· فصل هشتم: مباحث کنترلی

· فصل نهم: پاک سازی پایگاه داده

در فصل آخر کتاب نیز نحوه به تحقق‌رساندن دانش آموزش‌داده‌شده در 100 صفحه اول بررسی می‌شود. شما می‌توانید برای آشنایی با قلم نویسنده و مطالعه فهرست کامل کتاب، از گزینه «مطالعه پیش‌نمایش» در همین صفحه استفاده کنید.

خرید کتاب مدیریت الکترونیکی ارتباط با مشتری آتی نگر

برای خرید کتاب مدیریت الکترونیکی ارتباط با مشتری می‌توانید با وبسایت مای بوکت همراه باشید. در حال حاضر هر دو نسخه چاپی و الکترونیکی این کتاب قابل خریداری در فروشگاه اینترنتی کتب تخصصی بوکت است.

همچنین اگر مایلید با صرف هزینه کم‌تر از محتوای ارزشمند این کتاب بهره‌مند شوید، پیشنهاد بوکت به شما، کرایه نسخه ایبوک کتاب برای بازه 3 یا 6 ماهه است.

سال
۱۳۹۰
ناشر
آتی نگر
تعداد صفحات
۱۱۴
شابک
9789648816396
ایبوک شما local_library
نسخه دیجیتال smartphone laptop_chromebook
قابل مطالعه فقط در پلتفرم‌های بوکت
Booket Svg Logo
نسخه فیزیکی library_books
ارسال از طریق شرکت ملی پست ایران
شرکت ملی پست ایران

مشخصات کتاب مدیریت الکترونیکی ارتباط با مشتری


  • نام کتاب مدیریت الکترونیکی ارتباط با مشتری
  • نویسنده شهلا شکوفیان
  • سال انتشار ۱۳۹۰
  • فرمت کتاب BKT
  • تعداد صفحات ۱۱۴
  • انتشارات آتی نگر
  • شابک(ISBN) 9789648816396
  • نوبت چاپ 2
  • قیمت نسخه الکترونیک ۲‌,‌۶۰۰ تومان
  • قیمت نسخه چاپی ۵‌,‌۲۰۰ تومان

کتاب‌های مشابه کتاب مدیریت الکترونیکی ارتباط با مشتری

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mso-bidi-language: FA;\">CRM</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> را با بهره&zwnj;گیری از امکانات </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">IT</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> و شبکه از قبیل اینترنت، ایمیل و دیگر ابزارهای الکترونیکی انجام می&zwnj;دهد. کتاب مدیریت الکترونیکی ارتباط با مشتری نوشته&zwnj; شهلا شکوفیان منبعی بی&zwnj;نظیر برای یادگیری نحوه مناسبات این اقدامات در کسب&zwnj;وکارهای کوچک و بزرگ است.</span>","\r","<h2 dir=\"RTL\" style=\"text-align: right; direction: rtl; unicode-bidi: embed;\"><span lang=\"AR-SA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">آنچه در کتاب مدیریت الکترونیکی ارتباط با مشتری می&zwnj;خوانیم</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: right; direction: rtl; unicode-bidi: embed;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">کتاب مدیریت الکترونیکی ارتباط با مشتری دارای ده فصل بوده که نکات پایه&zwnj;ای و اساسی در ارتباط با بازاریابی از طریق پایگاه داده و بازاریابی رابطه&zwnj;ای را در خود جای داده است. فهرست مباحث کتاب به شرح زیر است.</span>","\r","<p class=\"MsoListParagraphCxSpFirst\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل اول: معرفی </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">CRM</span>","\r","<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل دوم: مقدمه&zwnj;ای بر بازاریابی رابطه&zwnj;ای</span>","\r","<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل سوم: بازاریابی از طریق پایگاه داده</span>","\r","<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if 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Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل پنجم: پروفایل سازی </span>","\r","<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل ششم: شخصی سازی</span>","\r","<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل هفتم: بازاریابی از طریق ایمیل </span>","\r","<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل هشتم: مباحث کنترلی</span>","\r","<p class=\"MsoListParagraphCxSpLast\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل نهم: پاک سازی پایگاه داده </span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: right; direction: rtl; unicode-bidi: embed;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">در فصل آخر کتاب نیز نحوه به تحقق&zwnj;رساندن دانش آموزش&zwnj;داده&zwnj;شده در 100 صفحه اول بررسی می&zwnj;شود. شما می&zwnj;توانید برای آشنایی با قلم نویسنده و مطالعه فهرست کامل کتاب، از گزینه &laquo;مطالعه پیش&zwnj;نمایش&raquo; در همین صفحه استفاده کنید.</span>","\r","<h2 dir=\"RTL\" style=\"text-align: right; direction: rtl; unicode-bidi: embed;\"><span lang=\"AR-SA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">خرید کتاب مدیریت الکترونیکی ارتباط با مشتری آتی نگر</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: right; direction: rtl; unicode-bidi: embed;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 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class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; line-height: 115%; direction: rtl; unicode-bidi: embed;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">کتاب </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">Silverlight</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> و </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">WPF</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> اثر مهندس رامین مولاناپور و مهندس لقمان محمدزاده بوده که به ارایه مباحثی هم&shy;چون </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">WPF</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">، </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">XML</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> و </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">Silverlight</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> در 144 صفحه می&shy;پردازند. این کتاب در سال 1389 توسط انتشارات آتی&shy; نگر منتشر شده است. در 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mso-hansi-font-family: 'IRANYekanRd Medium';\">C# 4.0</span></h2>\r\n<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; line-height: 115%; direction: rtl; unicode-bidi: embed;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">کتاب </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">Silverlight</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> و </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">WPF</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> در </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">C# 4.0</span><span style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> <span lang=\"FA\">شامل 5 فصل است. در فصل اول آشنایی با </span></span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">WPL</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">(</span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">Windows Presentation Foundation</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">) صورت می&shy;گیرد. فصل دوم مربوط به </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">XML</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> بوده و مباحثی هم&shy;چون مبانی </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">XML</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">، ساخت یافته کردن داده، فضاهای نام </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">XML</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> و فضاهای نام در واژه&shy;نامه&shy;های </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">XML</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> عنوان شده است.</span>\n\r\n<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; line-height: 115%; direction: rtl; unicode-bidi: embed;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل سوم به بررسی ایجاد برنامه&shy;های </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">WPF</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> که شامل برنامه&shy;نویسی </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">GUI</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> اعلانی با استفاده از </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">XAML</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">، ایجاد برنامه </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">WPF</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> در </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">Visual C#</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">، طرح&shy;بندی کنترل&shy;ها، مدیریت رویداد، فرامین و وظایف عمومی برنامه، اختصاصی کردن </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">WPF GUI</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">، اختصاصی کردن </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">Windows</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">، تعریف ظاهر کنترل با الگوهای کنترل و </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">GUI</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">های داده محور می&shy;شوند، می&shy;پردازد.</span>\n\r\n<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: justify; line-height: 115%; direction: rtl; unicode-bidi: embed;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل چهارم عناوین گرافیک و چندرسانه&shy;ای </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">WPF</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> را ارایه می&shy;کند. این عناوین شامل کنترل&zwnj;کردن فونت&shy;ها، شکل&shy;های اصلی، </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">Polygon</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">ها و </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">Polyline</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">ها، قلم&shy;موها، تبدیلات، اختصاصی&zwnj;کردن </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">WPF</span><span lang=\"FA\" style=\"font-family: 'IRANYekanRd 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mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\"> و شبکه از قبیل اینترنت، ایمیل و دیگر ابزارهای الکترونیکی انجام می&zwnj;دهد. کتاب مدیریت الکترونیکی ارتباط با مشتری نوشته&zwnj; شهلا شکوفیان منبعی بی&zwnj;نظیر برای یادگیری نحوه مناسبات این اقدامات در کسب&zwnj;وکارهای کوچک و بزرگ است.</span></p>\r\n<h2 dir=\"RTL\" style=\"text-align: right; direction: rtl; unicode-bidi: embed;\"><span lang=\"AR-SA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">آنچه در کتاب مدیریت الکترونیکی ارتباط با مشتری می&zwnj;خوانیم</span></h2>\r\n<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: right; direction: rtl; unicode-bidi: embed;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">کتاب مدیریت الکترونیکی ارتباط با مشتری دارای ده فصل بوده که نکات پایه&zwnj;ای و اساسی در ارتباط با بازاریابی از طریق پایگاه داده و بازاریابی 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dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل دوم: مقدمه&zwnj;ای بر بازاریابی رابطه&zwnj;ای</span></p>\r\n<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل سوم: بازاریابی از طریق پایگاه داده</span></p>\r\n<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل چهارم: </span><span dir=\"LTR\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">E_CRM</span></p>\r\n<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل پنجم: پروفایل سازی </span></p>\r\n<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل ششم: شخصی سازی</span></p>\r\n<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل هفتم: بازاریابی از طریق ایمیل </span></p>\r\n<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل هشتم: مباحث کنترلی</span></p>\r\n<p class=\"MsoListParagraphCxSpLast\" dir=\"RTL\" style=\"mso-add-space: auto; text-align: right; text-indent: -18.0pt; mso-list: l0 level1 lfo1; direction: rtl; unicode-bidi: embed; margin: 0cm 36.0pt 8.0pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">فصل نهم: پاک سازی پایگاه داده </span></p>\r\n<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: right; direction: rtl; unicode-bidi: embed;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">در فصل آخر کتاب نیز نحوه به تحقق&zwnj;رساندن دانش آموزش&zwnj;داده&zwnj;شده در 100 صفحه اول بررسی می&zwnj;شود. شما می&zwnj;توانید برای آشنایی با قلم نویسنده و مطالعه فهرست کامل کتاب، از گزینه &laquo;مطالعه پیش&zwnj;نمایش&raquo; در همین صفحه استفاده کنید.</span></p>\r\n<h2 dir=\"RTL\" style=\"text-align: right; direction: rtl; unicode-bidi: embed;\"><span lang=\"AR-SA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium';\">خرید کتاب مدیریت الکترونیکی ارتباط با مشتری آتی نگر</span></h2>\r\n<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: right; direction: rtl; unicode-bidi: embed;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">برای خرید کتاب مدیریت الکترونیکی ارتباط با مشتری می&zwnj;توانید با وبسایت مای بوکت همراه باشید. در حال حاضر هر دو نسخه چاپی و الکترونیکی این کتاب قابل خریداری در فروشگاه اینترنتی کتب تخصصی بوکت است.</span></p>\r\n<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align: right; direction: rtl; unicode-bidi: embed;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; mso-hansi-font-family: 'IRANYekanRd Medium'; mso-bidi-language: FA;\">همچنین اگر مایلید با صرف هزینه کم&zwnj;تر از محتوای ارزشمند این کتاب بهره&zwnj;مند شوید، پیشنهاد بوکت به شما، کرایه نسخه ایبوک کتاب برای بازه 3 یا 6 ماهه است.</span></p>","ebook_price_en":"2600","print_price_en":"5200","urlify":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%A7%D9%84%DA%A9%D8%AA%D8%B1%D9%88%D9%86%DB%8C%DA%A9%DB%8C-%D8%A7%D8%B1%D8%AA%D8%A8%D8%A7%D8%B7-%D8%A8%D8%A7-%D9%85%D8%B4%D8%AA%D8%B1%DB%8C","pages_count_fa":"۱۱۴","authorTitle":"شهلا شکوفیان","study_fields":[{"id":"343","title":"مدیریت کسب و کار گرایش بازاریابی","degree_id":"10","token":"5ba4bfceed7f605b","books_count":"108","created_at":"2017-10-07 11:22:50","updated_at":"2022-08-10 14:21:31","study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38","titleLink":"%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C"}],"titleLink":"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%DA%A9%D8%B3%D8%A8-%D9%88-%DA%A9%D8%A7%D8%B1-%DA%AF%D8%B1%D8%A7%DB%8C%D8%B4-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C"}],"study_groups":[{"id":"13","title":"علوم انسانی","token":"6d33eefc2ca30b1f","books_count":"1004","created_at":"2017-10-07 11:22:44","updated_at":"2022-04-05 12:40:38","titleLink":"%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C"}],"backLinks":[{"sefr":{"link":"/","title":"بوکت"},"yek":{"link":"/study-group/13/%D8%B9%D9%84%D9%88%D9%85-%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C","title":"علوم انسانی"},"do":{"link":"/study-field/343/%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%DA%A9%D8%B3%D8%A8-%D9%88-%DA%A9%D8%A7%D8%B1-%DA%AF%D8%B1%D8%A7%DB%8C%D8%B4-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C","title":"مدیریت کسب و کار گرایش بازاریابی"},"se":{"link":"/study-subject/1570/%D8%A7%D8%B1%D8%AA%D8%A8%D8%A7%D8%B7%D8%A7%D8%AA-%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C","title":"ارتباطات بازاریابی"}}],"tocStr":"فصل1 معرفی CRM, فصل2 مقدمه‌ای بر بازاریابی رابطه‌ای, فصل3 بازاریابی از طریق پایگاه داده, فصل4 E-CRM, فصل5 پروفایل سازی, فصل6 شخصی‌سازی, فصل7 بازاریابی از طریق ایمیل, فصل8 مباحث کنترلی, فصل9 پاک‌سازی پایگاه داده, فصل10 تحقق, منابع","url":"/books/ce3f7b8102f7517a/%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%A7%D9%84%DA%A9%D8%AA%D8%B1%D9%88%D9%86%DB%8C%DA%A9%DB%8C-%D8%A7%D8%B1%D8%AA%D8%A8%D8%A7%D8%B7-%D8%A8%D8%A7-%D9%85%D8%B4%D8%AA%D8%B1%DB%8C"}
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